Facebook Ads agency · Brisbane · DTC and B2B
A Brisbane Facebook Ads agency that fixes the tracking before it spends a dollar more.
Brisbane and the wider South East Queensland market reward operators who can scale efficiently, and that efficiency dies the moment the numbers stop being true. The Meta-attributed ROAS most accounts run on overstates real revenue by 14 to 38 percent. We rebuild Meta CAPI, deduplicate against your CRM, and only then is more spend a good idea.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
Hamilton
Local Brisbane office, on the ground in SEQ
+71%
Median Meta Event Match Quality lift
16 wk
Sample engagement length
Context
Why Brisbane brands come to us for Facebook Ads work.
Brisbane's growth has pulled a wave of fast-scaling DTC and services businesses onto Meta, and most of them are running leaner teams than their Sydney and Melbourne counterparts. That leanness is an advantage right up until the measurement breaks, because there is rarely an in-house specialist to notice the dashboard drifting away from the bank.
Trades, home services, and high-consideration B2B across South East Queensland have a different problem. The Meta click generates a lead, but the lead's journey through the CRM to a closed job never makes it back to Meta, so the optimiser keeps chasing cheap clicks instead of profitable customers.
For both, the fix starts with Meta CAPI configured properly on your own domain, not a new round of creative. Without reliable signal, more Brisbane spend just buys more noise.
Deliverables
What we actually deliver on Facebook Ads engagements.
01
Server-side Meta CAPI on your domain with hashed email, phone, FBP, FBC, IP, and order ID on every event. Event Match Quality lifted from the typical 3-5 into the 7.0 to 8.5 band over six to eight weeks.
02
Browser pixel and CAPI deduplication via stable event IDs, so purchases stop being double-counted and your reported ROAS stops lying upward.
03
Offline conversion uploads from your CRM (Klaviyo, Shopify, HubSpot, Salesforce, ServiceM8, Pipedrive) so closed jobs and post-call revenue train Meta's optimiser, not just the initial form fill.
04
Consent banner reconfigured against AU and EU norms so server-side calls are correctly classified under marketing consent.
05
Reconciliation layer in Looker Studio: Meta-reported revenue against CRM and bank-anchored revenue, monitored monthly. The gap is what tells us the rebuild is holding.
Side by side
How this differs from a typical Brisbane Facebook Ads agency.
Typical FB Ads agency
- Optimises against platform ROAS
- Reports straight from Meta Business Suite
- Browser-side pixel, no CAPI or partial CAPI
- Creative-first, measurement-second
- Open-ended retainer, no exit
Profit Geeks
- Optimises against contribution-margin ROAS
- Reports reconciled to CRM and bank-anchored revenue
- Server-side CAPI on your domain, fully deduplicated
- Measurement-first; creative work happens on reliable signal
- Fixed-scope rebuild that ends in a documented handover
Who this is for
- Brisbane or SEQ operator running Meta Ads at $20K+ monthly spend
- Meta-attributed ROAS that has stopped matching the CRM or the bank
- DTC ecommerce, home services, trades at scale, or B2B on paid acquisition
- Have someone in-house, or a media buyer, to operate the rebuilt setup
Who it isn't
- Looking for a Brisbane agency purely to run Meta accounts day-to-day
- Sub-$2M revenue trying to scale Meta before the offer is proven
- Need a creative refresh rather than a measurement rebuild
- Already running clean server-side Meta CAPI with EMQ above 7.0
Proof, in numbers
Numbers from typical Brisbane Meta engagements.
Aggregated and rounded across our recent Queensland Meta-heavy engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges, not a guarantee.
4.1 → 7.9
Median EMQ before vs after the rebuild
8 to 18%
Typical attributable revenue recovered, year one
Under 5%
Meta-vs-CRM gap we will not cut over below
6-8 weeks
Typical time from kickoff to live server-side CAPI
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the strategy session is the right starting point , we'll tell you on the call.
Same city, different lens
Brisbane · Growth consultancy →
Looking for advisory rather than paid media? Same team, different lens.
Related services
Other locations
Sydney
Melbourne
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One quarterly engagement fee. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
Do you run day-to-day Facebook Ads buying for Brisbane clients?
Yes, inside engagements where we also own the measurement underneath. The same senior operators who rebuild Meta CAPI run the day-to-day Meta buying against it. We refuse to run media on broken data, and we refuse to hand the buying to an agency that can't see contribution margin. After the engagement closes, your in-house team operates the documented playbook.
What does a Meta CAPI rebuild typically recover?
Eight to 18 percent of attributable revenue in year one for most operators we work with. The recovery comes from server-side bypass of ad-blockers and ITP, the EMQ lift on Meta's side, and offline conversion uploads from the CRM.
Are you based in Brisbane?
Yes. We run a Brisbane office in Hamilton alongside our Sydney HQ, so on-site working sessions across the Brisbane CBD, Fortitude Valley, and the wider South East Queensland corridor are easy to schedule. Most of the diagnostic work happens remotely against your live data.
How long does a Meta CAPI rebuild take?
Six to ten weeks from kickoff to live. Week one is diagnostic, weeks two to four are the staging build, week five is the cutover with old and new running in parallel, and weeks six to ten are stabilisation and the reporting handover.
How much does it cost?
There's no published rate card. A standalone Attribution Fix that includes the Meta CAPI rebuild covers the measurement; the full PROFIT framework layers the other five pillars on top of the Meta work. Both are fixed-scope with a defined end, not an open retainer. We scope it to what your Brisbane account actually needs on the call, then send the fixed number in a written proposal afterwards.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute strategy call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.
Next step
Limited engagement intake. We talk to operators, not buyers.
If you're a Brisbane operator running Meta Ads at meaningful spend and the reports have stopped reconciling, the next step is a 30-minute strategy session. Bring a Meta dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.