Facebook Ads agency · Melbourne · DTC and B2B
A Melbourne Facebook Ads agency that fixes the measurement before the spend.
Most Melbourne Facebook Ads agencies report platform-attributed ROAS and call it a day. The number is wrong by 14 to 38 percent for almost every account we audit. We rebuild Meta CAPI, deduplicate against your CRM, and only then is it worth talking about scaling spend.
1 of 2 Q2 2026 spot remaining
$1.42M
Recovered for one Melbourne DTC client, year one
+71%
Median Meta Event Match Quality lift
16 wk
Sample engagement length
Context
Why Melbourne brands come to us for Facebook Ads work.
Most of the Melbourne ecommerce operators we meet have been through the same arc: built on Meta in 2018-2020, hammered by iOS 14.5 in 2021, never quite recovered. The dashboards still report numbers, but the numbers do not match the bank. They have been through one or two agencies and the pattern repeats.
Hospitality and B2B services have a different problem. The acquisition channel works (Meta and Google paid search), but the funnel after the click is leaky. Form submissions go nowhere fast, and the CRM does not pass conversion data back to Meta.
In both cases, the fix starts with Meta CAPI configured properly, not a creative refresh.
Deliverables
What we actually deliver on Facebook Ads engagements.
01
Server-side Meta CAPI with hashed email, phone, FBP, FBC, IP, and order ID on every event. Event Match Quality lifted from 3-5 (typical untouched setup) into the 7.0 to 8.5 band over six to eight weeks.
02
Browser pixel and CAPI deduplication via stable event IDs. No more double-counted purchases inflating reported ROAS.
03
Offline conversion uploads from your CRM (Klaviyo, Shopify, HubSpot, Salesforce, Pipedrive) so post-call lead-gen revenue is fed back to Meta's optimiser.
04
Consent banner reconfigured against AU and EU norms so server-side calls are correctly classified under marketing consent.
05
Reconciliation layer in Looker Studio: Meta-reported revenue vs CRM revenue, monitored monthly. The gap is what tells us whether the rebuild is holding.
Side by side
How this differs from a typical Melbourne Facebook Ads agency.
Typical FB Ads agency
- Optimises against platform ROAS
- Reports from Meta Business Suite directly
- Browser-side pixel, no CAPI or partial CAPI
- Creative-first, measurement-second
- Monthly retainer, ongoing scope
Profit Geeks
- Optimises against contribution-margin ROAS
- Reports reconciled to CRM and bank-anchored revenue
- Server-side CAPI on your domain, fully deduplicated
- Measurement-first; creative work happens with reliable signal
- Fixed-scope rebuild, ends in a handover
Who this is for
- Melbourne or VIC operator running Meta Ads with $20K+ monthly spend
- Meta-attributed ROAS that has stopped matching the CRM
- DTC ecommerce, lead-gen services, hospitality groups, or B2B with paid acquisition
- Have an in-house performance person or existing media buyer to operate the rebuilt setup
Who it isn't
- Looking for a Melbourne agency to run Meta accounts day-to-day
- Sub-$2M revenue trying to scale Meta before the offer is proven
- Need a creative refresh, not a measurement rebuild
- Already running clean server-side Meta CAPI with EMQ above 7.0
Proof, in numbers
Numbers from typical Melbourne Meta engagements.
Aggregated and rounded across our last six Melbourne Meta-heavy engagements. Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
4.1 → 7.9
Median EMQ before vs after the rebuild
11%
Median attributable revenue recovery in year one
Under 5%
Meta-vs-CRM gap we will not cut over below
6-8 weeks
Typical time from kickoff to live server-side CAPI
Frequently asked
What operators ask before booking the call.
Do you do day-to-day Facebook Ads management for Melbourne clients?
No. We architect the measurement and the strategy. Your in-house team or existing media buyer executes the day-to-day buying. About a third of Melbourne clients ask us to recommend a Meta-buying agency at the end of the engagement; we keep a short list of operators we trust.
What does a Meta CAPI rebuild typically recover?
Eight to 18 percent of attributable revenue in year one for most operators in the $2M to $20M band. The recovery comes from server-side bypass of ad-blockers and ITP, EMQ lift on Meta's side, and offline conversion uploads from the CRM.
Are you in Melbourne?
We are based in Sydney NSW (AM Marketing Group Pty Ltd, ABN 37 613 053 286). On-site working sessions in Melbourne are scheduled fortnightly. CBD, Richmond, and Cremorne are the usual offices. Travel from Sydney is included for engagements that warrant it.
How long does a Meta CAPI rebuild take?
Six to ten weeks from kickoff to live. Week one is diagnostic, weeks two to four are the staging build, week five is the cutover with old and new running in parallel, weeks six to ten are stabilisation and the reporting handover.
How much does it cost?
Standalone Attribution Fix engagements that include Meta CAPI run from $28K AUD. The full PROFIT framework engagement, which includes the Meta work plus the other five pillars, runs from $58K AUD. We send a written proposal with the fixed number after the strategy session.
Next step
Two clients per quarter. We talk to operators, not buyers.
If you're a Melbourne operator running Meta Ads at meaningful spend and the reports have stopped reconciling, the next step is a 30-minute strategy session. Bring a Meta dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.