Google Ads agency · PPC management · Australia
A Google Ads agency that scales spend on revenue, not clicks.
Most Google Ads agencies manage the account on top of conversion tracking nobody has checked. We rebuild the measurement layer first: server-side enhanced conversions, offline conversion uploads from your CRM, deduplication against orders. Then our senior operators manage the campaigns against contribution margin, week to week.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced across paid acquisition since 2016
8 to 18%
Typical attributable revenue recovered, year one
Weekly
Account decisions, with the reasoning written down
Context
Why Australian operators bring us into Google Ads work.
Most operators we meet have a Google Ads account that runs. Conversions are reported. Click costs are tracked. The dashboard looks fine. The problem surfaces when the CFO compares the Google-attributed revenue against the bank: somewhere between a 15 and 50 percent gap, depending on how long since the last audit and whether enhanced conversions are configured.
Google Ads' optimiser is genuinely good at the job it has, but it relies on the conversion signal you feed it. Conversion modelling and Smart Bidding both decay quickly when the underlying signal is missing or noisy. Most accounts are operating at a fraction of the platform's capability because the measurement layer is degraded.
We rebuild the conversion layer first (enhanced conversions, offline uploads, deduplication, consent), then manage the account against contribution margin instead of platform-reported ROAS. If you have an in-house operator who wants to keep the keys, we can work alongside them instead.
Deliverables
What we deliver on a Google Ads engagement.
01
Server-side enhanced conversions configured properly. Hashed first-party data passed via gtag and via the server-side container. No browser-only fallbacks.
02
Offline conversion uploads from your CRM into Google Ads. Booked deals, paid invoices, qualified leads, whichever conversion event matters more than the form-fill.
03
Conversion deduplication against order or lead IDs. No more double-counted purchases inflating Smart Bidding's signal.
04
Reconciliation layer in Looker Studio that ties Google-reported revenue to bank-anchored revenue. Monthly variance flagged.
05
Ongoing Google Ads management against the rebuilt measurement: Search, Performance Max and Shopping campaigns, with bids, budgets, search terms, Quality Score and landing pages reviewed weekly against contribution margin. We won't run media we can't measure.
06
A written playbook and decision log, yours to keep if you ever take the account in-house.
Services
PPC management: what we run, for whom, and where.
PPC management, SEM and Google Ads management are the same job here. PPC is pay per click: you pay when someone clicks your ad. SEM, search engine marketing, usually means the same paid search work. Whatever it is called, our senior operators run the whole account week to week, on measurement we rebuild first.
Search campaigns
The core of PPC management: keywords, match types, negative keywords, ads, bids and budgets, reviewed weekly against what each search is worth to you.
Performance Max
Judged on contribution margin rather than the ROAS Google reports, with the conversion values it learns from checked first.
More on Performance MaxGoogle Shopping
Shopping campaigns for ecommerce, judged on margin by product rather than one blended return.
More on Google ShoppingConversion tracking and enhanced conversions
Enhanced conversions and offline uploads from your CRM, so bidding learns from sales rather than form fills.
More on Conversion tracking and enhanced conversionsTarget CPA and Target ROAS bidding
Bid targets set from your break-even numbers, not from the figure the platform suggests.
More on Target CPA and Target ROAS biddingLanding page design
Pages that say what the ad promised and work on a phone, tested against margin rather than click-through.
More on Landing page designGoogle Ads for tradies
Campaigns by trade and suburb, measured on booked jobs from your job management software.
More on Google Ads for tradiesGoogle Ads for dentists
Campaigns by treatment, measured on kept appointments and written within Ahpra's advertising rules.
More on Google Ads for dentistsGoogle Ads for law firms
Campaigns by practice area, measured on consultations and matters opened rather than enquiries.
More on Google Ads for law firmsGoogle Ads in Sydney
Google Ads management for Sydney businesses, run from our Sydney HQ.
More on Google Ads in SydneyGoogle Ads in Melbourne
Google Ads management for Melbourne businesses, run by the same senior team.
More on Google Ads in MelbourneGoogle Ads in Brisbane
Google Ads management for Brisbane and South-East Queensland, from our Hamilton office.
More on Google Ads in Brisbane
Day-to-day content production, such as organic social posts, stays with your team or a specialist we recommend.
Side by side
How we differ from a typical Google Ads agency.
Typical Google Ads agency
- Optimises against platform-reported conversions
- Browser-only tag, no enhanced conversions
- Counts form fills as the result
- Sells hours of account-manager time
- Monthly report, quiet account
Profit Geeks
- Optimises against contribution margin reconciled to the CRM
- Server-side enhanced conversions plus offline uploads
- Counts booked deals and paid invoices
- Senior operators in the account, not an account manager
- Weekly decisions, with the reasoning written down
Who this is for
- Australian operator, scaling on paid acquisition, $20K+ monthly Google Ads spend
- Reports from Google Ads that have stopped agreeing with the CRM or the bank
- Want the account managed by the people who rebuild the tracking
- Want enhanced conversions and offline uploads done properly, not skipped
Who it isn't
- Want media run without letting us rebuild the measurement underneath it
- Sub-$2M revenue trying to scale Google before the offer is proven
- Looking for the cheapest cost per click regardless of what those clicks are worth
- Need a fix in three weeks for a launch (this work runs six to ten weeks)
Proof, in numbers
Numbers from typical Google Ads engagements.
Aggregated across our last 12 Google-Ads-anchored engagements (mix of ecommerce and lead-gen). Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
Under 5%
Google-vs-CRM revenue gap we will not cut over below
+18%
Median Google Ads revenue recovery via enhanced conversions + offline
6-10 wk
Typical Google Ads measurement rebuild engagement
Fixed fee
For the agreed scope, never a percentage of spend
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Related services
Other locations
Sydney
Melbourne
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
A fixed fee for the measurement rebuild, then a fixed fee for ongoing management, both quoted in writing after the call. No per-channel markup and no percentage of your ad spend. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working.
Frequently asked
What operators ask before booking the call.
Are you a Google Ads agency or a Google Ads consultant?
Both. We are a Google Ads agency in the sense most people mean: our senior operators manage the account day to day. We work like consultants on the parts most agencies skip: the conversion tracking underneath, the CRM connection, and the margin each click has to clear. We won't take on Google Ads management without the measurement work too, because that is what makes the unit economics actually clear margin.
Work with a Google Ads consultantWhat is PPC management?
PPC management is the week-to-week running of a pay-per-click account: choosing which searches to bid on, writing the ads, setting bids and budgets, cutting search terms that waste money, and fixing the pages people land on. A PPC agency, an SEM agency and a Google Ads agency do the same job under different names. We run it on measurement we rebuild first, so the bids follow booked sales rather than clicks.
Is $10 a day enough for Google Ads?
Usually not, if you want Google's automated bidding to work. $10 a day is about $300 a month. At a $5 click and a 5 percent conversion rate, which are example figures rather than benchmarks, that buys about 60 clicks and 3 conversions a month, far short of the roughly 30 conversions in 30 days Google suggests for Target CPA bidding. It can still test one tightly targeted local search campaign. Run the same sum with your own cost per click and conversion rate before you set a budget.
What Google Ads costs in AustraliaHow do I know if my Google Ads account is set up properly?
Check the measurement before the campaigns. Are the conversion actions counting real enquiries or sales, once each? Are enhanced conversions and offline uploads from your CRM in place? Do the search terms you pay for match what you sell? Is the spend going to campaigns that clear your break-even cost per acquisition? If any answer is no or not sure, fix that first. The checklist covers structure, bidding and the rest.
The Google Ads audit checklistDo you also run Facebook and Instagram ads?
Yes. Meta ads run on the same rebuilt measurement, and managing Google and Meta together means one team decides which channel the next dollar should go to, rather than two agencies each claiming the same sale.
Facebook and Instagram adsDo you do Google Ads management or campaign building?
Both. We build or restructure campaigns where the existing account cannot support the measurement, then manage them week to week: Search, Performance Max and Shopping, bids, budgets, search terms and landing pages. If you have an in-house operator who wants to keep the account, we can work alongside them on a weekly call instead.
How long does a Google Ads measurement rebuild take?
Six to ten weeks. Week one is diagnostic, weeks two to four are the staging build (enhanced conversions, offline uploads, deduplication), week five is cutover with old and new running side-by-side, weeks six to ten are stabilisation and reporting sign-off.
What is the difference between standard conversion tracking and enhanced conversions?
Standard conversion tracking sends an anonymous event when the conversion fires. Enhanced conversions also sends hashed first-party data (email, phone) which Google uses to attribute conversions that standard tracking misses (typically 5 to 20 percent more attributed conversions). Almost no account we audit has enhanced conversions configured properly server-side.
What if our CRM is not connected to Google Ads at all?
That is the single highest-leverage move we make on most engagements. Connecting the CRM means Google Ads can optimise against booked deals or paid invoices, not just form submissions. The typical revenue recovery from offline conversion uploads alone is 8 to 15 percent.
How much should I pay someone to manage my Google Ads?
In Australia, Google Ads management is usually priced at 10 to 20 percent of ad spend, falling as spend rises, or as a flat monthly retainer, commonly $1,500 to $3,000 for small accounts and $3,000 to $8,000 for mid-sized ones. Ours is a fixed fee for the agreed scope, never a percentage of your spend: the measurement rebuild first, then ongoing management, both quoted in one written proposal after the audit call. If your spend is too small for our fee to pay for itself, we will say so on the call.
How much a Google Ads agency costs in AustraliaWhat happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Two new clients per quarter across all engagements.
If your Google Ads account reports clean and the CFO does not believe it, the next step is a free 30-minute profit audit. Bring a Google Ads dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.