Digital marketing agency · Perth · WA, growth-focused operators
A Perth digital marketing agency that runs the numbers before the spend.
WA operators have a small in-state agency market and a long flight to anyone east-coast. We work fixed-scope across both: rebuild the measurement so the reports stop disagreeing, then sit on a weekly call cadence as the in-house team operates the result.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced across paid acquisition since 2016
8 to 18%
Typical attributable revenue recovered, year one
12 wk
Standard engagement length
Context
Why Perth operators come to us.
Perth's growth-focused segment is a mix of resources-adjacent B2B services, healthcare, hospitality, and DTC ecommerce that ships east. The acquisition mix leans more toward Google search and LinkedIn than the eastern states; Meta works for parts of the market and not others. The pattern we see most: lead-gen funnels that produce qualified enquiries but cannot prove which channel drove the booked job.
A two-hour time difference plus fewer in-state consultants makes the agency search frustrating. We work nationally on a weekly call cadence with a fortnightly on-site option for engagements that warrant it. Travel from Sydney is costed separately for Perth.
The fix is not more campaigns. It is a measurement layer that the in-house team can trust, and a spend allocation rule that tracks contribution margin instead of platform-reported ROAS.
Deliverables
What an engagement actually delivers.
01
Server-side measurement on your domain. Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to your CRM.
02
Lead-attribution rebuild for services and B2B funnels: form submissions, phone calls, online bookings, CRM-side conversions all unified.
03
Reporting layer in Looker Studio that ties marketing spend to actual booked revenue. Monthly reconciliation flags variance over 5 percent.
04
Funnel-leak diagnostic across the booking or quote path. Step-by-step conversion rate, drop-off, contribution-margin impact.
05
Day-to-day media management run by senior operators against the rebuilt measurement. After handover, the in-house team operates the documented playbook for the post-engagement period.
06
Quarterly working sessions covering the six pillars of the PROFIT framework.
Side by side
How this differs from a typical Perth digital marketing agency.
Most Perth agencies
- Sell hours of account management
- Report platform-attributed ROAS
- Browser-side pixels, no CAPI or partial
- Optimise for the metric that justifies the retainer
- Send monthly reports summarising activity
Profit Geeks
- Sell measurement + media + margin under one engagement
- Report contribution-margin ROAS reconciled to CRM
- Server-side measurement on your own domain
- Optimise for the dollar that lands in the bank
- Working sessions and written decisions, no decks
Who this is for
- Perth or WA operator, scaling on paid acquisition, $20K+ monthly paid acquisition spend
- Reports from Meta, Google, and the CRM that have stopped agreeing
- B2B services, ecommerce, healthcare, hospitality, or trades with paid acquisition
- Have an in-house performance person who can operate the rebuilt setup
Who it isn't
- Looking for a Perth agency to run accounts day-to-day
- Sub-$2M revenue trying to fix attribution before the offer works
- Need a fix in two weeks for a launch (this is not that kind of work)
- Believe whichever dashboard reports the highest ROAS
Proof, in numbers
Numbers from the engagements we have run with WA clients.
Aggregated and rounded across the WA-anchored engagements we have shipped. The methodology is the same we use east-coast; the implementation accounts for fewer head-office stakeholders and a smaller in-state agency layer to coordinate with.
3.1 → 7.4
Meta Event Match Quality, one documented engagement
Under 5%
Platform-vs-CRM revenue gap we will not cut over below
12 weeks
Standard PROFIT framework engagement
8-18%
Typical attributable revenue recovered, year one
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Perth · Growth consultancy →
Looking for advisory rather than paid media? Same team, different lens.
Related services
Other locations
Sydney
Melbourne
Brisbane
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
Are you based in Perth?
No. AM Marketing Group Pty Ltd (trading as Profit Geeks, ABN 37 613 053 286) operates from offices in Sydney NSW and Hamilton, Brisbane QLD. We work nationally on a weekly call cadence; on-site sessions in Perth are scheduled fortnightly when the engagement warrants it, with travel costed separately.
How does the time difference work for working sessions?
Most Perth working calls run between 11am and 2pm Perth time, which is 1pm to 4pm AEST. Documentation, written decisions, and async work happen in between. The cadence is the same as east-coast clients; the schedule is shifted.
Do you work with WA resources or mining-services businesses?
Yes, where the revenue is we work with and the paid acquisition is meaningful. Resources-adjacent B2B services have a longer sales cycle than typical lead-gen, which makes the offline-conversion-upload work even more important.
Will you work alongside our existing Perth media-buying agency?
Yes. Most clients have an existing media-buying agency or in-house team. We work alongside whoever runs the day-to-day. About a third of clients ask us to recommend a delivery agency at the end; we keep a short list we trust.
How is the engagement priced?
We don't publish a rate card. Whether it's a Tracking Audit, an Attribution Fix, or the full PROFIT framework, the engagement is fixed-scope and billed in two or three instalments, scoped to your account and your goals. You get the fixed number in a written proposal after the audit call. Travel costs for on-site sessions in Perth are itemised separately and disclosed up front.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Limited engagement intake. Perth and WA share capacity with the rest of the country.
If your WA business is running paid acquisition and the reports have stopped reconciling with the CRM, the next step is a free 30-minute profit audit on Google Meet. We will look at three of your dashboards on the call and tell you, in writing, what closing the gap would cover.