Marketing consultant & growth consultancy · Perth · WA
A Perth marketing consultant bringing east-coast benchmarking to isolated WA operators.
Perth is the most isolated capital on earth, and that isolation shows up in marketing budgets nobody outside the building has ever pressure-tested. Most marketing consultants in WA benchmark against WA. We bring an outside benchmark on a finite engagement, then leave the team running it themselves.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
14-16wk
Perth engagement length
Quarterly
On-site cadence (travel included)
$3.6B
Revenue influenced, all engagements
Local context
Why distance is the real cost for Perth operators.
Perth's growth-focused businesses, weighted toward resources-adjacent B2B, lifestyle DTC and high-ticket services, operate in genuine isolation. The shallow local talent pool and lack of nearby peers mean most teams have never had their spend, their structure or their assumptions compared against anyone else's. Habits calcify, and there is no external pressure to question them.
That insularity is expensive in a quiet way. We routinely find WA operators paying east-coast prices for west-coast inefficiency: a single dominant channel nobody has stress-tested, a CRM that has never spoken to the ad platforms, and benchmarks set entirely by last year's version of themselves. None of it is incompetence. It is the absence of a second opinion.
Our angle in Perth is exactly that second opinion: a finite, structured engagement that benchmarks the operation against how strong businesses run elsewhere, then hands the team a defensible standard to hold itself to. We pace it across fourteen to sixteen weeks to work cleanly around the time-zone gap.
Who this is for
- Australian operator scaling on paid acquisition (typically $20K+ monthly spend)
- Reports from Meta, Google, and the CRM that don't agree on the numbers
- An owner or operator who wants the work explained, not delivered behind a curtain
- Willingness to leave channels on hold for two to four weeks while the data stabilises
Who this is not for
- Sub-$2M revenue trying to fix attribution before the offer works
- Want media run without letting us rebuild the measurement underneath it
- Fixed monthly retainer with vague deliverables (we don't sell that)
- Need it done in three weeks for a launch (this isn't that kind of work)
How the work runs
Four steps. Roughly twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only audit of every channel, every event, every consent rule. We hand back a written report with a prioritised list of what to fix and what to leave alone.
02 / 04
Weeks 2 to 4
Rebuild
Server-side GTM, Meta CAPI, Google enhanced conversions. Built in staging first. Cut over during a low-traffic window with old and new running side-by-side until verified.
03 / 04
Weeks 5 to 10
Optimise
We work the funnel where the leak is. Often that is the offer or the qualification flow, rarely the headline font. Every change is measured against contribution margin.
04 / 04
Weeks 11 to 12
Handover
Full documented playbook for the in-house team. Standing call once a quarter for six months, included.
Working with us in Perth
Quarterly on-sites, weekly calls.
We fly to Perth once a quarter for two-day working sessions. Travel and accommodation are included for engagements that warrant on-site time. Calls run weekly on Google Meet, scheduled for late-morning Perth / early-afternoon Sydney to suit both ends.
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Perth · Digital marketing agency →
Need paid acquisition rebuilt rather than CFO-grade advisory? Start here.
Related services
Other locations
Sydney
Melbourne
Brisbane
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
- Do we need to be in the same city?
- No. We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We'll come on-site if it helps the work, paid travel separate.
- What size business do you actually take?
- Australian operators turning over $2M to $20M a year, spending $20K or more a month on paid acquisition. Below that, the engagement costs more than the lift is worth and you are better served proving the offer first. Above $20M you usually need a different shape of help than we sell, but that is a conversation, not a hard cap.
- How is pricing structured?
- Fixed-scope quarterly engagements. The number depends on the breadth of work. We send a written proposal after the audit call. No hourly billing, no retainer drift.
- What if our ad spend is lower than $20K a month?
- Then the attribution piece may not be worth our fee. Take the Ad Spend Calculator and book the free profit audit instead. Come back when the spend justifies the rebuild.
Next step
Show us the Perth numbers. We'll show you the leak.
A 30-minute call. We look at your stack, your spend, and your attribution. You leave with a written list of what to fix first.