Digital marketing consultant · Australia, growth-focused operators
A digital marketing consultant who works fixed-scope, not retainer.
Most consultants sell hours and decks. We sell rebuilds with a written number, a defined end-date, and a documented handover. Same depth of work; cleaner economics for the operator. The work covers attribution, paid acquisition strategy, conversion rate optimisation, and the framework that connects them.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced across paid acquisition since 2016
8 to 18%
Typical attributable revenue recovered, year one
12 wk
Standard engagement length
Context
Why operators hire a digital marketing consultant rather than another agency.
Most growth-focused operators have already worked with an agency or two. The pattern is consistent: the agency does what they were hired to do (run accounts, ship creative, manage spend) but the strategic question (where the next dollar of spend should actually go) sits with the owner. The owner does not have time to sit inside the data, and the agency is not paid to.
A consultant fills that gap. Fixed-scope, defined deliverables, written decisions. The output is not 'more campaigns' but a measurement layer the team can trust, a spend allocation rule that reflects margin, and a documented playbook the in-house team operates after the engagement ends.
We sell the consultancy as a fixed engagement (Tracking Audit, Attribution Fix, or the full PROFIT framework) rather than retainer time. The number is written before we start; the engagement ends when the playbook is delivered.
Deliverables
What a consulting engagement actually delivers.
01
Diagnostic across acquisition, measurement, conversion, and retention. Read-only, no changes in week one. Output is a written report with a prioritised work list.
02
Server-side measurement rebuild on your domain (when the diagnostic flags it as the leak): Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to CRM.
03
Strategic spend allocation tied to contribution margin, not platform-attributed ROAS. The framework covers all six pillars: pull, record, optimise, funnel, increase, turn.
04
Working sessions weekly with the owner and the operating team. Decisions written up; changes implemented before the next session.
05
Day-to-day media run by our senior operators against the rebuilt measurement. After the engagement closes, the in-house team gets a documented playbook and operates the system. The handover is the deliverable, not a permanent retainer.
06
Six months of post-engagement quarterly reviews at no extra cost.
Side by side
How a consultant differs from a digital marketing agency.
Most digital marketing agencies
- Sell ongoing account management hours
- Ship deliverables on a monthly retainer
- Optimise the metric that justifies the retainer
- Send monthly decks summarising the dashboard
- Hard to leave; long onboarding for the next agency
Profit Geeks
- Sell measurement + media + margin under one engagement
- Ship a written playbook with a hard end-date
- Optimise for the dollar that lands in the bank
- Working sessions with the owner, not decks
- Designed to be operated by the in-house team afterwards
Who this is for
- Australian operator, scaling on paid acquisition, $20K+ monthly paid acquisition spend
- Existing in-house team or agency to execute day-to-day; no managed-service expectations
- Owner or operator who wants the work explained, not delivered behind a curtain
- Want the engagement to end with a handover, not extend indefinitely
Who it isn't
- Want media management without rebuilt measurement underneath
- Need a fix in two weeks for a launch (this is not that kind of work)
- Sub-$2M revenue trying to fix attribution before the offer works
- Want a long-term retainer with no defined end-date
Proof, in numbers
What working with a consultant looks like in numbers.
Aggregated across our last 18 engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges, not guarantees.
+71%
Median lift in Meta Event Match Quality
23% → <5%
Typical platform-vs-CRM revenue gap, before and after
12 weeks
Standard PROFIT framework engagement length
Six months
Quarterly post-engagement reviews included at no extra cost
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Related services
Other locations
Sydney
Melbourne
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One quarterly engagement fee. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
What does a digital marketing consultant actually do?
A senior operator who diagnoses where your paid acquisition is leaking margin, rebuilds the measurement, and runs the day-to-day media against it through the engagement. Our consultants do run accounts day-to-day, but only inside engagements where we own the measurement and the offer architecture too. The in-house team learns the playbook over the engagement and operates it after the documented handover.
Are you the same as a digital marketing agency?
No. An agency is paid to execute (run accounts, manage spend, ship creative). A consultant is paid to figure out what should be executed and to architect the system that does it. Both can be useful; they solve different problems. We are the consultant.
Can you work alongside our existing agency?
Yes. Most clients have an existing media-buying agency or in-house team. We sit on a weekly call with them and translate strategic decisions into tactical work. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let the client decide.
How is the engagement priced?
We don't publish a rate card. The work comes in a few shapes, a Tracking Audit, an Attribution Fix, Conversion Rate Optimisation, or the full PROFIT framework, and every one is fixed-scope, billed in two or three instalments depending on size, with no retainer drift. We scope it to your situation and your goals on the call, then send the actual fixed number in a written proposal afterwards.
What if we are not in Sydney or Melbourne?
We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We will come on-site if it helps the work; travel is included for engagements that warrant it.
What size business do you take?
Annual revenue between $2M and $20M, currently spending at least $20K per month on paid acquisition. Below that, the engagement is too expensive for the lift; above that you typically need a different shape of help than we sell.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the audit call.
Next step
Capped intake. We take operators, not buyers.
If you are an Australian operator running paid acquisition and the reports have stopped reconciling, the next step is a free 30-minute profit audit. We will look at three of your dashboards on the call and tell you, in writing, what the rebuild would cover and what it would cost.