Digital marketing agency · Brisbane · South-East Queensland
A Brisbane digital marketing agency for operators with margin to defend.
Brisbane and the Gold Coast carry a different commercial mix from Sydney or Melbourne: heavier on services and trades, lighter on DTC. The attribution problem is the same, the scaling problem is not. We work both, fixed-scope, with a hard handover at the end.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced across the practice since 2016
8 to 18%
Typical attributable revenue recovered, year one
12 wk
Standard engagement length
Context
Why Brisbane operators come to us.
Brisbane's growth-focused segment is dominated by services (trades, professional services, healthcare, hospitality) and a smaller-but-growing layer of DTC ecommerce. The acquisition channels are tighter: Google search, hipages, and Service Seeking carry more weight than they do in Sydney. Meta works for parts of the market and not others.
The pattern we see most: lead-gen funnels that produce qualified enquiries but cannot prove which channel drove the booked job. The CRM has the booking; the ad platform has the click; nothing connects the two. The result is spend decisions made on bad data.
Most of the engagement is fixing that. Once the bookings are tied back to the channel that drove them, the spend allocation rewrites itself.
Deliverables
What a Brisbane engagement looks like.
01
Lead-attribution rebuild: form submissions, phone calls, online bookings, and CRM-side conversions all unified through the measurement layer.
02
Server-side measurement on your domain. Meta CAPI, Google Ads enhanced conversions, offline conversion uploads from the CRM.
03
Funnel-leak diagnostic across the booking or quote path. Step-by-step conversion rate, drop-off, contribution-margin impact.
04
Reporting layer in Looker Studio that ties marketing spend to actual booked revenue. The number every Queensland services owner wants and rarely gets.
05
Day-to-day media management against the rebuilt measurement. Our senior operators run the spend on Google, Meta, and the rest. The in-house team learns the playbook over the engagement and operates it after handover.
06
Quarterly working sessions covering the six pillars of the PROFIT framework.
Side by side
How this differs from a typical Brisbane digital marketing agency.
Most Brisbane agencies
- Optimise against platform-attributed ROAS
- Treat lead-gen as the same as ecommerce
- Browser-side pixels, no CRM connection
- Flat retainer with vague deliverables
- Send monthly reports summarising activity
Profit Geeks
- Optimise against booked-revenue ROAS
- Treat lead-gen and ecommerce as different work
- Server-side, CRM-anchored measurement
- Fixed-scope, written number, hard end-date
- Working sessions and written decisions
Who this is for
- Brisbane or South-East Queensland operator, scaling on paid acquisition
- $20K+ monthly paid acquisition spend, mostly Google or Meta
- Lead-gen funnel where bookings are not currently tied back to the ad that drove them, OR DTC ecommerce with attribution leak
- Owner or operator who wants the work explained, not delivered behind a curtain
Who it isn't
- Looking for a Brisbane agency to run Meta accounts day-to-day
- Sub-$2M revenue trying to fix attribution before the offer works
- Need a one-page strategy doc to show the board (we write working documents, not decks)
- Want a permanent retainer with no defined end-date
Proof, in numbers
Numbers we typically deliver in Brisbane engagements.
Aggregated across the South-East Queensland engagements we have run since 2022. Lead-gen and ecommerce share the underlying methodology even though the implementation differs.
3.1 → 7.4
Meta Event Match Quality, one documented engagement
23% → <5%
Typical platform-vs-CRM revenue gap, before and after
12 weeks
Standard PROFIT framework engagement
8-18%
Typical attributable revenue recovered, year one
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Brisbane · Growth consultancy →
Looking for advisory rather than paid media? Same team, different lens.
Related services
Other locations
Sydney
Melbourne
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
Are you based in Brisbane?
Yes. AM Marketing Group Pty Ltd (trading as Profit Geeks, ABN 37 613 053 286) operates from offices in Sydney NSW and Hamilton, Brisbane (a few minutes from the CBD). Brisbane and South-East Queensland clients get on-site working sessions out of the Hamilton office at no extra charge.
Do you work with Brisbane trades and services businesses?
Yes, where the revenue is we work with and the paid acquisition is meaningful (typically $20K+ monthly across Google, hipages, Service Seeking, and Meta). The lead-attribution work is genuinely high-impact for services because most operators do not have it set up at all.
How is the engagement priced?
We don't list prices on the site. Whether it's a Tracking Audit, an Attribution Fix, or the full PROFIT framework, the engagement is fixed-scope and billed in two or three instalments depending on size, with no retainer drift. We scope it to your lead-gen funnel and your goals on the call, then send the fixed number in a written proposal afterwards.
Can you connect our existing CRM to the ad platforms?
Yes, that is one of the higher-leverage moves we make on Brisbane lead-gen engagements. We have shipped offline conversion uploads from HubSpot, Salesforce, Pipedrive, ActiveCampaign, ServiceM8, Tradify, and Airtable into Meta and Google Ads. The architecture is the same; the per-platform implementation varies.
Will you work alongside our existing Brisbane agency?
Yes. Most clients have an existing Meta or Google buying agency. We work alongside whoever runs the day-to-day. About a third of clients ask us to recommend a delivery agency at the end of the engagement; we keep a short list we trust.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Limited engagement intake. Brisbane and the Gold Coast get on-site time out of our Hamilton office.
If you're a Brisbane operator and the bookings are not tracing back to the spend, the next step is a free 30-minute profit audit in person at Hamilton or on Google Meet. We'll look at the gap between your CRM and your ad reports and tell you, in writing, what closing it would cover.