Privacy Policy

Last updated: 2025

This Privacy Policy is designed for Australian businesses and references the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Nothing here is legal advice.

Who We Are

Profit Geeks ("we", "us") provides performance marketing and CRM optimisation services.

What This Policy Covers

How we collect, use, disclose, store and protect personal information, and how you may access or correct your information and make a privacy complaint.

Information We Collect

  • Contact and business details you provide (for example: name, email, phone, company, role, form content)
  • Technical and usage data (for example: IP address, device/browser, referrer, pages visited, timestamps)
  • Marketing and communications preferences, event tracking and attribution signals
  • CRM‑related data you choose to integrate or share with us (subject to agreements in place)

How We Collect It

  • Directly from you via web forms, email, phone or meetings
  • Automatically via cookies, pixels and similar technologies
  • From third‑party tools you authorise (for example: CRM or analytics platforms)

How We Use Personal Information (APP 6)

  • Provide and improve our services and website
  • Respond to enquiries and deliver requested resources
  • Measure performance, attribution and campaign effectiveness
  • Send service and marketing communications where permitted
  • Comply with legal obligations and enforce our terms

Cookies, Pixels and Tracking

We use cookies and similar technologies (including Meta, Google and other platform tags) to understand site usage and improve advertising relevance. You can control cookies in your browser settings. Some features may not function without them.

Disclosure to Third Parties (APP 6, APP 8)

We disclose personal information to trusted vendors who help us operate (for example: hosting, email, analytics, customer support, payment and integration partners). Where personal information is disclosed overseas, we take reasonable steps to ensure recipients comply with privacy standards substantially similar to the APPs (APP 8: Cross‑border disclosure).

Storage and Security (APP 11)

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Security controls include access controls, encryption in transit where appropriate, monitoring and staff confidentiality obligations.

Access and Correction (APP 12 & 13)

You may request access to, or correction of, your personal information. Contact[email protected]. We may need to verify your identity and will respond within a reasonable time.

Direct Marketing (APP 7)

We may send you communications about our services. You can opt‑out at any time via the unsubscribe link or by contacting us.

Notifiable Data Breaches

If a data breach is likely to result in serious harm, we will assess and notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme.

Retention

We keep personal information only for as long as needed for the purposes set out above or as required by law, after which we take reasonable steps to de‑identify or securely destroy it.

Complaints

If you have concerns about how we handle your personal information, please contact[email protected]. If you are not satisfied with our response, you may lodge a complaint with the OAIC: oaic.gov.au.

Changes to this Policy

We may update this Policy from time to time. The updated version will be posted here with the effective date above.