Digital marketing agency · Melbourne · $2M to $20M operators
A Melbourne digital marketing agency that fixes the measurement before the spend.
Most Melbourne agencies sell media buying. We rebuild attribution first, then work the spend allocation second. The output is paid acquisition that reconciles to your CRM, plus a CFO-defensible reporting layer the in-house team operates after the engagement ends.
1 of 2 Q2 2026 spot remaining
$1.42M
Recovered for one Melbourne DTC client, year one
+71%
Median Meta Event Match Quality lift across engagements
16 wk
Sample Melbourne engagement length
Context
Why Melbourne operators come to us.
Melbourne's $2M to $20M segment is heavy on DTC ecommerce, hospitality groups, and B2B services. The DTC operators we meet have all been through the same arc: built on Meta in 2018-2020, hammered by iOS 14.5 in 2021, never quite recovered. Reports look fine in isolation, off by 20 to 40 percent when cross-checked against the bank.
Hospitality and B2B services have a different problem. The acquisition channel works (Google search and referral), but the funnel after the click is leaky. Form submissions go nowhere fast, and the CRM does not pass conversion data back to the ad platforms.
In both cases, the fix starts with measurement. Once attribution is honest, spend allocation is a maths problem.
Deliverables
What an engagement actually delivers.
01
Server-side measurement rebuild on your domain. Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to your CRM.
02
Reporting layer in Looker Studio that ties platform-reported revenue to bank-anchored revenue. Daily reconciliation flags variance over 5 percent.
03
Funnel-leak diagnostic across the entire purchase or signup path so the next round of optimisation lands where revenue is actually leaking.
04
Media-buying playbook for the in-house team or your existing Melbourne agency. We architect; they execute.
05
Quarterly working sessions covering the six pillars of the PROFIT framework.
06
Documented operating procedures and a six-month post-engagement quarterly review at no extra cost.
Side by side
How we differ from a typical Melbourne digital marketing agency.
Most Melbourne agencies
- Sell hours of account management
- Report platform-attributed ROAS only
- Browser-side pixels, no CAPI or partial
- Optimise the metric that justifies the retainer
- Send monthly decks summarising the dashboard
Profit Geeks
- Sell fixed-scope rebuilds and frameworks
- Report contribution-margin ROAS reconciled to the CRM
- Server-side measurement on your own domain
- Optimise for the dollar that lands in the bank
- Working sessions, written decisions, no decks
Who this is for
- Melbourne or VIC operator, $2M to $20M annual revenue, $40K+ monthly ad spend
- Reports from Meta, Google, and the CRM that have stopped agreeing
- DTC ecommerce, hospitality, B2B services, lead-gen with paid acquisition
- Have an in-house performance person who can operate the rebuilt setup
Who it isn't
- Looking for a Melbourne agency to run accounts day-to-day
- Need a fix in two weeks for a launch (this is not that kind of work)
- Sub-$2M revenue trying to fix attribution before the offer works
- Believe whichever dashboard reports the highest ROAS
Proof, in numbers
Numbers from typical Melbourne engagements.
Aggregated and rounded across our last six Melbourne-anchored engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
4.1 → 7.9
Median EMQ before vs after the rebuild
11%
Median attributable revenue recovery in year one
Under 5%
Meta-vs-CRM gap we will not cut over below
12-16 wk
Typical Melbourne engagement length
Frequently asked
What operators ask before booking the call.
Are you a Melbourne digital marketing agency?
We are AM Marketing Group Pty Ltd, trading as Profit Geeks, ABN 37 613 053 286, based in Sydney NSW. The work is consulting-shaped rather than agency-shaped: we architect the measurement and the strategy, your in-house team or existing Melbourne agency executes the day-to-day media buying. Most Melbourne engagements include fortnightly on-site working sessions in CBD, Richmond, or Cremorne with travel from Sydney included.
Do you take retainer-style engagements?
No. Fixed-scope, defined start and end. Most Melbourne clients run an Attribution Fix (six to ten weeks) or the full PROFIT framework (twelve weeks). After the engagement we run a quarterly check-in for six months at no extra cost, then the in-house team operates the system without us.
How is pricing structured?
Tracking Audit is $6,800 AUD. Attribution Fix runs from $28K AUD. PROFIT framework runs from $58K AUD. We send a written proposal with the actual fixed number for your scope after the strategy session.
Will you work alongside our existing Melbourne media-buying agency?
Yes. Most clients have an existing Meta or Google buying agency. We work alongside them. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let the client decide.
What size business do you actually take?
Annual revenue between $2M and $20M, currently spending at least $20K per month on paid acquisition. Below that the engagement is too expensive for the lift; above that you typically need a different shape of help than we sell.
Next step
Two new clients per quarter. We talk to operators, not buyers.
If you're a Melbourne operator with reports that have stopped reconciling, the next step is a 30-minute strategy session. We will look at three of your dashboards on the call and tell you, in writing, what the rebuild would cover.