Facebook Ads agency · Brisbane · DTC and B2B
A Brisbane Facebook Ads agency that fixes the tracking before it spends a dollar more.
Brisbane and the wider South East Queensland market reward operators who can scale efficiently, and that efficiency dies the moment the numbers stop being true. The Meta-attributed ROAS most accounts run on overstates real revenue by 14 to 38 percent. We rebuild Meta CAPI, deduplicate against your CRM, and only then is more spend a good idea.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
Hamilton
Local Brisbane office, on the ground in SEQ
+71%
Median Meta Event Match Quality lift
16 wk
Sample engagement length
Context
Why Brisbane brands come to us for Facebook Ads work.
Brisbane's growth has pulled a wave of fast-scaling DTC and services businesses onto Meta, and most of them are running leaner teams than their Sydney and Melbourne counterparts. That leanness is an advantage right up until the measurement breaks, because there is rarely an in-house specialist to notice the dashboard drifting away from the bank.
Trades, home services, and high-consideration B2B across South East Queensland have a different problem. The Meta click generates a lead, but the lead's journey through the CRM to a closed job never makes it back to Meta, so the optimiser keeps chasing cheap clicks instead of profitable customers.
For both, the fix starts with Meta CAPI configured properly on your own domain, not a new round of creative. Without reliable signal, more Brisbane spend just buys more noise.
Deliverables
What we actually deliver on Facebook Ads engagements.
01
Server-side Meta CAPI on your domain with hashed email, phone, FBP, FBC, IP, and order ID on every event. Event Match Quality lifted from the typical 3-5 into the 7.0 to 8.5 band over six to eight weeks.
02
Browser pixel and CAPI deduplication via stable event IDs, so purchases stop being double-counted and your reported ROAS stops lying upward.
03
Offline conversion uploads from your CRM (Klaviyo, Shopify, HubSpot, Salesforce, ServiceM8, Pipedrive) so closed jobs and post-call revenue train Meta's optimiser, not just the initial form fill.
04
Consent banner reconfigured against AU and EU norms so server-side calls are correctly classified under marketing consent.
05
Reconciliation layer in Looker Studio: Meta-reported revenue against CRM and bank-anchored revenue, monitored monthly. The gap is what tells us the rebuild is holding.
Side by side
How this differs from a typical Brisbane Facebook Ads agency.
Typical FB Ads agency
- Optimises against platform ROAS
- Reports straight from Meta Business Suite
- Browser-side pixel, no CAPI or partial CAPI
- Creative-first, measurement-second
- Open-ended retainer, no exit
Profit Geeks
- Optimises against contribution-margin ROAS
- Reports reconciled to CRM and bank-anchored revenue
- Server-side CAPI on your domain, fully deduplicated
- Measurement-first; creative work happens on reliable signal
- Fixed-scope rebuild that ends in a documented handover
Who this is for
- Brisbane or SEQ operator running Meta Ads at $20K+ monthly spend
- Meta-attributed ROAS that has stopped matching the CRM or the bank
- DTC ecommerce, home services, trades at scale, or B2B on paid acquisition
- Have someone in-house, or a media buyer, to operate the rebuilt setup
Who it isn't
- Looking for a Brisbane agency purely to run Meta accounts day-to-day
- Sub-$2M revenue trying to scale Meta before the offer is proven
- Need a creative refresh rather than a measurement rebuild
- Already running clean server-side Meta CAPI with EMQ above 7.0
Proof, in numbers
Numbers from typical Brisbane Meta engagements.
Aggregated and rounded across our recent Queensland Meta-heavy engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges, not a guarantee.
4.1 → 7.9
Median EMQ before vs after the rebuild
8 to 18%
Typical attributable revenue recovered, year one
Under 5%
Meta-vs-CRM gap we will not cut over below
6-8 weeks
Typical time from kickoff to live server-side CAPI
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the strategy session is the right starting point , we'll tell you on the call.
Same city, different lens
Brisbane · Growth consultancy →
Looking for advisory rather than paid media? Same team, different lens.
Related services
Other locations
Sydney
Melbourne
Perth
Adelaide
National
Frequently asked
What operators ask before booking the call.
Do you run day-to-day Facebook Ads buying for Brisbane clients?
Yes, inside engagements where we also own the measurement underneath. The same senior operators who rebuild Meta CAPI run the day-to-day Meta buying against it. We refuse to run media on broken data, and we refuse to hand the buying to an agency that can't see contribution margin. After the engagement closes, your in-house team operates the documented playbook.
What does a Meta CAPI rebuild typically recover?
Eight to 18 percent of attributable revenue in year one for most operators we work with. The recovery comes from server-side bypass of ad-blockers and ITP, the EMQ lift on Meta's side, and offline conversion uploads from the CRM.
Are you based in Brisbane?
Yes. We run a Brisbane office in Hamilton alongside our Sydney HQ, so on-site working sessions across the Brisbane CBD, Fortitude Valley, and the wider South East Queensland corridor are easy to schedule. Most of the diagnostic work happens remotely against your live data.
How long does a Meta CAPI rebuild take?
Six to ten weeks from kickoff to live. Week one is diagnostic, weeks two to four are the staging build, week five is the cutover with old and new running in parallel, and weeks six to ten are stabilisation and the reporting handover.
How much does it cost?
Standalone Attribution Fix engagements that include Meta CAPI run from $28K AUD. The full PROFIT framework engagement, which adds the other five pillars on top of the Meta work, runs from $58K AUD. We send a written proposal with the fixed number after the strategy session.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute strategy call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.
Next step
Limited engagement intake. We talk to operators, not buyers.
If you're a Brisbane operator running Meta Ads at meaningful spend and the reports have stopped reconciling, the next step is a 30-minute strategy session. Bring a Meta dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.