Facebook Ads agency · Sydney · DTC and B2B
A Sydney Facebook Ads agency that proves the number before it scales the spend.
Sydney runs the most contested paid-acquisition market in the country, and that contest hides inside the reporting. The Meta-attributed ROAS most Sydney accounts run on overstates real revenue by 14 to 38 percent. We rebuild Meta CAPI on your domain, deduplicate against the CRM, and only then is scaling spend a sensible conversation.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced since 2019
+71%
Median Meta Event Match Quality lift
16 wk
Sample engagement length
Context
Why Sydney brands come to us for Facebook Ads work.
Sydney has more bidders fighting for the same audiences than any other Australian market, which means CPMs run high and every measurement error costs more here than it would in a quieter city. The operators we meet are usually spending $40K to $250K a month on Meta, with an in-house performance hire or two, and the Meta dashboard has quietly stopped agreeing with the CRM.
DTC brands tend to arrive after a plateau: scaling spend no longer moves real revenue, only reported ROAS. B2B and high-consideration services arrive with the opposite shape, where the click works but pipeline and closed-won never make it back to Meta's optimiser, so the algorithm is training on the wrong signal.
In both cases the constraint is not the creative or the audience. It is that Meta CAPI was never built properly, so the platform and the optimiser are working from numbers that do not survive contact with finance.
Deliverables
What we actually deliver on Facebook Ads engagements.
01
Server-side Meta CAPI on your own domain with hashed email, phone, FBP, FBC, IP, and order ID on every event. Event Match Quality lifted out of the typical 3-5 band into 7.0 to 8.5 over six to eight weeks.
02
Browser pixel and CAPI deduplication via stable event IDs, so a single purchase stops being counted twice and inflating the reported return.
03
Offline conversion uploads from your CRM (Klaviyo, Shopify, HubSpot, Salesforce, Pipedrive) so closed pipeline and post-call revenue are fed back to Meta's optimiser, not lost after the form fill.
04
Consent banner reconfigured against AU and EU norms so server-side calls are correctly classified under marketing consent and survive an audit.
05
Reconciliation layer in Looker Studio: Meta-reported revenue against CRM and bank-anchored revenue, monitored monthly. The variance is the signal that tells us whether the rebuild is holding.
Side by side
How this differs from a typical Sydney Facebook Ads agency.
Typical FB Ads agency
- Optimises against platform ROAS
- Reports straight from Meta Business Suite
- Browser-side pixel, no CAPI or partial CAPI
- Creative-first, measurement-second
- Open-ended retainer, no exit
Profit Geeks
- Optimises against contribution-margin ROAS
- Reports reconciled to CRM and bank-anchored revenue
- Server-side CAPI on your domain, fully deduplicated
- Measurement-first; creative work happens on reliable signal
- Fixed-scope rebuild that ends in a documented handover
Who this is for
- Sydney or NSW operator running Meta Ads at $20K+ monthly spend
- Meta-attributed ROAS that no longer matches the CRM or the bank
- DTC ecommerce, lead-gen services, or B2B scaling on paid acquisition
- Have an in-house performance person or media buyer to operate the rebuilt setup
Who it isn't
- Looking for a Sydney agency purely to run Meta accounts day-to-day
- Sub-$2M revenue trying to scale Meta before the offer is proven
- Need a creative refresh rather than a measurement rebuild
- Already running clean server-side Meta CAPI with EMQ above 7.0
Proof, in numbers
Numbers from typical Sydney Meta engagements.
Aggregated and rounded across our recent Sydney Meta-heavy engagements. Specific outcomes live in the case studies; the figures here are typical-result ranges, not a guarantee.
4.1 → 7.9
Median EMQ before vs after the rebuild
8 to 18%
Typical attributable revenue recovered, year one
Under 5%
Meta-vs-CRM gap we will not cut over below
6-8 weeks
Typical time from kickoff to live server-side CAPI
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the strategy session is the right starting point , we'll tell you on the call.
Same city, different lens
Sydney · Growth consultancy →
Looking for advisory rather than paid media? Same team, different lens.
Related services
Other locations
Melbourne
Brisbane
Perth
Adelaide
National
Frequently asked
What operators ask before booking the call.
Do you run day-to-day Facebook Ads buying for Sydney clients?
Yes, inside engagements where we also own the measurement underneath. The same senior operators who rebuild Meta CAPI run the day-to-day Meta buying against it. We refuse to run media on broken data, and we refuse to hand the buying to an agency that can't see contribution margin. Once the engagement closes, your in-house team operates the documented playbook.
What does a Meta CAPI rebuild typically recover?
Eight to 18 percent of attributable revenue in year one for most Sydney operators we work with. The recovery comes from server-side bypass of ad-blockers and ITP, the EMQ lift on Meta's side, and offline conversion uploads from the CRM.
Are you based in Sydney?
Yes. Sydney is our HQ, with a second office in Hamilton, Brisbane. On-site working sessions across the Sydney CBD, North Shore, and the inner west are straightforward to schedule, and most diagnostic work happens remotely against your live data.
How long does a Meta CAPI rebuild take?
Six to ten weeks from kickoff to live. Week one is diagnostic, weeks two to four are the staging build, week five is the cutover with old and new running in parallel, and weeks six to ten are stabilisation and the reporting handover.
How much does it cost?
Standalone Attribution Fix engagements that include Meta CAPI run from $28K AUD. The full PROFIT framework engagement, which adds the other five pillars on top of the Meta work, runs from $58K AUD. We send a written proposal with the fixed number after the strategy session.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute strategy call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.
Next step
Limited engagement intake. We talk to operators, not buyers.
If you're a Sydney operator running Meta Ads at meaningful spend and the reports have stopped reconciling, the next step is a 30-minute strategy session. Bring a Meta dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.