Lead generation consultancy · B2B · Services · Australia
A lead generation consultancy that scores on booked deals, not form fills.
Most lead-gen agencies report form submissions and call it a result. Booked revenue is the number that matters. We rebuild the measurement layer so the CRM-side conversion (qualified lead, booked deal, paid invoice) is what optimises your ad spend, not the front-of-funnel form.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced across paid acquisition since 2016
+18%
Median Google revenue recovery via offline conversion uploads
12 wk
Standard engagement length
Context
Why Australian operators bring us into lead generation work.
Most operators we meet are running lead-gen funnels that produce form submissions but cannot tell you which channel is producing the booked deals. The CRM has the booking. The ad platform has the click. Nothing connects the two. Spend decisions get made on form-fill counts and the unit economics drift.
The fix is not more leads. It is better signal back to the platforms that buy them. Once Google Ads (or Meta) is optimising against booked deals via offline conversion uploads from your CRM, the optimiser does most of the heavy lifting. Cost per booked deal usually drops by 20 to 40 percent inside a quarter.
We rebuild the connection first. The lead-gen agency or in-house operator runs the campaigns. We sit on a weekly call cadence to align the system as the data improves.
Deliverables
What we deliver on a lead-generation engagement.
01
Server-side measurement on your domain. Form submissions, phone calls, online bookings, and CRM-side conversions unified through one event layer.
02
Offline conversion uploads from the CRM into Google Ads and Meta. Booked deals (or qualified leads, or paid invoices) become the optimisation target, not the form fill.
03
Lead-quality scoring tied back to source. The optimiser learns which channels and audiences produce booked revenue, not just leads.
04
Reporting layer in Looker Studio that ties spend to booked revenue. Cost per qualified lead and cost per booked deal, monthly, by source.
05
Funnel-leak diagnostic across the path from form submission to booking. Most operators are losing 30 to 60 percent of qualified leads in handover gaps; we find them.
06
Day-to-day media run by senior operators across Google, Meta, LinkedIn, and the lead-gen partners that earn it. We refuse to run media we can't measure; we run the campaigns ourselves so the optimisation choices are made by the team that owns the data.
Side by side
How a lead-generation consultancy differs from a lead-gen agency.
Typical lead-generation agency
- Optimises against form-fills
- Reports cost per lead from the ad platform
- Browser pixel, no CRM connection
- Buys traffic; quality is your problem
- Monthly retainer with vague deliverables
Profit Geeks
- Optimises against booked deals or qualified leads
- Reports cost per booked deal reconciled to CRM
- Server-side, CRM-anchored measurement
- Buys traffic the CRM has confirmed converts
- Fixed-scope rebuild with a hard end-date
Who this is for
- Australian B2B, SaaS, services, or trades operator, scaling on paid acquisition
- $20K+ monthly paid acquisition spend, mostly Google or LinkedIn for B2B, Meta or Google for services
- CRM in place (HubSpot, Salesforce, Pipedrive, ActiveCampaign, ServiceM8, Tradify, Airtable)
- Team capable of operating the rebuilt setup after handover
Who it isn't
- Looking for someone to run lead-gen campaigns day-to-day
- Sub-$2M revenue trying to scale lead-gen before the offer is proven
- Already have offline conversion uploads from your CRM running cleanly
- Need a complete sales-team rebuild (this is acquisition, not sales process design)
Proof, in numbers
Numbers from typical lead-generation engagements.
Aggregated across our last eight lead-gen-anchored engagements (mix of B2B SaaS, professional services, and trades). Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
20-40%
Typical cost-per-booked-deal reduction in quarter one
+18%
Median Google revenue recovery via offline uploads
Under 5%
Platform-vs-CRM revenue gap we will not cut over below
Fixed scope
Written proposal after the audit call, no published rate card
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Related services
Other locations
Sydney
Melbourne
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One quarterly engagement fee. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
What is a lead generation agency?
A lead generation agency runs paid campaigns to produce form submissions, phone calls, or online bookings for businesses that sell to other businesses or where the conversion happens off-platform. Most lead-gen agencies in Australia report form-fills as the headline metric. The result is spend optimised against the cheapest leads rather than the leads most likely to convert into revenue.
What does B2B lead generation actually involve?
Three layers: traffic acquisition (typically Google search, LinkedIn, or content syndication for B2B), conversion infrastructure (landing pages, forms, qualification flows), and CRM-side qualification and routing. We work the third layer hardest because it is where most of the lift comes from once the first two are in place.
Do you take on managed-service lead-gen retainers?
Yes, inside engagements where we own the measurement underneath. Senior operators run day-to-day media across Google, Meta, and the lead-gen partners that earn it. We won't run media on broken data and we won't hand the buying to a generalist agency that can't see contribution margin. After the engagement closes, the in-house team operates the documented playbook.
How long until offline conversion uploads improve performance?
Three to six weeks. The platform optimisers (Google's Smart Bidding and Meta's algorithm) need a meaningful sample of booked-deal events to recalibrate. By week six, cost per booked deal is typically down 20 to 40 percent versus the pre-rebuild baseline; by month three, the system is operating off booked-revenue signal, not form-fill signal.
What CRMs have you connected before?
HubSpot, Salesforce, Pipedrive, ActiveCampaign, Zoho, Insightly, Airtable, ServiceM8, Tradify, and a few custom Rails or Django apps. The architecture is the same; the per-platform implementation varies. If your CRM is not on this list, we will scope the integration work in the audit call.
How is the engagement priced?
There's no published rate card. A standalone lead-generation rebuild sits inside an Attribution Fix engagement (which also covers the cross-platform deduplication); the full PROFIT framework is the larger shape on top of that. Fixed-scope, billed in two instalments, no retainer drift. We scope it to your funnel and your goals on the call, then send a written proposal with the fixed number after the audit call.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the audit call.
Next step
Two new clients per quarter across all engagements.
If your lead-gen funnel produces enquiries you cannot trace back to the channel that paid for them, the next step is a free 30-minute profit audit. Bring your CRM lead report and your last month of ad spend. We will tell you in writing where the booked-deal signal is breaking.