Marketing consultant & growth consultancy · Sydney · NSW
A Sydney growth consultancy that answers to the P&L, not the dashboard.
We sit on the owner's side of the table in Sydney's most crowded, most expensive acquisition market. The work is quarterly and finite: name the profitable channels, retire the rest, and leave the in-house team a measurement layer the CFO will sign off on.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$3.6B
Revenue influenced, all engagements since 2016
12wk
Standard PROFIT framework engagement length
8-18%
Typical attributable revenue recovered, year one
Local context
Why scaling profitably in Sydney is its own problem.
Sydney runs the deepest and dearest media auctions in the country. Financial services, property, professional services and a dense DTC scene all bid against each other for the same eyeballs, so headline CPMs sit well above the national average and creep every quarter. Growth here is less about finding new demand than about defending margin while you buy into demand everyone else also wants.
That pressure produces a particular kind of owner: ambitious, already at meaningful spend, and quietly unsure whether the last 20 percent of budget is buying customers or just buying noise. The dashboards say one thing; the bank balance says another; and nobody internally is paid to reconcile the two. That gap is exactly where a profit-focused consultancy earns its fee.
Our angle in Sydney is allocation discipline. We model contribution margin per channel, kill what does not clear it, and concentrate budget where the next dollar is genuinely incremental. The platform mix matters far less than the rule you use to fund it.
Who this is for
- Australian operator scaling on paid acquisition (typically $20K+ monthly spend)
- Reports from Meta, Google, and the CRM that don't agree on the numbers
- An owner or operator who wants the work explained, not delivered behind a curtain
- Willingness to leave channels on hold for two to four weeks while the data stabilises
Who this is not for
- Sub-$2M revenue trying to fix attribution before the offer works
- Looking for a managed-service ads agency that runs your account
- Fixed monthly retainer with vague deliverables (we don't sell that)
- Need it done in three weeks for a launch (this isn't that kind of work)
How the work runs
Four steps. Roughly twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only audit of every channel, every event, every consent rule. We hand back a written report with a prioritised list of what to fix and what to leave alone.
02 / 04
Weeks 2 to 4
Rebuild
Server-side GTM, Meta CAPI, Google enhanced conversions. Built in staging first. Cut over during a low-traffic window with old and new running side-by-side until verified.
03 / 04
Weeks 5 to 10
Optimise
We work the funnel where the leak is. Often that is the offer or the qualification flow, rarely the headline font. Every change is measured against contribution margin.
04 / 04
Weeks 11 to 12
Handover
Full documented playbook for the in-house team. Standing call once a quarter for six months, included.
Working with us in Sydney
We can be in your office on the same day.
Our base is in the Sydney CBD. For Sydney clients, on-site working sessions are part of the engagement at no extra charge. We've worked with brands in Surry Hills, North Sydney, Parramatta, Manly, and the inner west. Travel further afield (the Central Coast, Wollongong) is paid separately.
What happens after you book
Three steps. No mystery.
Step 01 · Within 48 hours
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the audit call.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Sydney · Digital marketing agency →
Need paid acquisition rebuilt rather than CFO-grade advisory? Start here.
Related services
Other locations
Melbourne
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One quarterly engagement fee. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
- Do we need to be in the same city?
- No. We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We'll come on-site if it helps the work, paid travel separate.
- What size business do you actually take?
- We work with growth-stage Australian operators from $500K through to $20M+ in annual revenue. Smaller businesses (sub-$500K) usually need to prove the offer first. Above $20M, you may need a different shape of help than we sell, but that's a conversation, not a hard cap.
- How is pricing structured?
- Fixed-scope quarterly engagements. The number depends on the breadth of work. We send a written proposal after the audit call. No hourly billing, no retainer drift.
- What if our ad spend is lower than $20K a month?
- Then the attribution piece may not be worth our fee. Take the Ad Spend Calculator and book the free profit audit instead. Come back when the spend justifies the rebuild.
Next step
Show us the Sydney numbers. We'll show you the leak.
A 30-minute call. We look at your stack, your spend, and your attribution. You leave with a written list of what to fix first.