What does PROFIT stand for?

Pull (acquisition mix), Record (measurement and attribution), Optimise (conversion and unit economics), Funnel (ascension and offer architecture), Increase (retention), Turn (disciplined scaling). Six pillars worked in sequence because skipping early ones makes later work harder, not easier.

Why is engagement intake capped?

Honest capacity. PROFIT engagements involve weekly working sessions with the owner and the operating team, plus the supporting build work that the sessions identify. The same person who designs the architecture is the one who deploys it. That model only works if we cap the number of concurrent engagements, push past the cap and the quality drops on at least one of them. So we don't.

What's the difference between PROFIT and just doing an Attribution Fix?

Attribution Fix is one pillar of PROFIT (the Record pillar). It rebuilds measurement. PROFIT covers the other five pillars too: where traffic comes from, what the conversion path looks like, the offer ladder, retention, and the rules for scaling spend without breaking unit economics. If measurement is the only thing broken, Attribution Fix is enough. If the whole engine needs work, PROFIT is the right scope.

Do you work with agencies or only direct?

Both. Most PROFIT clients have an existing media-buying agency or in-house team. We work alongside whoever is doing execution. Where there's friction (we expect agencies to show their work; some don't), we surface it early and let the client decide.

Yes. Mutual NDA is standard. We sign before the strategy session if you'd prefer to share specifics on the call.

What happens after the engagement ends?

We hand over a written playbook for the in-house team and run a quarterly check-in for six months at no extra cost. After that, you're operating it. We don't do open-ended retainers.

Do you do the media buying?

Yes, inside engagements where we also own the measurement underneath. The same senior operators who rebuild your measurement run the day-to-day media against it (Google, Meta, the lot). We won't run media on broken data, and we won't hand the buying to a generalist agency that can't see contribution margin. After the engagement closes, the in-house team operates the documented playbook.

Can we just do the diagnostic without committing further?

Yes. The Tracking Audit is a standalone engagement. About a third of clients run that first, then decide whether to take on the larger work.

Are you based in Australia?

Yes. Sydney HQ with a Brisbane office in Hamilton. Our clients are growth-focused Australian operators across the revenue spectrum.

How is the engagement billed?

Fixed-scope, billed in two instalments. First on engagement start, second on delivery. We do not invoice retainers and we do not lock you into a multi-year commitment.

Service · PROFIT Framework

The full engagement. Six pillars, twelve weeks.

PROFIT is our quarterly engagement. We run a limited number of clients through it at any time so the same person who designs the work delivers it. The work covers acquisition, attribution, conversion, ascension, retention, and disciplined scaling. It's the engagement we sell to operators who don't want a piecemeal fix.

Book a strategy session See pricing

30 min · No pitch · Senior operator on the call

Engagement intake, currently open

What it is

A twelve-week engagement, in working sessions, not deck deliveries.

The PROFIT framework is a methodology and an engagement model. The methodology is six pillars worked in sequence: Pull, Record, Optimise, Funnel, Increase, Turn. The engagement is twelve weeks of working sessions with the owner and the operating team, plus the supporting build work that the sessions identify.

We don't deliver decks. Every session ends with a written set of decisions and a list of changes that get implemented before the next session. By week six you have new measurement, a restructured offer ladder, and a documented scaling rule. By week twelve you have a playbook the in-house team operates without us.

Capacity is capped, deliberately. Senior operators run every account, which means we open a limited number of new engagements per quarter and onboard new ones as current ones close out. Not artificial scarcity, it's the only way the work stays honest.

Who this is for

Growth-focused Australian operator where paid acquisition is a meaningful share of growth
Owner or operator who wants to be in the work, not just briefed on it
Have or are willing to hire an in-house performance person to operate the result
Tired of agency engagements that produce dashboards but no compounding insight

Who this is not for

Want a fixed-price 'do everything' service (this is consulting, not done-for-you)
Below $2M revenue (some pillars don't apply at smaller scale)
Need it done while you're absent (we work with the operator, not around them)
Looking for one-off tactical help (book the Tracking Audit instead)

Deliverables

What you actually get.

01 / 06

Twelve weekly working sessions

90 minutes per session, with the owner and operating team
Recorded; written decisions log captured each time
On-site for Sydney clients, hybrid for everyone else

02 / 06

Full attribution and tracking rebuild

Server-side GTM, Meta CAPI, Google enhanced conversions
End-to-end deduplication and reconciliation
Reporting layer your CFO will actually trust

03 / 06

Offer and funnel restructure

Front-end offer reviewed against margin tiers
Ascension and retention paths designed against LTV
Conversion-rate work where the leak is, not where it's fashionable

04 / 06

Scaling rules tied to contribution margin

Bid and budget rules that key off margin, not ROAS alone
Documented circuit-breakers for poor weeks
Forecast model with sensitivity bands

05 / 06

In-house playbook

Documented operating procedures for each pillar
Owner of each procedure named
Quarterly review cadence with templates

06 / 06

Six months of post-engagement support

Quarterly check-in calls (two)
Written response within 48 hours on tactical questions
Email and shared doc access throughout

Timeline

Week 1
Kickoff. Diagnostic across all six pillars. Sequence agreed.
Weeks 2 to 4
Pull and Record. Acquisition mix and measurement rebuild.
Weeks 5 to 7
Optimise and Funnel. Conversion and ascension work.
Weeks 8 to 10
Increase and Turn. Retention and disciplined scaling.
Weeks 11 to 12
Documentation, playbook, handover.

Pricing

One number, written up front.

PROFIT is priced as a fixed engagement, paid in three instalments across the twelve weeks. The number reflects scope, not industry. Most engagements land between $58K and $94K AUD. We send a written proposal with a fixed number after the strategy session.

From $58K AUD

Fixed scope. Written proposal after the strategy session.

Frequently asked

What does PROFIT stand for?: Pull (acquisition mix), Record (measurement and attribution), Optimise (conversion and unit economics), Funnel (ascension and offer architecture), Increase (retention), Turn (disciplined scaling). Six pillars worked in sequence because skipping early ones makes later work harder, not easier.
Why is engagement intake capped?: Honest capacity. PROFIT engagements involve weekly working sessions with the owner and the operating team, plus the supporting build work that the sessions identify. The same person who designs the architecture is the one who deploys it. That model only works if we cap the number of concurrent engagements, push past the cap and the quality drops on at least one of them. So we don't.
What's the difference between PROFIT and just doing an Attribution Fix?: Attribution Fix is one pillar of PROFIT (the Record pillar). It rebuilds measurement. PROFIT covers the other five pillars too: where traffic comes from, what the conversion path looks like, the offer ladder, retention, and the rules for scaling spend without breaking unit economics. If measurement is the only thing broken, Attribution Fix is enough. If the whole engine needs work, PROFIT is the right scope.
Do you work with agencies or only direct?: Both. Most PROFIT clients have an existing media-buying agency or in-house team. We work alongside whoever is doing execution. Where there's friction (we expect agencies to show their work; some don't), we surface it early and let the client decide.
Do you sign an NDA?: Yes. Mutual NDA is standard. We sign before the strategy session if you'd prefer to share specifics on the call.
What happens after the engagement ends?: We hand over a written playbook for the in-house team and run a quarterly check-in for six months at no extra cost. After that, you're operating it. We don't do open-ended retainers.
Do you do the media buying?: Yes, inside engagements where we also own the measurement underneath. The same senior operators who rebuild your measurement run the day-to-day media against it (Google, Meta, the lot). We won't run media on broken data, and we won't hand the buying to a generalist agency that can't see contribution margin. After the engagement closes, the in-house team operates the documented playbook.
Can we just do the diagnostic without committing further?: Yes. The Tracking Audit is a standalone engagement. About a third of clients run that first, then decide whether to take on the larger work.
Are you based in Australia?: Yes. Sydney HQ with a Brisbane office in Hamilton. Our clients are growth-focused Australian operators across the revenue spectrum.
How is the engagement billed?: Fixed-scope, billed in two instalments. First on engagement start, second on delivery. We do not invoice retainers and we do not lock you into a multi-year commitment.

What happens after you book

Three steps. No mystery.

Step 01 · Within 48 hours
30-minute strategy call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.

Next step

Limited engagement intake. That's it.

If the framework looks like the right fit, the next step is a 30-minute strategy session. We'll tell you on the call whether we're the right people for the work.

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