Stop Wasting 35% of Your Ad Spend on Broken Attribution
Our done-for-you Backend Offer Package connects your funnel, CRM, and ad platforms with full-fidelity event tracking. See exactly which ads drive revenue and send those insights back to platforms for better optimisation.
Revenue Recovery
30-45%
Additional profit identified
Implementation
12 Weeks
Complete transformation
ROAS Improvement
2-4x
Within 90 Days
The Hidden Profit Leak Your Media Buyer Can't See
Your media buyer isn't the problem. Your data infrastructure is.
Platforms like Meta, Google, and TikTok can only optimise based on the quality of signals you send them. Most businesses are systematically underfeeding the algorithm, sending only top-of-funnel data (leads) or incomplete purchase events.
Most businesses operate at 25% signal efficiency
The Reality:
Weak signals = Poor match rates = Less optimisation power = Wasted ad spend
When your tracking infrastructure sends incomplete or delayed conversion data, the algorithm makes suboptimal bidding decisions. This compounds daily, creating a systematic profit leak that grows with your ad spend.
7 Critical Problems We Fix in Your Attribution
Most businesses only send lead events to platforms. Sales often aren't tracked at all, or only the first sale is captured. This weakens optimisation and measurement, leaving you blind to true performance.
Sales are being recorded but not fed back to platforms. No click ID passthrough, no conversion mapping, no feedback loop. Platforms optimise blindly without knowing what actually works.
Most setups only track within 7 days, missing delayed conversions, upgrades, and repeat buyers. You're not just missing data - you're distorting performance and telling algorithms campaigns failed when they didn't.
Meta, Google, TikTok optimise based on what you send them. If that data is partial, late, or misaligned, you're paying premium CPMs for second-rate results.
Teams stuck in spreadsheet loops, patchy dashboards, and VA reports. No single source of truth, no confidence, no speed - and no one's sure which ads drive revenue.
Missing upsells, renewals, and lifetime value events. Platforms can't optimise for high-value customers when they only see the initial purchase, not the full customer journey.
Apple's privacy changes have created massive blind spots in tracking. Without server-side solutions, you're missing 30-50% of conversions and feeding incomplete data to ad platforms.
Ready to Stop Wasting Ad Spend?
Get your done-for-you Backend Offer Package and transform your broken attribution into a profit-generating machine.
What We Implement in Your Backend
You'll walk away with a complete signal infrastructure designed to feed ad platforms exactly what they need to optimise for buyers, not just leads.
Captures every relevant event across browser and server with verified accuracy. Includes deduplication for clean platform attribution.
Tracks fbclid, gclid, ttclid and more. Connects each sale back to the exact campaign, ad, and platform - even weeks later.
Review how your CRM captures conversion data, then configure mappings to ensure clean flow into platform signals.
Tracks sales, upgrades, subscriptions after first opt-in - critical for high-ticket or multi-step offers.
Sends high-quality conversion and customer value data back to Meta, Google, TikTok for algorithmic optimisation.
Clear, real-time dashboard showing sales, revenue, and conversion metrics by campaign and platform. No more manual spreadsheets.
Real Results from Real Businesses
See how our Backend Offer Package has transformed businesses just like yours
"Conversions on the page have increased from 2.92% to 7.89% - a 270% increase in conversions! With his suggestions we captured an additional 200% improvement which reduced our cost per lead by HALF."
"Jos is one of those experts you meet once in a while in your life and you never want to let go of them. He did a campaign for our eCommerce business that reached around $63,550 in total sales within 30 days."
"Since we've been with Jos we've converted twice as many visitors into sales and doubled our revenue to 35k p/mth. If you're looking for help with Facebook or Google Ads I highly recommend him."
12-Week Implementation Plan
A structured roadmap that transforms broken lead-level optimisation into revenue-aligned data infrastructure for scalable, profitable growth.
Target Audience
Lead Generation Agencies or High-Volume Advertisers
Goal
Replace broken lead-level optimisation with revenue-aligned data infrastructure
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Complete implementation with full optimisation
Available if foundational tracking already exists
UTM & Tracking Template Optimisation
Automatically apply consistent UTM parameters and tracking templates across all platforms for seamless attribution and campaign performance analysis.
Before: Inconsistent Tracking
Meta Campaign URL:
yoursite.com/landing?utm_source=facebook&utm_campaign=promoGoogle Campaign URL:
yoursite.com/landing?source=google&campaign=promotionResult: Fragmented data, impossible to compare platforms, manual reporting nightmares
After: Automated Consistency
Meta Campaign URL:
yoursite.com/landing?utm_source=meta&utm_medium=paid_social&utm_campaign=q1_promo_2024&utm_content=video_ad&utm_term=targeting_interestsGoogle Campaign URL:
yoursite.com/landing?utm_source=google&utm_medium=paid_search&utm_campaign=q1_promo_2024&utm_content=text_ad&utm_term=keyword_matchResult: Perfect attribution, automated reporting, clear ROI comparison across all channels
Automatically generate consistent UTM parameters based on campaign structure, ad creative, and targeting settings.
Standardised tracking templates that work seamlessly across Meta, Google, TikTok, LinkedIn, and other platforms.
Instant attribution reporting with drill-down capabilities from campaign to keyword/creative level performance.
Technical Implementation Includes
Template Setup
Platform-specific tracking templates with dynamic parameters
Auto-Tagging
Automatic UTM application based on campaign structure
Attribution Models
First-click, last-click, and multi-touch attribution setup
Quality Assurance
Automated validation and error detection systems
From $30K to $300K/Month
How a Lead Gen Agency Unlocked 10x Growth by Fixing Attribution, Optimising Signal Flow, and Monetising the Backend
A fast-moving pay-per-lead agency was generating solid revenue, but growth had plateaued. On paper, they were profitable - averaging $30,000/month. Behind the scenes, margins were shrinking, delivery confidence was low, and campaign performance was becoming unpredictable.
They couldn't scale without feeling like they were guessing.
The Core Problems
Tracking Stopped at Form Fill
Only tracking initial lead submissions. No insight into what happened after - whether leads were accepted, rejected, or qualified.
Inconsistent Attribution
UTMs were inconsistently applied. Attribution was pieced together manually, often with errors and no correlation to actual revenue.
False Platform Signals
Platforms were receiving false conversion data. Poor quality leads were being reinforced by algorithms, while profitable campaigns were shut down.
Wrong Optimization Metric
Media buyers optimising based on CPL - a metric with no correlation to revenue or delivery success.
"We were relying on guesswork. Our best campaigns were getting shut down. We didn't even realise how much money we were losing."
What We Implemented
The Dashboard We Built
Real Dashboard, Real Results
This is the actual performance dashboard we built for the case study client. Notice the CPAL (Cost Per Assigned Lead) metric prominently displayed at $47.91 - this became their north star metric that aligned the entire team around profitable delivery rather than just lead volume.
The Results
Strategic Insight
Most lead gen agencies stop at the form fill. This team learned to optimise the entire journey - from click to client payment.
"CPAL changed the game for us. We're not just generating leads anymore - we're scaling profitable delivery."
Revenue Expansion Opportunities
We don't just fix your tracking - we help uncover and activate untapped revenue potential in your backend systems.
Review how non-buyers and inactive leads are handled. Identify missed opportunities and surface fast actions to convert high-intent prospects.
Surface overlooked retargeting opportunities across Meta, Google, TikTok, YouTube, and email. Identify profitable additional channels based on real buyer behaviour.
Ensure CRM events trigger platform campaigns. Create smarter custom audiences for cold, warm, and return buyers aligned with dynamic ad strategies.
Complete Deliverables
End-to-end audit of tracking, CRM, and attribution setup
Server-side and browser-side tracking implementation
UTM parameter automation and tracking template setup
Click ID passthrough and CRM mapping
Customised performance dashboard
Post-lead and multi-event tracking setup
Conversion feedback connection to all ad platforms
Backend follow-up review and remarketing report
Expected Outcomes
Full Revenue Visibility
Gain complete insight into which ads, platforms, and campaigns drive real revenue - not just leads.
Improved ROAS
Better platform optimisation through higher-quality signal data and more accurate attribution.
Clear Daily Reporting
Replace guesswork with transparent, actionable reporting you can trust and act on immediately.
Backend Revenue Activation
Unlock missed revenue from backend sequences, lead reactivation, and verified buyer behaviour.
Frequently Asked Questions
Common questions about our Backend Offer Package implementation service.
We work with virtually any advertising platform that supports conversion tracking. This includes:
If you're running ads on a platform not listed here, we can likely integrate it. Our approach focuses on universal tracking principles that work across any platform with API access.
We work with all major CRM and lead management systems, including:
Our implementation works with any system that can receive webhooks or has API access. We'll audit your current setup and recommend the best integration approach.
Most clients see immediate improvements within the first 2-4 weeks as we fix broken tracking and implement proper attribution. However, the full impact becomes clear within 2-3 weeks when platforms have enough clean data to optimise effectively. The case study results (10x growth) typically manifest over 6-12 months as the entire system matures and you leverage the insights for strategic decisions.
Yes, the 12-week implementation includes 30 days of post-launch support to ensure everything runs smoothly. After that, we offer optional monthly retainer packages for ongoing optimisation, new platform integrations, and strategic guidance. Many clients choose to keep us on retainer to continuously improve their attribution and expand into new channels.
That's actually ideal - it means you have the most to gain! We specialise in rebuilding tracking from the ground up. In fact, starting fresh often produces better results than trying to patch existing broken systems. We'll conduct a thorough audit, identify what can be salvaged, and rebuild everything else using best practices. The more broken your current setup, the more dramatic your improvements will be.
Absolutely. While our case study focuses on lead generation, the same principles apply to e-commerce. We track the full customer journey from ad click to purchase, including cart abandonment recovery, upsells, repeat purchases, and lifetime value. E-commerce businesses often see even more dramatic improvements because there are more conversion events to optimise around (add to cart, initiate checkout, purchase, repeat purchase, etc.).
Investment varies based on your current setup complexity, number of platforms, and specific requirements. Most implementations range from $15,000 to $50,000 for the complete 12-week package. Given that our case study client scaled from $30K to $300K monthly profit, the ROI typically pays for itself within the first few months. We'll provide a detailed quote after our initial discovery call where we assess your specific needs.
Ready to Transform Your Attribution?
Stop losing revenue to broken tracking and blind optimisation. Get your Backend Offer Package and transform your attribution into a profit-generating machine.
Schedule Your Implementation Call
We'll analyse your current setup and create a custom implementation plan for your business - completely free, no strings attached.
This implementation is exclusively for businesses spending $10,000+ monthly on digital advertising. Limited availability - we only take on clients we can guarantee results for.