Digital marketing agency · Sydney · $2M to $20M operators
A Sydney digital marketing agency that runs the numbers first.
Most Sydney agencies sell media buying. We rebuild the measurement layer underneath, then we work out which dollar of spend actually clears margin. The output is paid acquisition that finance can defend, not just dashboards that look good.
1 of 2 Q2 2026 spot remaining
$3.6B
Revenue influenced since 2019
8 to 18%
Typical attributable revenue recovered, year one
2 / quarter
New clients accepted
Context
Why Sydney operators come to us.
Sydney's mid-market has more competing acquisition channels than any other Australian city. The result is a CAC that drifts upward every year while attribution gets noisier. Most of the operators we meet are spending between $40K and $250K a month on paid traffic, with an in-house performance person or two, and have been through at least two agencies.
The pattern is the same: the first agency built something that worked, the second one inherited it and let it rot, and now nobody can answer which dollar is making the next one. The problem is not media buying. It is measurement.
We rebuild attribution first, then work the spend allocation second. By month three you have a CFO-defensible reporting layer and a media plan that aligns to contribution margin instead of platform-reported ROAS.
Deliverables
What an engagement actually delivers.
01
Server-side measurement rebuild on your domain. Meta CAPI, Google Ads enhanced conversions, GA4 reconciled to your CRM. Event Match Quality lifted into the 7.0 to 8.5 band.
02
Reporting layer in Looker Studio that ties platform-reported revenue to bank-anchored revenue. Daily reconciliation flags variance over 5 percent.
03
Media-buying playbook for the in-house team or your existing agency. We do not run media day-to-day; we architect the system the team operates.
04
Quarterly working sessions covering the six pillars of the PROFIT framework: pull, record, optimise, funnel, increase, turn.
05
Documented operating procedures and a six-month post-engagement quarterly review at no extra cost.
Side by side
How this is different from a Sydney media-buying agency.
Most Sydney agencies
- Sell hours of account management
- Report platform-attributed ROAS
- Dashboards built on browser-side pixels
- Optimise for the metric that justifies the retainer
- Send monthly decks summarising the dashboard
Profit Geeks
- Sell fixed-scope rebuilds and frameworks
- Report contribution-margin ROAS reconciled to the CRM
- Server-side measurement on your own domain
- Optimise for the dollar that lands in the bank
- Working sessions, written decisions, no decks
Who this is for
- Sydney-based operator, $2M to $20M annual revenue, $40K+ monthly ad spend
- Reports from Meta, Google, and the CRM that have stopped agreeing
- Have an in-house performance person who can operate the rebuilt system
- Want the engagement to end with a documented handover, not a permanent retainer
Who it isn't
- Looking for a managed-service ad account run for you day-to-day
- Need a fix in two weeks for a launch (this is not that kind of work)
- Sub-$2M revenue trying to fix attribution before the offer works
- Believe whichever dashboard reports the highest ROAS
Proof, in numbers
What working with us looks like in numbers.
Aggregated and rounded across our last 18 engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges, not guarantees.
+71%
Median lift in Meta Event Match Quality
23% → <5%
Typical Meta-vs-CRM revenue gap, before and after
12 weeks
Standard PROFIT framework engagement length
$58K
Median annual attributable revenue recovered at $40K monthly spend
Frequently asked
What operators ask before booking the call.
Are you a Sydney digital marketing agency?
We are AM Marketing Group Pty Ltd, trading as Profit Geeks, ABN 37 613 053 286, based in Sydney NSW. The work is consulting-shaped rather than agency-shaped: we architect the measurement and the strategy, your in-house team or existing agency executes the day-to-day media buying. About a third of clients ask us to recommend a delivery agency at the end; we have a short list we trust.
Do you take on retainer-style media buying engagements?
No. We sell fixed-scope engagements with a defined start and end. Most clients run an Attribution Fix (six to ten weeks) or the full PROFIT framework (twelve weeks). After the engagement we run a quarterly check-in for six months at no extra cost, then the in-house team operates the system without us.
How is pricing structured?
Fixed-scope, billed in two or three instalments. The Tracking Audit is $6,800 AUD, the Attribution Fix runs from $28K AUD, the PROFIT framework runs from $58K AUD. We send a written proposal after the strategy session with the actual number for your scope.
Will you work alongside our existing agency?
Yes. Most clients have an existing Meta or Google buying agency or in-house performance team. We work alongside whoever runs the day-to-day. Where there is friction (we expect agencies to show their work; some do not) we surface it early and let the client decide.
What if we are not in Sydney?
Most engagements run on a weekly call cadence with shared documents in between. Sydney clients get on-site working sessions at no extra charge; for clients in Melbourne, Brisbane, Perth, and Adelaide we travel fortnightly with travel paid separately.
What size business do you actually take?
Annual revenue between $2M and $20M, currently spending at least $20K per month on paid acquisition. Below that the engagement is too expensive for the lift; above that you typically need a different shape of help than we sell.
Next step
Two new clients per quarter. That's it.
If you're a Sydney operator with $40K+ in monthly ad spend and reports that have stopped reconciling, the next step is a 30-minute strategy session. We will look at three of your dashboards on the call and tell you, in writing, what the rebuild would cover.