Marketing consultant · Sydney · Profit Geeks
A Sydney marketing consultant who answers to the P&L, not the dashboard.
Andy McMaster is the marketing consultant Sydney owners call when the ad platforms report growth and the bank balance does not. The engagement is twelve weeks and finite: find the channels that make money, retire the ones that do not, and leave your team a measurement layer finance will sign off on.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$9.1M
Revenue for a Sydney home services client, up from $4.8M on the same ad budget
12 wk
Standard engagement length
8 to 18%
Typical attributable revenue recovered, year one
Local context
Why scaling profitably in Sydney is its own problem.
Sydney runs the deepest and dearest media auctions in the country. Financial services, property, professional services and a dense DTC scene all bid against each other for the same eyeballs, so headline CPMs sit well above the national average and creep every quarter. Growth here is less about finding new demand than about defending margin while you buy into demand everyone else also wants.
That pressure produces a particular kind of owner: ambitious, already at meaningful spend, and quietly unsure whether the last 20 percent of budget is buying customers or just buying noise. The dashboards say one thing, the bank balance says another, and nobody internally is paid to reconcile the two. Closing that gap is the real job of any marketing consultant Sydney businesses hire, and it is where most of our first month goes.
Our angle in Sydney is allocation discipline. We model contribution margin per channel, cut what does not clear it, and concentrate budget where the next dollar is genuinely incremental. Our Sydney home services case study shows the pattern: tracking rebuilt, the offer restructured, a channel that only looked cheap cut, and revenue taken from $4.8M to $9.1M without raising the ad budget.
Your consultant
Andy McMaster
Founder, Profit Geeks
Your consultant in Sydney is Andy McMaster.
Sydney's auctions punish allocation mistakes quickly, so a Sydney engagement with Andy starts read-only: your ad accounts, your CRM and your bank-side revenue side by side, before a single budget is touched.
- Founded Profit Geeks
- 2016
- Before that
- A decade running paid acquisition
- Paid search
- 10+ years
- Profit Geeks is a Google Partner agency
Who this is for
- Sydney business turning over $2M to $20M a year, with $20K or more a month in paid acquisition
- Paying Sydney auction prices and unsure the last fifth of the budget is buying new customers
- Meta, Google and the CRM each reporting a different revenue number
- A team, in-house or agency, ready to run the playbook once it is handed over
Who this is not for
- Under $2M in revenue and still proving the offer
- Want media run without fixing the measurement underneath it
- Want the account run for you week to week (that is our Sydney agency service)
- Need it finished in three weeks for a launch
How the work runs
Four steps. Twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only. Every channel, event and consent rule checked against what the CRM and the bank recorded. The written report says what to fix, what to leave alone, and which channels only look profitable because the reports overcount them.
02 / 04
Weeks 2 to 4
Rebuild
Server-side GTM, Meta Conversions API and Google enhanced conversions, built in staging and cut over in a quiet window, with old and new running side by side until the numbers agree.
03 / 04
Weeks 5 to 10
Reallocate
Contribution margin modelled per channel. Budget moves out of whatever does not clear margin and into the places where the next dollar is genuinely new revenue, and each move is written down with the reason.
04 / 04
Weeks 11 to 12
Handover
Your team takes over with the written playbook. A quarterly check-in for six months after close is included.
Want it run for you instead?
Prefer we keep running Google Ads, Meta and search after the twelve weeks, rather than hand the playbook to your team? That is our Sydney digital marketing agency service: the same measurement-first work, then ongoing management on a fixed fee for the agreed scope.
Sydney digital marketing agencyWorking with us in Sydney
We can be in your office on the same day.
Sydney is our head office, so on-site working sessions are part of a Sydney engagement at no extra charge. We have worked with brands in Surry Hills, North Sydney, Parramatta, Manly and the inner west. Travel further out, to the Central Coast or Wollongong, is costed separately.
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Sydney · Digital marketing agency →
Want us to run Google Ads, Meta and search for you week to week? Start here.
Related services
Other locations
Melbourne
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
- How much does a marketing consultant cost in Sydney?
- Sydney consultants charge by the hour, by the day, on a monthly retainer or as a project fee. Ours is a single fixed fee for the twelve-week engagement, quoted in a written proposal after the free 30-minute audit call and paid in instalments. The work sets the number: the size of your stack, how many ad platforms are live, the state of your CRM integration, and how many service lines and locations you run. Your ad spend and your industry do not. If your spend is too small for the fee to pay for itself, we will tell you on the call.How we price the work
- Should a Sydney business hire a marketing consultant or an agency?
- Hire the consultant when the open question is where the money should go, and the agency when you already know and need the work done every week. A quick test: if your reports and your bank account disagree about what last quarter's ads returned, settle that first, because an agency will otherwise keep spending against numbers nobody trusts. If they agree and you want the account run for you, our Sydney agency service is the better fit.
- Will you come to our office?
- Yes. Sydney is our head office, so on-site working sessions anywhere from the CBD to Parramatta are part of the engagement at no extra charge. Weekly working calls run on Google Meet in between, and most of the diagnostic happens against your live data, so nobody waits on a meeting room.
- What size of Sydney business do you work with?
- Businesses turning over $2M to $20M a year and spending $20K or more a month on paid acquisition. Below that, the engagement usually costs more than the lift is worth. Trade businesses are the exception: we work with them from $500K in revenue and about $1,500 a month in spend.How we work with trade businesses
- What do we keep when the engagement ends?
- Everything that sits on your side: the server-side tracking on your own domain, your ad accounts and CRM as rebuilt, and the written playbook, including the log of every decision from the working sessions. A quarterly check-in for six months is included after close. If you later hire in-house or change agencies, they can pick up the playbook without starting again.
Next step
Show us the Sydney numbers. We'll show you the leak.
Thirty minutes on a call. Bring your ad spend by channel and the revenue your CRM recorded for the same months, and you leave with a written list of what to fix first, whether or not we work together.