The PROFIT Framework
A systematic, six-step methodology for building predictable, scalable, and sustainable profit growth. Transform your business from revenue-focused to profit-optimised.
How The PROFIT Framework Works
Each letter represents a critical component of sustainable business growth. Master these six steps to build a profit machine that runs without you.
P.Pull Traffic
R.Record & Track
O.Optimise Conversion
F.Funnel Ascension
I.Increase Retention
T.Turn Up Scale
Attract & Diversify
Attract attention from multiple channels (paid, owned, earned). Diversify sources so you're never platform-dependent.
Primary Aim
Predictable inflow of prospects
Key Metrics to Track
Profit Engine Running
A Finely-Tuned Machine for Sustainable Growth
Your business is like an engine - when all components work in perfect harmony, it generates consistent, powerful results. The PROFIT Framework is your blueprint for building this engine.
Precision-Engineered Components
Each of the 6 PROFIT steps is calibrated to work seamlessly with the others
Self-Sustaining Power
Once installed, your profit engine runs continuously with minimal maintenance
Scalable Output
Increase power without sacrificing efficiency or burning through resources
The Complete PROFIT System
Each component builds on the previous, creating a compound effect that transforms your business into a profit-generating machine.
Attract & Diversify
Attract attention from multiple channels (paid, owned, earned). Diversify sources so you're never platform-dependent.
→ Predictable inflow of prospects
Install Robust Tracking
Install robust tracking (pixels, CRM, attribution models). Monitor KPIs (CAC, LTV, conversion rates, churn).
→ Clarity on what works and what leaks profit
Refine & Maximise
Refine offers, funnels, and sales processes. Apply persuasion architecture to maximise leads-to-sales efficiency.
→ Higher yield from the same traffic
Value Ladder Engineering
Map a clear value ladder (upsells, cross-sells, continuity). Engineer irresistible next-step offers.
→ Raise AOV and customer lifetime value
Build Loyalty
Build loyalty through engagement, education, and service. Reduce churn with proactive touchpoints and reactivation campaigns.
→ Keep clients buying longer and more often
Multiply Without Margin Loss
Multiply through referrals, partnerships, licensing, automation. Leverage systems so growth doesn't eat margins.
→ Sustainable scaling without burning profit
Your 90-Day Implementation Roadmap
Transform your business with our proven implementation timeline. Each phase builds sustainable profit systems that compound over time.
- ✓ Install tracking infrastructure
- ✓ Audit traffic sources
- ✓ Map customer journey
- ✓ Baseline metrics established
- ✓ Implement conversion improvements
- ✓ Build value ladder
- ✓ Launch retention sequences
- ✓ Optimise profit margins
- ✓ Activate referral systems
- ✓ Automate core processes
- ✓ Scale profitable channels
- ✓ Compound profit growth