Facebook Ads agency · Australia · DTC and B2B
An Australian Facebook Ads agency that fixes the measurement before the spend.
Most Australian Facebook Ads agencies report platform-attributed ROAS and call it a day. Post-iOS, the number is wrong by 14 to 38 percent for almost every account we audit. We rebuild Meta CAPI on your domain, deduplicate against your CRM, and only then is it worth talking about scaling spend. Then we run your Facebook and Instagram campaigns on the corrected numbers, week to week, anywhere in Australia.
30 minutes with Andy McMaster, founder. No pitch, and the written fix list is yours.
- Meta Event Match Quality after a server-side rebuild, one documented engagement
- 3.1 → 7.4
- Typical attributable revenue recovered in year one
- 8-18%
- Account decisions, with the reasoning written down
- Weekly
Context
Why Australian operators come to us for Facebook Ads work.
Most of the growth-focused operators we meet have been through the same arc on Meta: built the channel in 2018-2020, hammered by iOS 14.5 in 2021, never quite recovered. The dashboards still report numbers, but the numbers do not match the bank. They have been through one or two agencies and the pattern repeats.
B2B services and lead-gen brands have a different problem. The acquisition channel works (Meta and Google paid search), but the funnel after the click is leaky. Form submissions go nowhere fast, and the CRM does not pass conversion data back to Meta. The optimiser has no signal to work with.
In both cases, the fix starts with Meta CAPI configured properly on your own domain, deduplicated against your CRM. Creative refreshes do not solve a measurement problem.
Deliverables
What we actually deliver on Facebook Ads engagements.
01
Server-side Meta CAPI with hashed email, phone, FBP, FBC, IP, and order ID on every event. Event Match Quality lifted from 3-5 (typical untouched setup) into the 7.0 to 8.5 band over six to eight weeks.
02
Browser pixel and CAPI deduplication via stable event IDs. No more double-counted purchases inflating reported ROAS.
03
Offline conversion uploads from your CRM (Klaviyo, Shopify, HubSpot, Salesforce, Pipedrive) so post-call lead-gen revenue is fed back to Meta's optimiser as conversion signal.
04
Consent banner reconfigured against AU and EU norms so server-side calls are correctly classified under marketing consent.
05
Reconciliation layer in Looker Studio: Meta-reported revenue vs CRM revenue, monitored monthly. The gap is what tells us whether the rebuild is holding.
06
Ongoing management of your Facebook and Instagram campaigns once the signal is clean, with budget, audiences and creative decided weekly against contribution margin. The playbook stays yours if you ever take the account in-house.
Services
Meta ads: Facebook and Instagram, what we run and where.
A Meta ads agency, a Facebook ads agency and an Instagram ads agency are one job here: Facebook and Instagram campaigns run from one Meta account, on one Conversions API signal. It is social media advertising, the paid side of social. We run it nationally, with pages for the cities where most of our clients are.
Meta Conversions API
Server-side events from your own domain, deduplicated against the pixel, so Meta optimises on sales it can actually match.
More on Meta Conversions APIMeta CAPI on Shopify
The places Shopify setups quietly lose match quality, and how each one is fixed.
More on Meta CAPI on ShopifyInstagram ads
Feed, Stories and Reels placements run from the same account, with spend decided on contribution margin rather than reach.
Meta ads for ecommerce brands
Facebook and Instagram for DTC brands, judged on contribution margin per order and reconciled to the store.
More on Meta ads for ecommerce brandsFacebook ads in Sydney
Meta ads for Sydney businesses, run from our Sydney HQ.
More on Facebook ads in SydneyFacebook ads in Melbourne
Meta ads for Melbourne businesses, run by the same senior team.
More on Facebook ads in MelbourneFacebook ads in Brisbane
Meta ads for Brisbane and South-East Queensland, from our Hamilton office.
More on Facebook ads in BrisbaneFacebook ads in Perth
Meta ads for Perth businesses, run from the east coast on Perth hours.
More on Facebook ads in Perth
Organic social posting and day-to-day content production stay with your team or a specialist we recommend.
Side by side
How this differs from a typical Facebook Ads agency.
Typical FB Ads agency
- Optimises against platform ROAS
- Reports from Meta Business Suite directly
- Browser-side pixel, no CAPI or partial CAPI
- Creative-first, measurement-second
- Monthly report, quiet account
Profit Geeks
- Optimises against contribution-margin ROAS
- Reports reconciled to CRM and bank-anchored revenue
- Server-side CAPI on your domain, fully deduplicated
- Measurement-first; creative work happens with reliable signal
- Weekly decisions, with the reasoning written down
Who this is for
- Australian operator running Meta Ads with $20K+ monthly spend
- Meta-attributed ROAS that has stopped matching the CRM
- DTC ecommerce, lead-gen services, hospitality groups, or B2B with paid acquisition
- Want senior operators running Meta, not a junior behind an account manager
Who it isn't
- Sub-$2M revenue trying to scale Meta before the offer is proven
- Need a creative refresh, not a measurement rebuild
- Want media run without letting us rebuild the measurement underneath it
- Looking for the cheapest cost per lead regardless of what those leads are worth
Proof, in numbers
Typical numbers from a national Meta engagement.
Aggregated and rounded across our last twelve Meta-heavy engagements across Sydney, Melbourne, Brisbane, Perth, and remote-only national clients. Specific outcomes are in the case studies.
4.1 → 7.9
Median EMQ before vs after the rebuild
11%
Median attributable revenue recovery in year one
Under 5%
Meta-vs-CRM gap we will not cut over below
6-8 weeks
Typical time from kickoff to live server-side CAPI
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Related services
Other locations
Sydney
Melbourne
Brisbane
Perth
Adelaide
National
In their words
What owners say once the numbers add up.
Sales +140%, past $25M
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. …”
−$1K/week → $10K+/day
“We were quietly bleeding about a thousand dollars a week and had no idea why. …”
2 → 15+ jobs/week, $10M+ turnover
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. …”
$1.42M ad spend recovered, year one
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” …”
+312% blended ROAS ($4.8M → $9.1M)
“We didn’t spend a dollar more on ads. …”
Reasonable questions
What you're probably thinking.
01We've been burned by an agency before.
02How do I know it'll actually work for my business?
03What if there's nothing worth fixing?
04What does it cost, and what am I signing up for?
Frequently asked
What operators ask before booking the call.
Do you run Facebook Ads day-to-day?
Yes. Once Meta CAPI is rebuilt, or straight away if your tracking is already sound, senior operators run your Facebook and Instagram campaigns week to week against contribution margin. We refuse to run media on broken data, which is why the rebuild comes first. The operating rhythm is laid out on our Facebook ads management page.
How we run Facebook ads week to weekWhere in Australia do you work?
Nationally. Sydney HQ with a Brisbane office in Hamilton (a few minutes from the CBD). Sydney, Melbourne, Brisbane, and Gold Coast clients usually get on-site working sessions. Perth, Adelaide, and other states run on a weekly working-call cadence with quarterly travel where it warrants it. Travel is itemised separately on the proposal.
What does a Meta CAPI rebuild typically recover?
Eight to 18 percent of attributable revenue in year one for most operators we work with. The recovery comes from server-side bypass of ad-blockers and Apple ITP, EMQ lift on Meta's side improving lookalike modelling, and offline conversion uploads from the CRM feeding the optimiser.
How a Melbourne DTC brand recovered $1.42MAre you a Meta ads agency or a social media agency?
A Meta ads agency. We run paid Facebook and Instagram campaigns, which is what most people mean by a social media advertising agency. We do not run organic social accounts or post content; that stays with your team or a specialist we recommend. The same senior operators also run Google Ads, and TikTok, LinkedIn or X ads where your buyers are, so budget can move to whichever channel is earning it.
How long does a Meta CAPI rebuild take?
Six to ten weeks from kickoff to live. Week one is diagnostic, weeks two to four are the staging build, week five is the cutover with old and new running in parallel, weeks six to ten are stabilisation and reporting sign-off. Faster timelines exist on simpler setups; we don't compress the cutover for the sake of it.
Will this work alongside our existing Klaviyo or HubSpot agency?
Yes. Most clients have specialists running Klaviyo flows, HubSpot CRM workflows, or Shopify development. We work alongside them and the rebuilt measurement layer makes their work easier to defend (everyone gets the same numbers from the same source). Where there is friction we surface it early.
What about TikTok, Pinterest, Snap?
We integrate TikTok Events API, Pinterest Conversions API, and Snap Conversions API when the brand spends meaningfully on them. Most growth-focused brands we meet are spending on Meta and Google primarily, with TikTok as a third channel. We don't recommend adding channels for the sake of it; we model whether a new channel can clear margin first.
How much does it cost to hire a Facebook ad agency?
Australian agencies usually charge a percentage of ad spend or a flat monthly retainer. As a reference point, Google Ads agencies typically charge 10 to 20 percent of spend, or $1,500 to $8,000 a month flat, and Meta management is priced on the same models. Ours is a fixed fee for the agreed scope, never a percentage of your spend: the Meta CAPI rebuild first, then ongoing management, quoted in one written proposal after the audit call. If your spend is too small for our fee to pay for itself, we will say so on the call.
How we price, and what agencies chargeWhat does Facebook advertising cost in Australia?
Broad consumer CPMs in Australia commonly sit between $8 and $25 per thousand impressions, and narrow B2B or finance audiences push well past that. The number worth managing is cost per acquisition, which is also the one Meta reports least accurately until the measurement is fixed.
Facebook ads cost in Australia, by industryDo you run Instagram ads too?
Yes. Facebook and Instagram run from the same Meta account on the same Conversions API signal, so we manage both, with placements decided on contribution margin rather than reach.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call with Andy
Andy looks at your real numbers with you: spend, revenue and the attribution gap. He tells you on the call whether the rebuild is worth doing and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Limited engagement intake. We talk to operators, not buyers.
If you're an Australian operator running Meta Ads at meaningful spend and the reports have stopped reconciling, the next step is a free 30-minute profit audit on Google Meet. Bring a Meta dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.