Google Ads consultancy · Agency · Management · Australia
A Google Ads consultancy that scales spend on revenue, not clicks.
Most Google Ads agencies sell account management. We rebuild the measurement layer Google Ads sits on top of: server-side enhanced conversions, offline conversion uploads from your CRM, deduplication against orders. Then we work with whoever runs the day-to-day buying to align spend to contribution margin.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced across paid acquisition since 2016
8 to 18%
Typical attributable revenue recovered, year one
12 wk
Standard engagement length
Context
Why Australian operators bring us into Google Ads work.
Most operators we meet have a Google Ads account that runs. Conversions are reported. Click costs are tracked. The dashboard looks fine. The problem surfaces when the CFO compares the Google-attributed revenue against the bank: somewhere between a 15 and 50 percent gap, depending on how long since the last audit and whether enhanced conversions are configured.
Google Ads' optimiser is genuinely good at the job it has, but it relies on the conversion signal you feed it. Conversion modelling and Smart Bidding both decay quickly when the underlying signal is missing or noisy. Most accounts are operating at a fraction of the platform's capability because the measurement layer is degraded.
We rebuild the conversion layer first (enhanced conversions, offline uploads, deduplication, consent), then sit alongside whoever runs the day-to-day account to align spend to contribution margin instead of platform-reported ROAS.
Deliverables
What we deliver on a Google Ads engagement.
01
Server-side enhanced conversions configured properly. Hashed first-party data passed via gtag and via the server-side container. No browser-only fallbacks.
02
Offline conversion uploads from your CRM into Google Ads. Booked deals, paid invoices, qualified leads, whichever conversion event matters more than the form-fill.
03
Conversion deduplication against order or lead IDs. No more double-counted purchases inflating Smart Bidding's signal.
04
Reconciliation layer in Looker Studio that ties Google-reported revenue to bank-anchored revenue. Monthly variance flagged.
05
Day-to-day Google Ads buying against the rebuilt measurement. Our senior operators run the campaigns; we won't run media we can't measure. After the engagement closes, the in-house team operates the documented playbook.
06
Documented playbook and a six-month post-engagement quarterly review at no extra cost.
Side by side
How a Google Ads consultancy differs from a Google Ads agency.
Typical Google Ads agency
- Manages your account day-to-day for a retainer
- Reports platform-attributed conversions
- Browser-only pixel, no enhanced conversions
- Optimises against ROAS reported in the platform
- Sells hours of account-manager time
Profit Geeks
- Architects the measurement; you keep account control
- Reports contribution-margin ROAS reconciled to CRM
- Server-side enhanced conversions plus offline uploads
- Optimises against the dollar that lands in the bank
- Sells fixed-scope rebuilds with a hard end-date
Who this is for
- Australian operator, scaling on paid acquisition, $20K+ monthly Google Ads spend
- Reports from Google Ads that have stopped agreeing with the CRM or the bank
- Have an in-house Google Ads operator or existing PPC agency to handle day-to-day buying
- Want enhanced conversions and offline uploads done properly, not skipped
Who it isn't
- Looking for a Google Ads agency to manage your account day-to-day
- Sub-$2M revenue trying to scale Google before the offer is proven
- Already running clean enhanced conversions plus offline uploads with reconciliation
- Need a fix in three weeks for a launch (this work runs six to ten weeks)
Proof, in numbers
Numbers from typical Google Ads engagements.
Aggregated across our last 12 Google-Ads-anchored engagements (mix of ecommerce and lead-gen). Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
Under 5%
Google-vs-CRM revenue gap we will not cut over below
+18%
Median Google Ads revenue recovery via enhanced conversions + offline
6-10 wk
Typical Google Ads measurement rebuild engagement
Fixed scope
Written proposal after the audit call, no published rate card
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Related services
Other locations
Sydney
Melbourne
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One quarterly engagement fee. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
Are you a Google Ads agency or a Google Ads consultant?
We are an Australian Google Ads consultancy that also runs the day-to-day media. The work spans three pillars under one engagement: rebuilt measurement, paid acquisition run against it (Google primarily, plus Meta and the rest where they fit), and the offer architecture underneath. Same senior operators on all three. We won't take Google buying engagements without the measurement work too, that's what makes the unit economics actually clear margin.
Do you do Google Ads management or campaign building?
Limited campaign building inside the engagement when the existing account structure does not support the measurement we are putting in. Day-to-day campaign management is left to the in-house operator or the existing buying agency. We sit on a weekly call cadence with whoever it is.
How long does a Google Ads measurement rebuild take?
Six to ten weeks. Week one is diagnostic, weeks two to four are the staging build (enhanced conversions, offline uploads, deduplication), week five is cutover with old and new running side-by-side, weeks six to ten are stabilisation and the reporting handover.
What is the difference between standard conversion tracking and enhanced conversions?
Standard conversion tracking sends an anonymous event when the conversion fires. Enhanced conversions also sends hashed first-party data (email, phone) which Google uses to attribute conversions that standard tracking misses (typically 5 to 20 percent more attributed conversions). Almost no account we audit has enhanced conversions configured properly server-side.
What if our CRM is not connected to Google Ads at all?
That is the single highest-leverage move we make on most engagements. Connecting the CRM means Google Ads can optimise against booked deals or paid invoices, not just form submissions. The typical revenue recovery from offline conversion uploads alone is 8 to 15 percent.
How is the engagement priced?
We don't publish a rate card. Standalone Google Ads measurement work sits inside an Attribution Fix engagement (which also covers Meta and the CRM); the full PROFIT framework engagement is the larger shape on top of that. Both are fixed-scope, not retainer. We scope it to your account and your goals on the call, then send a written proposal with the actual fixed number afterwards.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the audit call.
Next step
Two new clients per quarter across all engagements.
If your Google Ads account reports clean and the CFO does not believe it, the next step is a free 30-minute profit audit. Bring a Google Ads dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.