Case studies
Two engagements. Real numbers. Honest write-ups.
Both clients are anonymised at their request. Industry, location, and revenue band are accurate. Every metric is sourced from a primary system, not a platform dashboard.
Case study no. 01 · Sydney
12 weeks
From $4.8M to $9.1M without raising the ad budget.
Twelve weeks of attribution work and offer restructuring before any media spend changed. Result: a 3.1x cleaner CAC and an extra $4.3M in trailing twelve-month revenue.
+312%
Blended ROAS, week 12 vs. week 0
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Case study no. 02 · Melbourne
16 weeks
Recovering $1.42M of attribution lost to iOS.
Sixteen weeks of server-side attribution rebuild, consent infrastructure, and reporting reconciliation. Restored 71% of the match quality lost to iOS 14.5 and recovered $1.42M of provably profitable spend.
$1.42M
Recovered ad spend, year one
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Next step
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Both engagements above started the same way: a free 30-minute profit audit with written findings you keep, whether or not we ever work together.