Digital marketing agency · Perth · WA, growth-focused operators
A Perth digital marketing agency that runs the numbers before the spend.
WA operators have a small in-state agency market and a long flight to anyone east-coast. We rebuild the measurement so the reports stop disagreeing, then our senior operators run your Google Ads, Meta and search against it, on a weekly call cadence set to Perth hours.
30 minutes with Andy McMaster, founder. No pitch, and the written fix list is yours.
- Revenue influenced across paid acquisition since 2016
- $3.6B
- Typical attributable revenue recovered, year one
- 8 to 18%
- Account decisions, with the reasoning written down
- Weekly
Context
Why Perth operators come to us.
Perth's growth-focused segment is a mix of resources-adjacent B2B services, healthcare, hospitality, and DTC ecommerce that ships east. The acquisition mix leans more toward Google search and LinkedIn than the eastern states; Meta works for parts of the market and not others. The pattern we see most: lead-gen funnels that produce qualified enquiries but cannot prove which channel drove the booked job.
A two-hour time difference (three during eastern daylight saving) plus fewer in-state consultants makes the agency search frustrating. We work nationally on a weekly call cadence with a fortnightly on-site option for engagements that warrant it. Travel from Sydney is costed separately for Perth.
The fix is not more campaigns. It is a measurement layer you can trust, and an account run on a spend allocation rule that tracks contribution margin instead of platform-reported ROAS.
Deliverables
What an engagement actually delivers.
01
Server-side measurement on your domain. Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to your CRM.
02
Lead-attribution rebuild for services and B2B funnels: form submissions, phone calls, online bookings, CRM-side conversions all unified.
03
Reporting layer in Looker Studio that ties marketing spend to actual booked revenue. Monthly reconciliation flags variance over 5 percent.
04
Funnel-leak diagnostic across the booking or quote path. Step-by-step conversion rate, drop-off, contribution-margin impact.
05
Ongoing management of Google Ads and Meta (Facebook and Instagram) by senior operators against the rebuilt measurement, with every weekly decision and its reasoning written down.
06
SEO and answer engine optimisation for the searches WA buyers use, scored on qualified enquiries and booked revenue rather than rankings.
07
Quarterly working sessions covering the six pillars of the PROFIT framework.
Services
The digital marketing services we run for Perth businesses.
One senior team working Perth hours from the east coast, on site when the engagement warrants it, across the channels that carry most of the spend.
Google Ads
Search, Performance Max and Shopping, with enhanced conversions and offline conversion uploads from your CRM.
More on Google AdsMeta ads
Facebook and Instagram, run on server-side Conversions API data, with creative tested and budget moved on contribution margin.
More on Meta adsSEO
Technical foundations, site structure and content for the searches your buyers actually use, measured on enquiries and revenue.
Answer engine optimisation
Structured data and source content that ChatGPT, Perplexity, Gemini and Google's AI Overviews can cite when someone asks who to hire.
Conversion rate optimisation
Landing pages and the checkout or booking path, tested against margin rather than click-through.
More on Conversion rate optimisationTracking and attribution
Server-side GTM, Meta CAPI, GA4 and CRM reconciliation, so every report agrees with the bank.
More on Tracking and attribution
Day-to-day content production, such as organic social posts, stays with your team or a specialist we recommend.
Side by side
How this differs from a typical Perth digital marketing agency.
Most Perth agencies
- Sell hours of account management
- Report platform-attributed ROAS
- Browser-side pixels, no CAPI or partial
- Optimise for the metric that justifies the retainer
- Send monthly reports summarising activity
Profit Geeks
- Measurement, media and search run by one senior team
- Report contribution-margin ROAS reconciled to CRM
- Server-side measurement on your own domain
- Optimise for the dollar that lands in the bank
- Working sessions and written decisions, no decks
Who this is for
- Perth or WA operator, scaling on paid acquisition, $20K+ monthly paid acquisition spend
- Reports from Meta, Google, and the CRM that have stopped agreeing
- B2B services, ecommerce, healthcare, hospitality, or trades with paid acquisition (trades from about $1,500 a month)
- Want senior operators running the account, not a junior behind an account manager
Who it isn't
- Want media run without letting us rebuild the measurement underneath it
- Sub-$2M revenue trying to fix attribution before the offer works
- Need a fix in two weeks for a launch (this is not that kind of work)
- Believe whichever dashboard reports the highest ROAS
Proof, in numbers
Numbers from the engagements we have run with WA clients.
Aggregated and rounded across the WA-anchored engagements we have shipped. The methodology is the same we use east-coast; the implementation accounts for fewer head-office stakeholders and a smaller in-state agency layer to coordinate with.
3.1 → 7.4
Meta Event Match Quality, one documented engagement
Under 5%
Platform-vs-CRM revenue gap we will not cut over below
12 weeks
Standard PROFIT framework engagement
8-18%
Typical attributable revenue recovered, year one
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Perth · Marketing consultant →
Want a senior plan and advice rather than us running the account? Same team, consulting engagement.
Related services
Other locations
Sydney
Melbourne
Brisbane
Adelaide
National
In their words
What owners say once the numbers add up.
Sales +140%, past $25M
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. …”
−$1K/week → $10K+/day
“We were quietly bleeding about a thousand dollars a week and had no idea why. …”
2 → 15+ jobs/week, $10M+ turnover
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. …”
$1.42M ad spend recovered, year one
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” …”
+312% blended ROAS ($4.8M → $9.1M)
“We didn’t spend a dollar more on ads. …”
Reasonable questions
What you're probably thinking.
01We've been burned by an agency before.
02How do I know it'll actually work for my business?
03What if there's nothing worth fixing?
04What does it cost, and what am I signing up for?
Frequently asked
What operators ask before booking the call.
Are you based in Perth?
No. AM Marketing Group Pty Ltd (trading as Profit Geeks, ABN 37 613 053 286) operates from offices in Sydney NSW and Hamilton, Brisbane QLD. We work nationally on a weekly call cadence; on-site sessions in Perth are scheduled fortnightly when the engagement warrants it, with travel costed separately.
Do you manage Google Ads and Meta on an ongoing basis?
Yes. Once the measurement is rebuilt, or straight away if it is already sound, the same senior operators run your Google Ads and Meta accounts week to week, on a weekly call cadence set to Perth hours. Budget, bids and creative are decided against contribution margin, and the reasoning behind each decision is written down. If your team later wants to take the account in-house, the playbook is yours.
How does the time difference work for working sessions?
Most Perth working calls run between 11am and 2pm Perth time, which is 1pm to 4pm in Sydney, or 2pm to 5pm during eastern daylight saving. Documentation, written decisions, and async work happen in between. The cadence is the same as east-coast clients; the schedule is shifted.
Do you work with WA resources or mining-services businesses?
Yes, where the revenue is we work with and the paid acquisition is meaningful. Resources-adjacent B2B services have a longer sales cycle than typical lead-gen, which makes the offline-conversion-upload work even more important.
Will you work alongside our existing Perth media-buying agency?
Yes. Some clients keep their current agency on part of the work while we rebuild the measurement and take over the paid media. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let you decide.
How much should a Perth business pay for digital marketing?
Agency management fees in Australia usually take one of two shapes: 10 to 20 percent of ad spend, falling as spend rises, or a flat monthly retainer, commonly $1,500 to $3,000 for small accounts and $3,000 to $8,000 for mid-sized ones. Ours is a fixed fee for the agreed scope, never a percentage of your spend, quoted in a written proposal after the free audit call. Travel for on-site sessions in Perth is itemised separately and disclosed up front. If your spend is too small for our fee to pay for itself, we will say so on the call.
How much a Google Ads agency costs in AustraliaWhat happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call with Andy
Andy looks at your real numbers with you: spend, revenue and the attribution gap. He tells you on the call whether the rebuild is worth doing and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Limited engagement intake. Perth and WA share capacity with the rest of the country.
If your WA business is running paid acquisition and the reports have stopped reconciling with the CRM, the next step is a free 30-minute profit audit on Google Meet. We will look at three of your dashboards on the call and tell you, in writing, what closing the gap and running the account would cover.