Facebook Ads consultancy · Australia · DTC and B2B
An Australian Facebook Ads consultancy that fixes the measurement before the spend.
Most Australian Facebook Ads agencies report platform-attributed ROAS and call it a day. Post-iOS, the number is wrong by 14 to 38 percent for almost every account we audit. We rebuild Meta CAPI on your domain, deduplicate against your CRM, and only then is it worth talking about scaling spend. National engagements, fixed scope, ends in a handover.
Engagement intake, currently open
+71%
Median Meta Event Match Quality lift after a server-side rebuild
8-18%
Typical attributable revenue recovered in year one
12 wk
Standard engagement length
Context
Why Australian operators come to us for Facebook Ads work.
Most of the growth-focused operators we meet have been through the same arc on Meta: built the channel in 2018-2020, hammered by iOS 14.5 in 2021, never quite recovered. The dashboards still report numbers, but the numbers do not match the bank. They have been through one or two agencies and the pattern repeats.
B2B services and lead-gen brands have a different problem. The acquisition channel works (Meta and Google paid search), but the funnel after the click is leaky. Form submissions go nowhere fast, and the CRM does not pass conversion data back to Meta. The optimiser has no signal to work with.
In both cases, the fix starts with Meta CAPI configured properly on your own domain, deduplicated against your CRM. Creative refreshes do not solve a measurement problem.
Deliverables
What we actually deliver on Facebook Ads engagements.
01
Server-side Meta CAPI with hashed email, phone, FBP, FBC, IP, and order ID on every event. Event Match Quality lifted from 3-5 (typical untouched setup) into the 7.0 to 8.5 band over six to eight weeks.
02
Browser pixel and CAPI deduplication via stable event IDs. No more double-counted purchases inflating reported ROAS.
03
Offline conversion uploads from your CRM (Klaviyo, Shopify, HubSpot, Salesforce, Pipedrive) so post-call lead-gen revenue is fed back to Meta's optimiser as conversion signal.
04
Consent banner reconfigured against AU and EU norms so server-side calls are correctly classified under marketing consent.
05
Reconciliation layer in Looker Studio: Meta-reported revenue vs CRM revenue, monitored monthly. The gap is what tells us whether the rebuild is holding.
06
Documented playbook for the in-house performance person or your existing media buyer to operate after the engagement closes.
Side by side
How this differs from a typical Facebook Ads agency.
Typical FB Ads agency
- Optimises against platform ROAS
- Reports from Meta Business Suite directly
- Browser-side pixel, no CAPI or partial CAPI
- Creative-first, measurement-second
- Monthly retainer, ongoing scope
Profit Geeks
- Optimises against contribution-margin ROAS
- Reports reconciled to CRM and bank-anchored revenue
- Server-side CAPI on your domain, fully deduplicated
- Measurement-first; creative work happens with reliable signal
- Fixed-scope rebuild, ends in a written handover
Who this is for
- Australian operator running Meta Ads with $20K+ monthly spend
- Meta-attributed ROAS that has stopped matching the CRM
- DTC ecommerce, lead-gen services, hospitality groups, or B2B with paid acquisition
- Have an in-house performance person or existing media buyer to operate the rebuilt setup
- Want the engagement to end with a documented handover, not a permanent retainer
Who it isn't
- Looking for an agency to run Meta accounts day-to-day for you
- Sub-$2M revenue trying to scale Meta before the offer is proven
- Need a creative refresh, not a measurement rebuild
- Already running clean server-side Meta CAPI with EMQ above 7.0
- Want a $5K/month retainer with rolling scope (we don't sell that)
Proof, in numbers
Typical numbers from a national Meta engagement.
Aggregated and rounded across our last twelve Meta-heavy engagements across Sydney, Melbourne, Brisbane, Perth, and remote-only national clients. Specific outcomes are in the case studies.
4.1 → 7.9
Median EMQ before vs after the rebuild
11%
Median attributable revenue recovery in year one
Under 5%
Meta-vs-CRM gap we will not cut over below
6-8 weeks
Typical time from kickoff to live server-side CAPI
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the strategy session is the right starting point , we'll tell you on the call.
Related services
Other locations
Sydney
Melbourne
Brisbane
Perth
Adelaide
National
Frequently asked
What operators ask before booking the call.
Do you run Facebook Ads day-to-day?
Yes, inside engagements where we also own the measurement and the offer architecture. Senior operators run the day-to-day Meta buying against the rebuilt CAPI. We refuse to run media on broken data, and we refuse to hand it to a generalist agency that can't see contribution margin. After the engagement closes, the in-house team operates the documented playbook.
Where in Australia do you work?
Nationally. Sydney HQ with a Brisbane office in Hamilton (a few minutes from the CBD). Sydney, Melbourne, Brisbane, and Gold Coast clients usually get on-site working sessions. Perth, Adelaide, and other states run on a weekly working-call cadence with quarterly travel where it warrants it. Travel is itemised separately on the proposal.
What does a Meta CAPI rebuild typically recover?
Eight to 18 percent of attributable revenue in year one for most operators we work with. The recovery comes from server-side bypass of ad-blockers and Apple ITP, EMQ lift on Meta's side improving lookalike modelling, and offline conversion uploads from the CRM feeding the optimiser.
How long does a Meta CAPI rebuild take?
Six to ten weeks from kickoff to live. Week one is diagnostic, weeks two to four are the staging build, week five is the cutover with old and new running in parallel, weeks six to ten are stabilisation and the reporting handover. Faster timelines exist on simpler setups; we don't compress the cutover for the sake of it.
Will this work alongside our existing Klaviyo or HubSpot agency?
Yes. Most clients have specialists running Klaviyo flows, HubSpot CRM workflows, or Shopify development. We work alongside them and the rebuilt measurement layer makes their work easier to defend (everyone gets the same numbers from the same source). Where there is friction we surface it early.
What about TikTok, Pinterest, Snap?
We integrate TikTok Events API, Pinterest Conversions API, and Snap Conversions API when the brand spends meaningfully on them. Most growth-focused brands we meet are spending on Meta and Google primarily, with TikTok as a third channel. We don't recommend adding channels for the sake of it; we model whether a new channel can clear margin first.
How much does it cost?
Standalone Attribution Fix engagements that include Meta CAPI run from $28K AUD. The full PROFIT framework engagement, which includes the Meta work plus the other five pillars (acquisition mix, conversion, retention, ascension, scaling), runs from $58K AUD. Fixed-scope, written number up front, billed in two or three instalments after the strategy session.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute strategy call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.
Next step
Limited engagement intake. We talk to operators, not buyers.
If you're an Australian operator running Meta Ads at meaningful spend and the reports have stopped reconciling, the next step is a 30-minute strategy session on Google Meet. Bring a Meta dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.