Meta ads management · Australia · $20K+ monthly spend
Facebook ads management where the weekly decision is the product.
Anyone can push budget around inside Ads Manager. The work worth paying for is the judgement call made every week: what to scale, what to cut, what to leave alone while it gathers signal. We run that call against contribution margin from your CRM, not against the ROAS the platform reports back to itself.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
Weekly
Decision cadence, with the reasoning written down each time
$20K+
Monthly Meta spend where this becomes worth buying
3.1 → 7.4
Meta Event Match Quality after a server-side rebuild, one documented engagement
Context
What ongoing Facebook ads management actually involves.
Most management retainers are a monthly report and a quiet account. The reporting looks busy, the account barely moves, and nobody can tell you why the budget sits where it sits. When you ask what changed last week, the answer is a list of actions rather than a reason.
The real work is a small number of decisions taken often, on evidence. Which ad sets have gathered enough conversions to be worth reading. Whether a rising cost per acquisition is a creative problem, an audience problem, or an auction that got more expensive for everyone. Whether the winner from three weeks ago is still winning once the delayed conversions land. Whether to spend into a good week or bank it.
Getting those calls right depends entirely on whether the numbers you are reading are true. That is why we do not take management work on accounts where the measurement is broken and the client does not want it fixed. Running media on numbers that overstate revenue by a third is not management, it is confident guessing.
Deliverables
The operating rhythm, week by week.
01
A weekly decision note: what changed in the account, what it cost, what we did about it, and what we are watching next week. Written in plain language, kept, so the reasoning is auditable months later.
02
Budget allocation reviewed against contribution margin by campaign, not blended ROAS. A campaign clearing margin at 2.1x gets more money than one showing 4x on platform-attributed revenue that never reached the bank.
03
Creative rotation on a planned cadence rather than when performance has already fallen over. We brief against what the data says is fatiguing, and we tell you which concept to shoot next.
04
Conversion delay accounted for before anything is judged. Lead-gen accounts with a 30 to 90 day sales cycle are not read on a seven day window, which is where most in-account decisions go wrong.
05
Monthly reconciliation of Meta-reported revenue against CRM revenue. The size of that gap is a standing metric, not a one-off audit finding.
06
A named senior operator doing the work. Not a strategist on the call and a junior in the account.
Side by side
How this differs from a monthly management retainer.
Typical management retainer
- Monthly report, quarterly strategy call
- Decisions explained after the fact, if asked
- Budget follows platform-reported ROAS
- Creative refreshed once performance drops
- Account handled by whoever is free
Profit Geeks
- Weekly written decision note
- Reasoning recorded before the outcome is known
- Budget follows contribution margin from the CRM
- Creative briefed on a planned rotation
- One named senior operator on the account
Who this is for
- Australian operator spending $20K or more a month on Meta
- Already running ads, wanting them operated properly rather than rebuilt from scratch
- Willing to connect CRM revenue so decisions can be made on margin
- Wants to read why a decision was made, not just what the result was
- Has a product or offer that already converts
Who it isn't
- Under roughly $20K a month, where our fee eats the gain
- Want the measurement left alone because the current numbers look better
- Looking for the cheapest cost per lead regardless of what those leads are worth
- Need creative production as the main service (we brief, we do not shoot)
- Expect daily account tinkering as evidence of effort
Proof, in numbers
What changes once decisions are made on margin.
Aggregated and rounded across Meta accounts we have operated after the measurement was rebuilt. The pattern is consistent: reported performance gets worse on paper and better in the bank, because the inflated numbers stop being counted.
14-38%
Typical overstatement in platform-reported ROAS before reconciliation
8-18%
Attributable revenue recovered in year one
Under 5%
Meta-vs-CRM gap we hold the account to
1 week
Longest anyone waits to find out why something changed
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Related services
Other locations
Sydney
Melbourne
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
What operators ask before booking the call.
Will you manage our Meta account without rebuilding the tracking first?
Only if the existing measurement holds up. We check it in the audit call. If Meta-reported revenue and your CRM disagree by more than about five percent, managing the account means optimising toward a number that is not real, and we will say so rather than take the work. Sometimes the fix is small and we do it in the first fortnight. Sometimes it is a full server-side rebuild, which is the Attribution Fix engagement instead.
What is the difference between this and your Facebook Ads consultancy page?
The consultancy engagement is a fixed-scope rebuild that ends in a handover: we fix the measurement, prove it, document it, and leave your team running it. Management is the ongoing operation of the account after that, or on an account where the measurement is already sound. Plenty of clients do the first and never need the second.
How often will we actually hear from you?
A written decision note every week, and a working call at whatever cadence suits the account, usually fortnightly. Between those you have direct access to the operator running the account rather than an account manager relaying questions.
Do you manage Google Ads at the same time?
Yes, and usually it is better that way. Meta and Google are competing for the same marginal dollar, and managing them separately means nobody is deciding which channel that dollar should go to. Where a client keeps Google elsewhere we work alongside that team, but we will ask for read access so the allocation call can be made on the whole picture.
What spend level makes this worth it?
Around $20K a month is where the maths starts working. Below that the fee is a large share of the budget and you are usually better served fixing the offer or the funnel first. Above roughly $250K a month the shape of the work changes and it is worth a different conversation.
What happens if performance drops?
You get told in that week's note, with what we think caused it and what we are doing. We do not wait for a monthly report to surface a bad fortnight. If the cause is something we got wrong, the note says that too.
How much does it cost?
We do not publish a rate card, because the work scales with account complexity rather than spend. The number comes in a written proposal after the audit call, fixed for the term, with no percentage-of-spend component. We do not take a share of media budget: it pays us to recommend spending more, which is exactly the incentive you are trying to avoid.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
We take on a small number of accounts at a time.
If you are spending meaningfully on Meta and cannot get a straight answer about why the budget sits where it sits, book the free 30-minute profit audit. Bring last month's Ads Manager export and the matching CRM revenue. We will tell you on the call whether the account needs managing or fixing, and those are not the same job.