Ecommerce marketing scored on contribution margin, not platform ROAS.

Runs the paid and organic channels that bring an online store its customers: Meta, TikTok, Google Shopping and Performance Max, search, and usually conversion work on product and checkout pages. The difference between agencies is what they are scored on. Ours is contribution margin per dollar of spend, reconciled to Shopify and the bank, so the tracking gets rebuilt before any budget moves. Email and SMS flows stay with your team or Klaviyo agency, and we feed them the margin data.

Ecommerce gets to look at every transaction on the bank. The reconciliation between Meta-reported revenue, Shopify-reported revenue, and bank-anchored revenue is a daily exercise, and the gap is rarely small: in our Melbourne case study, Meta and Shopify order counts were 32 percent apart before the rebuild. The work is rebuilding that reconciliation, not just adding more pixels.

Both. Shopify Plus gives more flexibility on the data layer (custom apps, scripts, checkout extensibility); standard Shopify handles most brands at this revenue level fine. The rebuild approach is the same; the implementation differs slightly.

We run TikTok ads on the TikTok Events API, and integrate Pinterest, Snap and Reddit when the brand actually spends meaningfully on them. Most growth-focused brands we meet are spending on Meta and Google primarily, with TikTok as a third channel. We don't recommend adding channels for the sake of it; we model whether the new channel can clear margin first.

Yes. Most clients keep a Klaviyo agency or freelancer on flows, and that stays as it is while we run paid media and search. Where there's friction (the Klaviyo team can't see contribution margin), we surface it early, and the margin data we produce usually makes their work easier to judge, not harder.

Both factor into the measurement layer. Subscription products require lifetime-value modelling and churn-cohort attribution; post-purchase upsells affect AOV and contribution margin per order. We instrument both as part of the rebuild where they're meaningful to the brand's revenue mix.

BigCommerce: yes, routinely. WooCommerce: case by case (the data layer is more brittle). Custom platforms: we'll scope it on the audit call. The principles transfer; the implementation cost varies.

Less than the gap it closes, or it is not worth doing. The rebuild is a one-off fixed scope; after that, keeping the measurement honest is part of the management fee rather than a separate line. The return shows up in better allocation decisions, which is why we size the rebuild on the audit call against how much spend the current tracking is misdirecting.

Most charge a percentage of ad spend, typically 10 to 20 percent and falling as spend rises, or a flat monthly retainer, roughly $1,500 to $3,000 for small accounts and $3,000 to $8,000 for mid-sized ones. A percentage of spend pays the agency more when you spend more, whether or not the margin is there. Our fee is fixed for the scope we agree, does not move with your spend, and comes in a written proposal after the free audit call. If your spend is too small for the fee to pay for itself, we will tell you.