Digital marketing agency · Melbourne, growth-focused operators
A Melbourne digital marketing agency that fixes the measurement before the spend.
Most Melbourne agencies sell media buying. We rebuild attribution first, then work the spend allocation second. The output is paid acquisition that reconciles to your CRM, plus a CFO-defensible reporting layer the in-house team operates after the engagement ends.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$1.42M
Recovered for one Melbourne DTC client, year one
3.1 → 7.4
Meta Event Match Quality, one documented engagement
16 wk
Sample Melbourne engagement length
Context
Why Melbourne operators come to us.
Melbourne's growth-focused segment is heavy on DTC ecommerce, hospitality groups, and B2B services. The DTC operators we meet have all been through the same arc: built on Meta in 2018-2020, hammered by iOS 14.5 in 2021, never quite recovered. Reports look fine in isolation, off by 20 to 40 percent when cross-checked against the bank.
Hospitality and B2B services have a different problem. The acquisition channel works (Google search and referral), but the funnel after the click is leaky. Form submissions go nowhere fast, and the CRM does not pass conversion data back to the ad platforms.
In both cases, the fix starts with measurement. Once attribution is honest, spend allocation is a maths problem.
Deliverables
What an engagement actually delivers.
01
Server-side measurement rebuild on your domain. Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to your CRM.
02
Reporting layer in Looker Studio that ties platform-reported revenue to bank-anchored revenue. Daily reconciliation flags variance over 5 percent.
03
Funnel-leak diagnostic across the entire purchase or signup path so the next round of optimisation lands where revenue is actually leaking.
04
Day-to-day Meta buying against the rebuilt measurement. Our team runs the spend; the in-house team learns the playbook over the engagement and operates it after handover.
05
Quarterly working sessions covering the six pillars of the PROFIT framework.
06
Documented operating procedures and a six-month post-engagement quarterly review at no extra cost.
Side by side
How we differ from a typical Melbourne digital marketing agency.
Most Melbourne agencies
- Sell hours of account management
- Report platform-attributed ROAS only
- Browser-side pixels, no CAPI or partial
- Optimise the metric that justifies the retainer
- Send monthly decks summarising the dashboard
Profit Geeks
- Sell measurement + media + margin under one engagement
- Report contribution-margin ROAS reconciled to the CRM
- Server-side measurement on your own domain
- Optimise for the dollar that lands in the bank
- Senior operators rebuild, run the media, and hand over the playbook
Who this is for
- Melbourne or VIC operator, scaling on paid acquisition, $20K+ monthly ad spend
- Reports from Meta, Google, and the CRM that have stopped agreeing
- DTC ecommerce, hospitality, B2B services, lead-gen with paid acquisition
- Have an in-house performance person who can operate the rebuilt setup
Who it isn't
- Want a $5K/month rolling-scope retainer with no defined end-date
- Need a fix in two weeks for a launch (this is not that kind of work)
- Sub-$2M revenue trying to fix attribution before the offer works
- Believe whichever dashboard reports the highest ROAS
Proof, in numbers
Numbers from typical Melbourne engagements.
Aggregated and rounded across our last six Melbourne-anchored engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
4.1 → 7.9
Median EMQ before vs after the rebuild
11%
Median attributable revenue recovery in year one
Under 5%
Meta-vs-CRM gap we will not cut over below
12-16 wk
Typical Melbourne engagement length
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Melbourne · Growth consultancy →
Looking for advisory rather than paid media? Same team, different lens.
Related services
Other locations
Sydney
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
Are you a Melbourne digital marketing agency?
Sydney HQ with a Brisbane office in Hamilton; Melbourne engagements run on fortnightly on-site working sessions (CBD, Richmond, or Cremorne) with travel from Sydney included. The shape of the engagement is one team, three pillars: rebuilt measurement, day-to-day media run against it, and offer architecture that lifts margin per customer. Same senior operators do all three.
Do you take retainer-style engagements?
No. Fixed-scope, defined start and end. Most Melbourne clients run an Attribution Fix (six to ten weeks) or the full PROFIT framework (twelve weeks). After the engagement we run a quarterly check-in for six months at no extra cost, then the in-house team operates the system without us.
How is pricing structured?
We don't publish a rate card. The engagement is fixed-scope, sized to your account: a Tracking Audit, an Attribution Fix, or the full PROFIT framework, depending on what the diagnostic finds. You get the actual fixed number for your scope in a written proposal after the audit call, set against your goals rather than a generic tier.
Will you work alongside our existing Melbourne media-buying agency?
Yes. Most clients have an existing Meta or Google buying agency. We work alongside them. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let the client decide.
What size business do you actually take?
Annual revenue between $2M and $20M, currently spending at least $20K per month on paid acquisition. Below that the engagement is too expensive for the lift; above that you typically need a different shape of help than we sell.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Two new clients per quarter. We talk to operators, not buyers.
If you're a Melbourne operator with reports that have stopped reconciling, the next step is a free 30-minute profit audit. We will look at three of your dashboards on the call and tell you, in writing, what the rebuild would cover.