Marketing consultant & growth consultancy · Brisbane · QLD
Attribution and growth work for Brisbane and South-East Queensland.
We help Brisbane brands rebuild measurement, fix funnels, and scale paid acquisition with discipline. Same playbook we use in Sydney and Melbourne, applied to the Queensland market's quirks.
1 of 2 Q2 2026 spot remaining
−63%
Cost per qualified lead, Brisbane B2B SaaS engagement
12wk
Standard engagement length
$0
Retainer drift after handover
Local context
What's specific about Brisbane and the Gold Coast.
South-East Queensland's $2M to $20M operators are weighted toward home services, trades-adjacent SaaS, lifestyle DTC, and tourism-related businesses. The acquisition mix tilts more toward Google search and Local Service Ads than Sydney or Melbourne, with Meta carrying a lighter load in most categories.
The recurring issue we see here is bid management on Google: Smart Bidding optimised for the wrong action (a phone-tap, not a confirmed booking), with the resulting CAC drift hidden inside an otherwise plausible-looking dashboard.
Tourism-related businesses have the additional problem of seasonality masking attribution issues. Q3 and Q4 always look fine. Q1 and Q2 always look broken. Sometimes that's seasonality. Sometimes the measurement just falls apart at low volume.
Who this is for
- $2M to $20M annual revenue, currently spending on paid acquisition
- Reports from Meta, Google, and the CRM that don't agree on the numbers
- An owner or operator who wants the work explained, not delivered behind a curtain
- Willingness to leave channels on hold for two to four weeks while the data stabilises
Who this is not for
- Sub-$1M revenue trying to fix attribution before the offer works
- Looking for a managed-service ads agency that runs your account
- Fixed monthly retainer with vague deliverables (we don't sell that)
- Need it done in three weeks for a launch (this isn't that kind of work)
How the work runs
Four steps. Roughly twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only audit of every channel, every event, every consent rule. We hand back a written report with a prioritised list of what to fix and what to leave alone.
02 / 04
Weeks 2 to 4
Rebuild
Server-side GTM, Meta CAPI, Google enhanced conversions. Built in staging first. Cut over during a low-traffic window with old and new running side-by-side until verified.
03 / 04
Weeks 5 to 10
Optimise
We work the funnel where the leak is. Often that is the offer or the qualification flow, rarely the headline font. Every change is measured against contribution margin.
04 / 04
Weeks 11 to 12
Handover
Full documented playbook for the in-house team. Standing call once a quarter for six months, included.
Working with us in Brisbane
Travel from Sydney is included for monthly on-sites.
We schedule monthly on-site sessions in Brisbane CBD or Fortitude Valley for Queensland clients. Travel is included in the engagement scope. Weekly working calls on Google Meet.
Frequently asked
- Do we need to be in the same city?
- No. We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We'll come on-site if it helps the work, paid travel separate.
- What size business do you actually take?
- Annual revenue between $2M and $20M. Below that, the engagement is too expensive for the lift. Above that, you usually need a different shape of help than we sell.
- How is pricing structured?
- Fixed-scope quarterly engagements. The number depends on the breadth of work. We send a written proposal after the strategy session. No hourly billing, no retainer drift.
- What if our ad spend is lower than $20K a month?
- Then the attribution piece may not be worth our fee. Take the Scale Guide and the Profit Audit instead. Come back when the spend justifies the rebuild.
Next step
Show us the Brisbane numbers. We'll show you the leak.
A 30-minute call. We look at your stack, your spend, and your attribution. You leave with a written list of what to fix first.