Digital marketing agency · Melbourne · Google Ads, Meta, SEO
A Melbourne digital marketing agency that fixes the measurement before the spend.
Most Melbourne agencies sell media buying. We rebuild attribution first, then run the spend against it: Google Ads, Meta and search, managed week to week by the senior operators who fixed the numbers. The output is paid acquisition that reconciles to your CRM, and a reporting layer finance can defend.
30 minutes with Andy McMaster, founder. No pitch, and the written fix list is yours.
- Recovered for one Melbourne DTC client, year one
- $1.42M
- Meta Event Match Quality, one documented engagement
- 3.1 → 7.4
- Account decisions, with the reasoning written down
- Weekly
Context
Why Melbourne operators come to us.
Melbourne's growth-focused segment is heavy on DTC ecommerce, hospitality groups, and B2B services. The DTC operators we meet have all been through the same arc: built on Meta in 2018-2020, hammered by iOS 14.5 in 2021, never quite recovered. Reports look fine in isolation, off by 20 to 40 percent when cross-checked against the bank.
Hospitality and B2B services have a different problem. The acquisition channel works (Google search and referral), but the funnel after the click is leaky. Form submissions go nowhere fast, and the CRM does not pass conversion data back to the ad platforms.
In both cases, the fix starts with measurement. Once attribution is honest, spend allocation is a maths problem.
Deliverables
What an engagement actually delivers.
01
Server-side measurement rebuild on your domain. Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to your CRM.
02
Reporting layer in Looker Studio that ties platform-reported revenue to bank-anchored revenue. Daily reconciliation flags variance over 5 percent.
03
Funnel-leak diagnostic across the entire purchase or signup path so the next round of optimisation lands where revenue is actually leaking.
04
Ongoing management of Google Ads and Meta (Facebook and Instagram) against the rebuilt measurement, with budget, bids and creative decided weekly and the reasoning written down.
05
Quarterly working sessions covering the six pillars of the PROFIT framework.
06
SEO and answer engine optimisation on the same account, scored on qualified enquiries and revenue rather than rankings.
Services
The digital marketing services we run for Melbourne businesses.
One senior team out of Sydney, on site in Melbourne every fortnight, across the channels that carry most of the spend.
Google Ads
Search, Performance Max and Shopping, with enhanced conversions and offline conversion uploads from your CRM.
More on Google AdsMeta ads
Facebook and Instagram, run on server-side Conversions API data, with creative tested and budget moved on contribution margin.
More on Meta adsSEO
Technical foundations, site structure and content for the searches your buyers actually use, measured on enquiries and revenue.
Answer engine optimisation
Structured data and source content that ChatGPT, Perplexity, Gemini and Google's AI Overviews can cite when someone asks who to hire.
Conversion rate optimisation
Landing pages and the checkout or booking path, tested against margin rather than click-through.
More on Conversion rate optimisationTracking and attribution
Server-side GTM, Meta CAPI, GA4 and CRM reconciliation, so every report agrees with the bank.
More on Tracking and attribution
Day-to-day content production, such as organic social posts, stays with your team or a specialist we recommend.
Side by side
How we differ from a typical Melbourne digital marketing agency.
Most Melbourne agencies
- Sell hours of account management
- Report platform-attributed ROAS only
- Browser-side pixels, no CAPI or partial
- Optimise the metric that justifies the retainer
- Send monthly decks summarising the dashboard
Profit Geeks
- Measurement, media and search run by one senior team
- Report contribution-margin ROAS reconciled to the CRM
- Server-side measurement on your own domain
- Optimise for the dollar that lands in the bank
- Weekly decisions, with the reasoning written down
Who this is for
- Melbourne or VIC operator, scaling on paid acquisition, $20K+ monthly ad spend
- Reports from Meta, Google, and the CRM that have stopped agreeing
- DTC ecommerce, hospitality, B2B services, lead-gen with paid acquisition
- Want senior operators running the account, not a junior behind an account manager
Who it isn't
- Want media run without letting us rebuild the measurement underneath it
- Need a fix in two weeks for a launch (this is not that kind of work)
- Sub-$2M revenue trying to fix attribution before the offer works
- Believe whichever dashboard reports the highest ROAS
Proof, in numbers
Numbers from typical Melbourne engagements.
Aggregated and rounded across our last six Melbourne-anchored engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
4.1 → 7.9
Median EMQ before vs after the rebuild
11%
Median attributable revenue recovery in year one
Under 5%
Meta-vs-CRM gap we will not cut over below
12-16 wk
Typical Melbourne measurement rebuild
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Melbourne · Marketing consultant →
Want a senior plan and advice rather than us running the account? Same team, consulting engagement.
Related services
Other locations
Sydney
Brisbane
Perth
Adelaide
National
In their words
What owners say once the numbers add up.
Sales +140%, past $25M
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. …”
−$1K/week → $10K+/day
“We were quietly bleeding about a thousand dollars a week and had no idea why. …”
2 → 15+ jobs/week, $10M+ turnover
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. …”
$1.42M ad spend recovered, year one
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” …”
+312% blended ROAS ($4.8M → $9.1M)
“We didn’t spend a dollar more on ads. …”
Reasonable questions
What you're probably thinking.
01We've been burned by an agency before.
02How do I know it'll actually work for my business?
03What if there's nothing worth fixing?
04What does it cost, and what am I signing up for?
Frequently asked
What operators ask before booking the call.
Are you a Melbourne digital marketing agency?
Sydney HQ with a Brisbane office in Hamilton; Melbourne engagements run on fortnightly on-site working sessions (CBD, Richmond, or Cremorne) with travel from Sydney included. The shape of the engagement is one team, three pillars: rebuilt measurement, day-to-day media run against it, and offer architecture that lifts margin per customer. Same senior operators do all three.
Do you manage Google Ads and Meta on an ongoing basis?
Yes. Once the measurement is rebuilt, or straight away if it is already sound, the same senior operators run your Google Ads and Meta accounts week to week, with on-site sessions in Melbourne every fortnight. Budget, bids and creative are decided against contribution margin, and the reasoning behind each decision is written down. If your team later wants to take the account in-house, the playbook is yours.
How much should a Melbourne business pay for digital marketing?
Agency management fees in Australia usually take one of two shapes: 10 to 20 percent of ad spend, falling as spend rises, or a flat monthly retainer, commonly $1,500 to $3,000 for small accounts and $3,000 to $8,000 for mid-sized ones. Ours is a fixed fee for the agreed scope, never a percentage of your spend, quoted in a written proposal after the free audit call. If your spend is too small for our fee to pay for itself, we will say so on the call.
How much a Google Ads agency costs in AustraliaWill you work alongside our existing Melbourne media-buying agency?
Yes. Some clients keep their current agency on part of the work while we rebuild the measurement and take over the paid media. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let you decide.
Do you do SEO?
Yes. SEO and answer engine optimisation run on the same accounts as the paid media: technical foundations, site structure, and content for the searches Melbourne buyers actually use. They are scored on qualified enquiries and revenue, not keyword rankings.
What size business do you actually take?
Annual revenue between $2M and $20M, currently spending at least $20K per month on paid acquisition. Below that the engagement is too expensive for the lift; above that you typically need a different shape of help than we sell.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call with Andy
Andy looks at your real numbers with you: spend, revenue and the attribution gap. He tells you on the call whether the rebuild is worth doing and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Two new clients per quarter. We talk to operators, not buyers.
If you're a Melbourne operator with reports that have stopped reconciling, the next step is a free 30-minute profit audit. We will look at three of your dashboards on the call and tell you, in writing, what the rebuild and the ongoing management would cover.