Digital marketing consultant · Australia · $2M to $20M operators
A digital marketing consultant who works fixed-scope, not retainer.
Most consultants sell hours and decks. We sell rebuilds with a written number, a defined end-date, and a documented handover. Same depth of work; cleaner economics for the operator. The work covers attribution, paid acquisition strategy, conversion rate optimisation, and the framework that connects them.
1 of 2 Q2 2026 spot remaining
$3.6B
Revenue influenced across paid acquisition since 2019
8 to 18%
Typical attributable revenue recovered, year one
2 / qtr
New clients accepted per quarter
Context
Why operators hire a digital marketing consultant rather than another agency.
Most $2M to $20M operators have already worked with an agency or two. The pattern is consistent: the agency does what they were hired to do (run accounts, ship creative, manage spend) but the strategic question (where the next dollar of spend should actually go) sits with the owner. The owner does not have time to sit inside the data, and the agency is not paid to.
A consultant fills that gap. Fixed-scope, defined deliverables, written decisions. The output is not 'more campaigns' but a measurement layer the team can trust, a spend allocation rule that reflects margin, and a documented playbook the in-house team operates after the engagement ends.
We sell the consultancy as a fixed engagement (Tracking Audit, Attribution Fix, or the full PROFIT framework) rather than retainer time. The number is written before we start; the engagement ends when the playbook is delivered.
Deliverables
What a consulting engagement actually delivers.
01
Diagnostic across acquisition, measurement, conversion, and retention. Read-only, no changes in week one. Output is a written report with a prioritised work list.
02
Server-side measurement rebuild on your domain (when the diagnostic flags it as the leak): Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to CRM.
03
Strategic spend allocation tied to contribution margin, not platform-attributed ROAS. The framework covers all six pillars: pull, record, optimise, funnel, increase, turn.
04
Working sessions weekly with the owner and the operating team. Decisions written up; changes implemented before the next session.
05
Documented playbook for the in-house team or your existing agency. The handover is the deliverable, not a permanent retainer.
06
Six months of post-engagement quarterly reviews at no extra cost.
Side by side
How a consultant differs from a digital marketing agency.
Most digital marketing agencies
- Sell ongoing account management hours
- Ship deliverables on a monthly retainer
- Optimise the metric that justifies the retainer
- Send monthly decks summarising the dashboard
- Hard to leave; long onboarding for the next agency
Profit Geeks
- Sell fixed-scope rebuilds and frameworks
- Ship a written playbook with a hard end-date
- Optimise for the dollar that lands in the bank
- Working sessions with the owner, not decks
- Designed to be operated by the in-house team afterwards
Who this is for
- Australian operator, $2M to $20M annual revenue, $20K+ monthly paid acquisition spend
- Existing in-house team or agency to execute day-to-day; no managed-service expectations
- Owner or operator who wants the work explained, not delivered behind a curtain
- Want the engagement to end with a handover, not extend indefinitely
Who it isn't
- Looking for someone to run accounts day-to-day
- Need a fix in two weeks for a launch (this is not that kind of work)
- Sub-$2M revenue trying to fix attribution before the offer works
- Want a long-term retainer with no defined end-date
Proof, in numbers
What working with a consultant looks like in numbers.
Aggregated across our last 18 engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges, not guarantees.
+71%
Median lift in Meta Event Match Quality
23% → <5%
Typical platform-vs-CRM revenue gap, before and after
12 weeks
Standard PROFIT framework engagement length
Six months
Quarterly post-engagement reviews included at no extra cost
Frequently asked
What operators ask before booking the call.
What does a digital marketing consultant actually do?
Diagnoses where your paid acquisition is leaking margin, rebuilds the parts that need rebuilding (most often the measurement layer), and hands the in-house team a documented playbook to run afterwards. The consultant does not run accounts day-to-day; that work stays with the in-house team or an existing buying agency.
Are you the same as a digital marketing agency?
No. An agency is paid to execute (run accounts, manage spend, ship creative). A consultant is paid to figure out what should be executed and to architect the system that does it. Both can be useful; they solve different problems. We are the consultant.
Can you work alongside our existing agency?
Yes. Most clients have an existing media-buying agency or in-house team. We sit on a weekly call with them and translate strategic decisions into tactical work. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let the client decide.
How is the engagement priced?
Tracking Audit is $6,800 AUD. Attribution Fix runs from $28K AUD. Conversion Rate Optimisation runs from $32K AUD. PROFIT framework runs from $58K AUD. Fixed-scope, billed in two or three instalments depending on engagement size. Written proposal after the strategy session.
What if we are not in Sydney or Melbourne?
We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We will come on-site if it helps the work; travel is included for engagements that warrant it.
What size business do you take?
Annual revenue between $2M and $20M, currently spending at least $20K per month on paid acquisition. Below that, the engagement is too expensive for the lift; above that you typically need a different shape of help than we sell.
Next step
Two clients per quarter. We take operators, not buyers.
If you are an Australian operator running paid acquisition and the reports have stopped reconciling, the next step is a 30-minute strategy session. We will look at three of your dashboards on the call and tell you, in writing, what the rebuild would cover and what it would cost.