Stop Losing Up to 35% of Your Ad Budget to Broken Attribution
If you're spending $10K+ per month on ads, there's a hidden leak costing you hundreds of thousands every year - and your media buyer can't see it.
Average Recovery
30-45%
Additional profit identified
Implementation
8 Weeks
To full optimisation
ROAS Improvement
2-4x
Within 30 Days
This Is For You If:
You're spending $10,000+/month on Meta, Google, TikTok or multi-platform ads
You're scaling aggressively and need revenue clarity, not just leads
You have a CRM and funnels in place, but you lack clear attribution
Not for:
The Hidden Profit Leak Your Media Buyer Can't See
Your media buyer isn't the problem. Your data infrastructure is.
Platforms like Meta, Google, and TikTok can only optimise based on the quality of signals you send them. Most businesses are systematically underfeeding the algorithm, sending only top-of-funnel data (leads) or incomplete purchase events.
Most businesses operate at 25% signal efficiency
The Reality:
Weak signals = Poor match rates = Less optimisation power = Wasted ad spend
When your tracking infrastructure sends incomplete or delayed conversion data, the algorithm makes suboptimal bidding decisions. This compounds daily, creating a systematic profit leak that grows with your ad spend.
Case Study: Lead Gen Agency
The Situation
A fast-moving pay-per-lead agency was generating solid revenue, averaging $30,000/month. But growth had plateaued. Margins were shrinking, delivery confidence was low, and campaign performance had become unpredictable.
They were scaling revenue, but without attribution clarity - and it was killing their confidence.
The Core Problems
Tracking Stopped at Form Fill
No insight into whether leads were accepted, rejected, or qualified.
Inconsistent Attribution
UTMs were inconsistently applied, with no correlation to actual revenue.
False Platform Signals
Poor quality leads were reinforced by platforms. Profitable campaigns were shut down.
Wrong Optimisation Metric
Media buyers were optimising for CPL instead of revenue-producing metrics.
"We were relying on guesswork. Our best campaigns were getting shut down. We didn't even realise how much money we were losing."
Operational Reliability Safeguards
24/7 health and status checks across Twilio, SendGrid, CRM, and webhooks to catch issues before they impact delivery.
Lead delivery watchdog: if no leads are delivered within 60 minutes during core traffic hours, instant alerts (email/SMS/Slack) fire.
Automated alerts and clear on-call steps cut detection to minutes and stopped the multi-hour lead gaps they had experienced before.
The Dashboard We Built
Real Dashboard, Real Results
CPAL: $47.91 - Their new north star metric
The CPAL metric was displayed at $47.91 - this became their north star, aligning the team around profitable delivery rather than just lead volume.
What We Implemented
Attribution & Signal System Rebuild
- • Implemented Conversion API + browser tracking with deduplication
- • Passed click IDs (fbclid, gclid, ttclid) into the CRM
- • Standardised UTMs across all campaigns
- • Created custom conversion events tied to client-accepted leads
- • Built platform feedback loops with verified, revenue-linked events
Path-to-Revenue Signal Mapping
- • Tracked micro-conversions (form started, phone provided, validated, assigned)
- • Mapped journey from ad click → lead form → qualification → payment
- • Identified campaigns with high CPL junk vs. high revenue conversion
- • Created insight loops for targeting, copy, and funnel optimisation
Dashboard & North Star KPI
- • Replaced Cost Per Lead (CPL) with Cost Per Assigned Lead (CPAL)
- • Built real-time dashboard breaking down CPAL by campaign and platform
- • Empowered team with faster, revenue-aligned decision making
- • Created operational command centre for entire agency
Reliability & Monitoring
- • 24/7 health & status checks on Twilio, SendGrid, CRM, and webhooks
- • Lead delivery watchdog with alerts if no leads in 60 minutes (core hours)
- • Automated alerts with clear response steps prevented multi-hour lead gaps
Results Timeline
90 Days
Recovered lost revenue, improved ROAS, platform algorithms optimised against verified conversion data.
6 Months
Dashboard became daily operational centre. Paused campaigns reactivated. Messaging and creative refined.
12 Months
Profit scaled from $30K/month to $300K/month. Team scaled with confidence. Attribution system became a competitive moat.
"CPAL changed the game for us. We're not just generating leads anymore - we're scaling profitable delivery."
Bonus Revenue Expansion Add-Ons
Advanced UTM & tracking template automation
Real-time attribution models (first-click, last-click, multi-touch)
Enrichment-based retargeting audiences
Lead reactivation sequences
AI lead scoring (post Month 3)
7-Day Implementation Timeline
- Audit all CRM, ad accounts, and tracking infrastructure to identify attribution leaks and reporting conflicts
- Review funnel flow from ad click to revenue recognition
- Interview stakeholders across media buying, analytics, sales, and operations
- Map every current KPI and metric to its data source
Deliverables:
- Diagnostic Map, Recommendation Brief, and Tech Stack Evaluation
- Implement Conversion API plus browser tracking with deduplication
- Enable click-ID passthrough for closed-loop attribution
- Standardise UTM naming conventions across all accounts
- Configure enriched event capture including IP, device type, OS, referrer, and engagement data
- Build feedback loops into Meta, Google, and TikTok for faster optimisation
Deliverables:
- Signal Flow Map and Event Taxonomy Sheet
- Define and deploy your North Star metric, such as CPAL
- Build dashboards with campaign, platform, and creative-level clarity
- Integrate funnel drop-off tracking for partial and failed leads
- Connect CRM to BI tools for live cross-team access
- Install Reliability Safeguards with health checks, instant alerts, and automated recovery steps
Deliverables:
- North Star Alignment Report and Live Dashboard Access
- Segment and recover partial, failed, or unassigned leads
- Automate follow-up sequences to convert lost leads into revenue
- Reactivate dormant leads with targeted workflows
- Review CPAL and CAC by source for precise scaling
- Test reactivation campaigns using newly enriched data
Deliverables:
- Lead Recovery Flowcharts and Reactivation Campaign Framework
Frequently Asked Questions
What platforms do you support?
Meta, Google, TikTok, YouTube, LinkedIn, Pinterest, Reddit, Snapchat, native ads and more. If the platform supports API signals, we can optimise it.
What CRMs are compatible?
All major CRMs incl. HubSpot, Salesforce, Pipedrive, ActiveCampaign, GoHighLevel, Keap, Zoho, Monday.com, and any API-compatible custom stack.
How long until we see results?
Typically 2-4 weeks for platform feedback improvements, and full ROI lift by Weeks 6-8. The biggest results compound over 6-12 months.
Is this eCom-friendly?
Yes. Everything we do applies to eCom as much as lead gen: cart events, upsells, repeat purchases, LTV tracking, etc.
What if our tracking is broken?
Perfect. Starting from zero is often cleaner than patching. We rebuild signal systems from scratch if needed.
What's the investment?
Most packages range $15K-$50K depending on your complexity, stack, and platform count. We'll quote after your free implementation call.
Let's Fix This Once. Not Keep Patching.
Stop guessing which ads work. Stop feeding junk data to billion-dollar algorithms. Stop losing margin to blind optimisation.
Let's fix it properly.
This call is free. No strings. We'll audit your current setup and map a custom implementation plan for your business.
Strictly limited spots available. We only take on clients we can deliver guaranteed ROI for.