Digital marketing agency · Brisbane · South-East Queensland
Digital Marketing Agency Brisbane: for operators with margin to defend.
Digital Marketing Agency Brisbane for South-East Queensland: heavier on services and trades than Sydney, and internet marketing here still means Google Search, directories and Meta as much as broad brand campaigns. We rebuild lead tracking from our Hamilton office, then run Google, Meta and search against booked revenue with performance-focused management week to week.
30 minutes with Andy McMaster, founder. No pitch, and the written fix list is yours.
- Revenue influenced across the practice since 2016
- $3.6B
- Typical attributable revenue recovered, year one
- 8 to 18%
- Account decisions, with the reasoning written down
- Weekly
Context
Why Brisbane operators come to us.
Brisbane's growth-focused segment is dominated by services (trades, professional services, healthcare, hospitality) and a smaller-but-growing layer of DTC ecommerce. The acquisition channels are tighter: Google search, hipages, and Service Seeking carry more weight than they do in Sydney. Meta works for parts of the market and not others.
The pattern we see most: lead-gen funnels that produce qualified enquiries but cannot prove which channel drove the booked job. The CRM has the booking; the ad platform has the click; nothing connects the two. The result is spend decisions made on bad data.
Most of the first twelve weeks is fixing that. Once the bookings are tied back to the channel that drove them, the spend allocation rewrites itself, and we keep running the account on that basis.
Deliverables
What a Brisbane engagement looks like.
01
Lead-attribution rebuild: form submissions, phone calls, online bookings, and CRM-side conversions all unified through the measurement layer.
02
Server-side measurement on your domain. Meta CAPI, Google Ads enhanced conversions, offline conversion uploads from the CRM.
03
Funnel-leak diagnostic across the booking or quote path. Step-by-step conversion rate, drop-off, contribution-margin impact.
04
Reporting layer in Looker Studio that ties marketing spend to actual booked revenue. The number every Queensland services owner wants and rarely gets.
05
Ongoing management of Google Ads and Meta (Facebook and Instagram) against the rebuilt measurement. The same senior operators decide budget, bids and creative each week, and write down why.
06
SEO and answer engine optimisation for the searches Brisbane buyers use, including Google Business Profile and local search for trades and services.
07
Quarterly working sessions covering the six pillars of the PROFIT framework.
Services
The digital marketing services we run for Brisbane businesses.
Run out of the Hamilton office by one senior team, across the channels that carry most of a South-East Queensland budget.
Google Ads
Search and Performance Max, with offline conversion uploads so the booked job, not the form fill, is what gets optimised.
More on Google AdsMeta ads
Facebook and Instagram, run on server-side Conversions API data, with creative tested and budget moved on contribution margin.
More on Meta adsSEO and local search
Technical foundations, site structure, content and Google Business Profile work for the searches Brisbane buyers actually use.
Answer engine optimisation
Structured data and source content that ChatGPT, Perplexity, Gemini and Google's AI Overviews can cite when someone asks who to hire.
Conversion rate optimisation
The quote and booking path, tested against booked revenue rather than form completions.
More on Conversion rate optimisationTracking and attribution
Calls, forms, bookings and CRM stages tied back to the ad that drove them, server-side on your domain.
More on Tracking and attributionWeb design in Brisbane
Websites designed and built for the way you sell, quoted after the call. A typical build takes two to three weeks from kickoff to launch.
More on Web design in Brisbane
Day-to-day content production, such as organic social posts, stays with your team or a specialist we recommend.
Side by side
How this differs from a typical Brisbane digital marketing agency.
Most Brisbane agencies
- Optimise against platform-attributed ROAS
- Treat lead-gen as the same as ecommerce
- Browser-side pixels, no CRM connection
- Flat retainer with vague deliverables
- Send monthly reports summarising activity
Profit Geeks
- Optimise against booked-revenue ROAS
- Treat lead-gen and ecommerce as different work
- Server-side, CRM-anchored measurement
- A fixed fee for the agreed scope, in writing before work starts
- Weekly decisions, with the reasoning written down
Who this is for
- Brisbane or South-East Queensland operator, scaling on paid acquisition
- $20K+ monthly paid acquisition spend, mostly Google or Meta (trade businesses from about $1,500)
- Lead-gen funnel where bookings are not currently tied back to the ad that drove them, OR DTC ecommerce with attribution leak
- Owner or operator who wants the work explained, not delivered behind a curtain
Who it isn't
- Want media run without letting us rebuild the measurement underneath it
- Looking for the cheapest cost per lead regardless of what those leads are worth
- Sub-$2M revenue trying to fix attribution before the offer works
- Need a one-page strategy doc to show the board (we write working documents, not decks)
Proof, in numbers
Numbers we typically deliver in Brisbane engagements.
Aggregated across the South-East Queensland engagements we have run since 2022. Lead-gen and ecommerce share the underlying methodology even though the implementation differs.
3.1 → 7.4
Meta Event Match Quality, one documented engagement
23% → <5%
Typical platform-vs-CRM revenue gap, before and after
12 weeks
Standard PROFIT framework engagement
8-18%
Typical attributable revenue recovered, year one
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Brisbane · Marketing consultant →
Want a senior plan and advice rather than us running the account? Same team, consulting engagement.
Related services
Other locations
Sydney
Melbourne
Perth
Adelaide
National
In their words
What owners say once the numbers add up.
Sales +140%, past $25M
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. …”
−$1K/week → $10K+/day
“We were quietly bleeding about a thousand dollars a week and had no idea why. …”
2 → 15+ jobs/week, $10M+ turnover
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. …”
$1.42M ad spend recovered, year one
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” …”
+312% blended ROAS ($4.8M → $9.1M)
“We didn’t spend a dollar more on ads. …”
Reasonable questions
What you're probably thinking.
01We've been burned by an agency before.
02How do I know it'll actually work for my business?
03What if there's nothing worth fixing?
04What does it cost, and what am I signing up for?
Frequently asked
What operators ask before booking the call.
Are you based in Brisbane?
Yes. AM Marketing Group Pty Ltd (trading as Profit Geeks, ABN 37 613 053 286) operates from offices in Sydney NSW and Hamilton, Brisbane (a few minutes from the CBD). Brisbane and South-East Queensland clients get on-site working sessions out of the Hamilton office at no extra charge.
Do you manage Google Ads and Meta on an ongoing basis?
Yes. Once the lead tracking is rebuilt, or straight away if it is already sound, the same senior operators run your Google Ads and Meta accounts week to week out of Hamilton. Budget, bids and creative are decided against booked revenue, and the reasoning behind each decision is written down. If your team later wants to take the account in-house, the playbook is yours.
Do you work with Brisbane trades and services businesses?
Yes. Trade businesses start lower than the rest of our work: from about $500K in revenue and $1,500 a month across Google, hipages, Service Seeking, or Meta. The lead-attribution work is genuinely high-impact for services because most operators do not have it set up at all.
How we work with trade businessesDo you build websites for trade businesses?
Yes. We design and build websites for trades, quoted after a free call, with no price on the site. A typical build takes two to three weeks from kickoff to launch, and a monthly care plan covers hosting, updates and small changes once it is live.
Tradie websitesDo you do SEO?
Yes, including Google Business Profile and local search, which for trades and services is often the highest-leverage channel available. SEO and answer engine optimisation run on the same accounts as the paid media, and they are scored on qualified enquiries and booked revenue, not keyword rankings.
How much should a Brisbane business pay for digital marketing?
Agency management fees in Australia usually take one of two shapes: 10 to 20 percent of ad spend, falling as spend rises, or a flat monthly retainer, commonly $1,500 to $3,000 for small accounts and $3,000 to $8,000 for mid-sized ones. Ours is a fixed fee for the agreed scope, never a percentage of your spend, quoted in a written proposal after the free audit call. If your spend is too small for our fee to pay for itself, we will say so on the call.
How much a Google Ads agency costs in AustraliaCan you connect our existing CRM to the ad platforms?
Yes, that is one of the higher-leverage moves we make on Brisbane lead-gen engagements. We have shipped offline conversion uploads from HubSpot, Salesforce, Pipedrive, ActiveCampaign, ServiceM8, Tradify, and Airtable into Meta and Google Ads. The architecture is the same; the per-platform implementation varies.
Will you work alongside our existing Brisbane agency?
Yes. Some clients keep their current agency on part of the work while we rebuild the lead tracking and take over the paid media. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let you decide.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call with Andy
Andy looks at your real numbers with you: spend, revenue and the attribution gap. He tells you on the call whether the rebuild is worth doing and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Limited engagement intake. Brisbane and the Gold Coast get on-site time out of our Hamilton office.
If you're a Brisbane operator and the bookings are not tracing back to the spend, the next step is a free 30-minute profit audit in person at Hamilton or on Google Meet. We'll look at the gap between your CRM and your ad reports and tell you, in writing, what closing it would cover and how we would run the account from there.