# Profit Geeks

> Profit Geeks is a performance marketing agency (AM Marketing Group Pty Ltd, ABN 37 613 053 286) for Australian business owners doing $2M to $20M in revenue. Offices in Sydney NSW and Hamilton, Brisbane QLD. We engineer profit, not clicks. Specialty: server-side attribution, tracking infrastructure, paid media, search engine optimisation (SEO), answer engine optimisation (AEO) for AI search, and the PROFIT framework for sustainable growth. Profit Geeks is a Google Partner agency, founded in 2016 by Andy McMaster, who has 10+ years in paid search. The standing offer is a free 30-minute profit audit with written findings the business keeps, booked at /book.

## What we do

- **Attribution Fix**: rebuild broken tracking with server-side GTM, Meta CAPI, and accurate cross-channel measurement. For businesses where Facebook, Google Analytics, and the CRM tell three different stories.
- **Tracking Audit**: full diagnostic of an existing measurement stack. Find the gaps, the double-counted events, the post-iOS attribution losses.
- **PROFIT Framework**: six-pillar engagement covering traffic acquisition, attribution, conversion, funnel ascension, retention, and disciplined scaling.
- **Ongoing media management**: the same senior operators who rebuild the measurement run the day-to-day paid media against it: Google Ads, Meta (Facebook and Instagram), LinkedIn Ads, TikTok Ads, X Ads and other paid channels where the demand exists, week to week, with every decision written down. Priced as a fixed fee for the agreed scope, never a percentage of ad spend.
- **Search engine optimisation (SEO)**: organic search work on the same accounts. Technical foundations, site structure, and content written for the industries listed below. Scored on qualified enquiries and revenue, not keyword rankings.
- **Answer engine optimisation (AEO)**: making a business legible to AI search. Structured data, entity clarity, and source content that ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews can cite. Also called generative engine optimisation (GEO) or AI SEO.
- **Websites**: we design and build websites, including [tradie websites](https://www.profitgeeks.com.au/tradie-websites), [accountant websites](https://www.profitgeeks.com.au/accountant-websites), [law firm websites](https://www.profitgeeks.com.au/law-firm-websites), [dental websites](https://www.profitgeeks.com.au/dental-websites), [NDIS provider websites](https://www.profitgeeks.com.au/ndis-provider-websites) and [web design in Brisbane](https://www.profitgeeks.com.au/web-design-brisbane). Quoted after a free call, with no price on the site. A typical build takes two to three weeks from kickoff to launch, and a monthly care plan covers hosting, updates and small changes after launch.
- **Fractional CMO**: an ongoing, part-time senior marketing lead for businesses doing $2M to $20M without a senior marketer. Measurement first, the PROFIT framework, and every decision written down. Fixed fee, quoted after the free audit call.

## Pages

- [Home](https://www.profitgeeks.com.au/)
- [Book your free profit audit](https://www.profitgeeks.com.au/book)
- [Pricing: what marketing costs and how we charge](https://www.profitgeeks.com.au/pricing)
- [Profit Framework](https://www.profitgeeks.com.au/profit-framework)
- [Server-side tracking and Attribution Fix](https://www.profitgeeks.com.au/attribution-fix)
- [Tracking audit: GA4, GTM and ad platforms](https://www.profitgeeks.com.au/tracking-audit)
- [Conversion rate optimisation agency (CRO services)](https://www.profitgeeks.com.au/conversion-rate-optimisation)
- [Landing page design for paid ads](https://www.profitgeeks.com.au/landing-page-design)
- [Marketing attribution: models and how to fix it](https://www.profitgeeks.com.au/attribution)
- [Attribution glossary](https://www.profitgeeks.com.au/attribution/glossary)
- [What is Google Tag Manager? Plain-English guide](https://www.profitgeeks.com.au/attribution/what-is-google-tag-manager)
- [All tools](https://www.profitgeeks.com.au/tools)
- [ROAS and break-even ROAS calculator (what ROAS means, formula, break-even table)](https://www.profitgeeks.com.au/tools/roas-calculator)
- [MER and POAS calculator](https://www.profitgeeks.com.au/tools/mer-calculator)
- [Conversion rate calculator](https://www.profitgeeks.com.au/tools/conversion-rate-calculator)
- [CAC calculator](https://www.profitgeeks.com.au/tools/cac-calculator)
- [LTV calculator](https://www.profitgeeks.com.au/tools/ltv-calculator)
- [Gross margin calculator](https://www.profitgeeks.com.au/tools/gross-margin-calculator)
- [Contribution margin calculator](https://www.profitgeeks.com.au/tools/contribution-margin-calculator)
- [CPM calculator](https://www.profitgeeks.com.au/tools/cpm-calculator)
- [UTM builder for GA4](https://www.profitgeeks.com.au/tools/utm-builder)
- [Ad spend calculator (interactive)](https://www.profitgeeks.com.au/tools/ad-spend-calculator)
- [Ad Spend Scaling Spreadsheet (free download)](https://www.profitgeeks.com.au/scale-guide)
- [Case studies](https://www.profitgeeks.com.au/case-studies)
- [Blog](https://www.profitgeeks.com.au/blog)
- [RSS feed](https://www.profitgeeks.com.au/feed.xml)
- [About](https://www.profitgeeks.com.au/about)
- [Contact](https://www.profitgeeks.com.au/contact)

## Benchmarks and data

- [Australian marketing benchmarks and data (index)](https://www.profitgeeks.com.au/benchmarks)
- [Australian paid advertising benchmarks 2026](https://www.profitgeeks.com.au/benchmarks/australian-paid-advertising-2026)
- [Break-even ROAS by industry, from ATO small business benchmarks 2023-24](https://www.profitgeeks.com.au/benchmarks/break-even-roas-by-industry)
- [AI Overviews statistics for Australia: 498 live searches, 1 October 2026](https://www.profitgeeks.com.au/benchmarks/ai-overviews-australia-2026)
- [Google Ads costs for tradies: Keyword Planner bids by trade and job, 2026](https://www.profitgeeks.com.au/benchmarks/tradie-google-ads-costs-2026)

## Services by channel (national)

- [Google Ads agency and PPC management](https://www.profitgeeks.com.au/google-ads-agency-australia)
- [Google Ads consultant (Andy McMaster)](https://www.profitgeeks.com.au/google-ads-consultant)
- [Google Shopping agency (Merchant Center feeds, Shopping and Performance Max)](https://www.profitgeeks.com.au/google-shopping-agency)
- [Facebook and Instagram ads agency](https://www.profitgeeks.com.au/facebook-ads-agency-australia)
- [Facebook Ads management (ongoing account operation)](https://www.profitgeeks.com.au/facebook-ads-management)
- [Lead generation agency](https://www.profitgeeks.com.au/lead-generation-agency-australia)
- [B2B lead generation agency (Google Ads, LinkedIn, Meta and search)](https://www.profitgeeks.com.au/b2b-lead-generation-agency)
- [GA4 and Google Tag Manager consultant](https://www.profitgeeks.com.au/ga4-google-tag-manager-consultant)
- [AI SEO and AEO agency](https://www.profitgeeks.com.au/ai-seo-agency)
- [Fractional CMO](https://www.profitgeeks.com.au/fractional-cmo)
- [Digital marketing consultant](https://www.profitgeeks.com.au/digital-marketing-consultant-australia)

## Services by city

- [Sydney digital marketing agency](https://www.profitgeeks.com.au/digital-marketing-agency-sydney)
- [Sydney marketing consultant](https://www.profitgeeks.com.au/marketing-consultant-sydney)
- [Sydney Google Ads agency](https://www.profitgeeks.com.au/google-ads-agency-sydney)
- [Sydney Facebook Ads agency](https://www.profitgeeks.com.au/facebook-ads-agency-sydney)
- [Melbourne digital marketing agency](https://www.profitgeeks.com.au/digital-marketing-agency-melbourne)
- [Melbourne marketing consultant](https://www.profitgeeks.com.au/marketing-consultant-melbourne)
- [Melbourne Google Ads agency](https://www.profitgeeks.com.au/google-ads-agency-melbourne)
- [Melbourne Facebook Ads agency](https://www.profitgeeks.com.au/facebook-ads-agency-melbourne)
- [Brisbane digital marketing agency](https://www.profitgeeks.com.au/digital-marketing-agency-brisbane)
- [Brisbane marketing consultant](https://www.profitgeeks.com.au/marketing-consultant-brisbane)
- [Brisbane Google Ads agency](https://www.profitgeeks.com.au/google-ads-agency-brisbane)
- [Brisbane Facebook Ads agency](https://www.profitgeeks.com.au/facebook-ads-agency-brisbane)
- [Brisbane web design](https://www.profitgeeks.com.au/web-design-brisbane)
- [Perth digital marketing agency](https://www.profitgeeks.com.au/digital-marketing-agency-perth)
- [Perth marketing consultant](https://www.profitgeeks.com.au/marketing-consultant-perth)
- [Perth Facebook Ads agency](https://www.profitgeeks.com.au/facebook-ads-agency-perth)
- [Adelaide digital marketing agency](https://www.profitgeeks.com.au/digital-marketing-agency-adelaide)
- [Adelaide marketing consultant](https://www.profitgeeks.com.au/marketing-consultant-adelaide)

## Services by industry

- [Tradie marketing (trades and home services)](https://www.profitgeeks.com.au/marketing-for-tradies-australia)
- [Tradie websites](https://www.profitgeeks.com.au/tradie-websites)
- [Google Ads for tradies](https://www.profitgeeks.com.au/google-ads-for-tradies)
- [Local SEO for tradies](https://www.profitgeeks.com.au/local-seo-for-tradies)
- [Marketing for plumbers](https://www.profitgeeks.com.au/marketing-for-plumbers-australia)
- [Marketing for electricians](https://www.profitgeeks.com.au/marketing-for-electricians-australia)
- [Marketing for builders](https://www.profitgeeks.com.au/marketing-for-builders-australia)
- [Marketing for roofers](https://www.profitgeeks.com.au/marketing-for-roofers-australia)
- [Pest control marketing](https://www.profitgeeks.com.au/marketing-for-pest-control-australia)
- [Commercial cleaning marketing](https://www.profitgeeks.com.au/marketing-for-cleaning-companies-australia)
- [Air conditioning and HVAC marketing](https://www.profitgeeks.com.au/marketing-for-air-conditioning-australia)
- [Law firm marketing agency](https://www.profitgeeks.com.au/marketing-for-law-firms-australia)
- [Lawyer SEO (SEO for law firms)](https://www.profitgeeks.com.au/seo-for-law-firms)
- [PPC for lawyers (Google Ads for law firms)](https://www.profitgeeks.com.au/google-ads-for-law-firms)
- [Law firm websites](https://www.profitgeeks.com.au/law-firm-websites)
- [Dental marketing agency](https://www.profitgeeks.com.au/marketing-for-dentists-australia)
- [Dental Google Ads (PPC for dentists)](https://www.profitgeeks.com.au/google-ads-for-dentists)
- [SEO for dentists (dental SEO)](https://www.profitgeeks.com.au/dental-seo)
- [Dental websites](https://www.profitgeeks.com.au/dental-websites)
- [Ecommerce brands](https://www.profitgeeks.com.au/marketing-for-ecommerce-brands-australia)
- [Mortgage brokers](https://www.profitgeeks.com.au/marketing-for-mortgage-brokers-australia)
- [Mortgage broker lead generation](https://www.profitgeeks.com.au/mortgage-broker-lead-generation)
- [Finance broker marketing (asset, equipment and commercial)](https://www.profitgeeks.com.au/marketing-for-finance-brokers-australia)
- [Real estate marketing agency](https://www.profitgeeks.com.au/marketing-for-real-estate-agents-australia)
- [Real estate lead generation (vendor and appraisal leads)](https://www.profitgeeks.com.au/real-estate-lead-generation)
- [Property developers](https://www.profitgeeks.com.au/marketing-for-property-developers-australia)
- [Solar lead generation](https://www.profitgeeks.com.au/marketing-for-solar-companies-australia)
- [Accountants](https://www.profitgeeks.com.au/marketing-for-accountants-australia)
- [Marketing for bookkeepers and BAS agents](https://www.profitgeeks.com.au/marketing-for-bookkeepers-australia)
- [Accountant websites](https://www.profitgeeks.com.au/accountant-websites)
- [NDIS providers](https://www.profitgeeks.com.au/marketing-for-ndis-providers-australia)
- [NDIS provider websites](https://www.profitgeeks.com.au/ndis-provider-websites)
- [Childcare centres](https://www.profitgeeks.com.au/marketing-for-childcare-centres-australia)

## Guides

- [Buy Solar Leads or Generate Your Own? Cost per Install](https://www.profitgeeks.com.au/blog/buy-solar-leads-vs-own-leads)
- [How Much Does a Google Ads Agency Cost in Australia?](https://www.profitgeeks.com.au/blog/how-much-does-a-google-ads-agency-cost-australia)
- [Google Ads Cost in Australia: CPCs and Budgets (2026)](https://www.profitgeeks.com.au/blog/google-ads-cost-australia)
- [Server-Side GTM: When It's Worth It](https://www.profitgeeks.com.au/blog/server-side-gtm-australia-when-its-worth-it)
- [Google Review Requests and Replies for Service Businesses](https://www.profitgeeks.com.au/blog/ai-review-response-policy)
- [What Is a Good Conversion Rate in Australia?](https://www.profitgeeks.com.au/blog/good-conversion-rate)
- [ServiceM8 vs Tradify vs simPRO for Tradie Marketing](https://www.profitgeeks.com.au/blog/servicem8-vs-tradify-vs-simpro)
- [Cost per Lead (CPL): Formula, Benchmarks, How to Lower It](https://www.profitgeeks.com.au/blog/cost-per-lead)
- [NDIS Advertising Rules: Code of Conduct and Logo Use](https://www.profitgeeks.com.au/blog/ndis-marketing-rules)
- [How to Get NDIS Clients: Referrals and Local Search](https://www.profitgeeks.com.au/blog/how-to-get-ndis-clients)
- [Performance Max Guide for Australian Brands](https://www.profitgeeks.com.au/blog/performance-max-guide)
- [Ahpra Advertising Guidelines for Dental Marketing](https://www.profitgeeks.com.au/blog/ahpra-advertising-rules-dental-marketing)
- [Outsource Digital Marketing: 5 Options Compared](https://www.profitgeeks.com.au/blog/outsource-digital-marketing)
- [TPB Code of Professional Conduct: Advertising Rules](https://www.profitgeeks.com.au/blog/accountant-advertising-rules)
- [Marketing Budget: What Percent of Revenue to Spend](https://www.profitgeeks.com.au/blog/marketing-budget)
- [AEO vs SEO: Answer Engine Optimisation and llms.txt](https://www.profitgeeks.com.au/blog/aeo-vs-seo)
- [How Much Does a Website Cost in Australia? (2026)](https://www.profitgeeks.com.au/blog/website-cost-australia)
- [Google Ads Audit Checklist: 40 Checks, Measurement First](https://www.profitgeeks.com.au/blog/google-ads-audit-checklist)
- [Facebook Ads Cost in Australia, Including Instagram (2026)](https://www.profitgeeks.com.au/blog/facebook-ads-cost-australia-benchmarks)
- [New Energy Tech Consumer Code: Solar Marketing Rules](https://www.profitgeeks.com.au/blog/solar-marketing-compliance)
- [Google Local Services Ads in Australia: Are They Available?](https://www.profitgeeks.com.au/blog/google-local-services-ads-australia)
- [Generative Engine Optimisation (GEO) vs SEO: What Changes](https://www.profitgeeks.com.au/blog/geo-vs-seo)
- [Marketing Agency Cost in Australia: Fees and Pricing Models](https://www.profitgeeks.com.au/blog/marketing-agency-fees-australia)
- [Meta Conversions API (CAPI) Setup Guide](https://www.profitgeeks.com.au/blog/meta-conversions-api-guide)
- [Incrementality Testing for Australian Advertisers](https://www.profitgeeks.com.au/blog/incrementality-testing)
- [Google Ads Conversion Tracking: 2026 Setup Guide](https://www.profitgeeks.com.au/blog/google-ads-conversion-tracking)
- [SEO Cost in Australia: Prices, Drivers and Payback](https://www.profitgeeks.com.au/blog/seo-cost-australia)
- [hipages vs Airtasker vs ServiceSeeking: What Leads Cost](https://www.profitgeeks.com.au/blog/hipages-vs-airtasker-vs-serviceseeking)
- [Marketing for Law Firms: 8 Strategies That Work](https://www.profitgeeks.com.au/blog/marketing-for-law-firms-australia-guide)
- [Call Tracking for Google Ads and Meta](https://www.profitgeeks.com.au/blog/call-tracking)
- [ASIC RG 234 for Brokers: What Your Ads Can and Can't Say](https://www.profitgeeks.com.au/blog/asic-rg-234-broker-advertising)
- [Lead Qualification, Lead Scoring and Speed to Lead](https://www.profitgeeks.com.au/blog/lead-qualification-scoring)
- [Law Firm Advertising Rules in Australia, State by State](https://www.profitgeeks.com.au/blog/law-firm-advertising-rules-australia)
- [Target CPA vs Target ROAS: Google Ads Bidding Strategies](https://www.profitgeeks.com.au/blog/google-ads-bidding-strategies)
- [ChatGPT SEO: How to Get Cited in ChatGPT and AI Overviews](https://www.profitgeeks.com.au/blog/ai-search-visibility)
- [What Is Conversion Rate Optimisation? A Plain-English Guide for Australian Businesses](https://www.profitgeeks.com.au/blog/what-is-conversion-rate-optimisation)
- [MMM vs MTA: which attribution model actually belongs in a growth-focused business](https://www.profitgeeks.com.au/blog/mmm-vs-mta-which-attribution-model-actually-belongs-in-a-2m-business)
- [iOS 14.5: what actually broke, and what to do about it five years on](https://www.profitgeeks.com.au/blog/ios-14-5-attribution-what-actually-broke)
- [GA4 misconfigurations, measured in lost revenue: seven errors we find on every audit](https://www.profitgeeks.com.au/blog/ga4-misconfigurations-costing-australian-businesses-revenue)
- [Meta CAPI for Shopify: the five places we see it go wrong](https://www.profitgeeks.com.au/blog/meta-capi-shopify-five-places-it-goes-wrong)

## Who we serve

Australian businesses doing $2M to $20M in annual revenue. Direct-to-consumer ecommerce, lead-driven service businesses, B2B SaaS with paid acquisition. Owners who already spend on ads and have stopped trusting their reports. Trade and home service businesses from about $500K in revenue and $1,500 a month in ad spend.

## Voice

Plain. Specific. Sceptical of agency boilerplate. Australian English. We write the way our clients talk.