Facebook ads agency · Perth · Facebook and Instagram
A Facebook ads agency for Perth that trusts the CRM over Ads Manager.
Perth runs two hours behind Sydney, three during eastern daylight saving, so we set the weekly calls to your working day rather than ours. We run Facebook and Instagram ads for WA businesses on Meta's Conversions API, not a browser pixel alone, and every budget decision is checked against the sales your CRM records rather than what Ads Manager reports.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
Perth hours
Weekly calls set to your working day, with decisions written down in between
3.1 → 7.4
Event Match Quality in Meta before and after a Conversions API rebuild, in one published engagement
Fixed fee
For the agreed scope, never a percentage of your Meta spend
Context
What makes Facebook ads in WA a different job.
The WA market puts very different businesses side by side: resources-adjacent B2B services with long sales cycles, healthcare clinics, hospitality venues, and DTC brands that ship east. Each needs Meta to learn from a different event, and few of those events happen inside Ads Manager.
A mining-services supplier closes a contract weeks after the lead, so Meta has to optimise on a qualified enquiry and see the closed deal later through the CRM. A clinic advertising a regulated health service works under Ahpra's advertising rules, which shape what the creative can say. A brand shipping from Perth to the eastern states pays freight that eats into margin, so the order value Meta reports overstates what the sale was worth.
Underneath all of it sits the same fix. Meta's Conversions API sends events from your server, matched on hashed customer details, so the optimiser sees more of what happened and the reports can be reconciled against the CRM. Then the account can be run on real numbers, during Perth's working day.
Deliverables
What a Perth Facebook ads engagement covers.
01
Meta's Conversions API set up server-side and deduplicated against the browser pixel, so each purchase or lead is counted once.
02
The right optimisation event for your sales cycle: purchases for retail, qualified leads for B2B and services, with closed deals sent back from the CRM.
03
Facebook and Instagram campaigns managed weekly: budgets, audiences, placements and creative rotation, decided against margin.
04
Freight and discounts built into how DTC results are judged, so an order shipped to Melbourne is not scored like one delivered in Joondalup.
05
Creative briefs written for what your industry can say, including the limits Ahpra sets for regulated health services.
06
A weekly call at a time that suits Perth, a written decision log, and on-site sessions when the engagement warrants them, with travel costed separately.
Side by side
How we differ from a typical Facebook ads agency serving Perth.
Typical setup
- Browser pixel only, results read from Ads Manager
- Every WA business optimised for cheap leads
- Order value treated as profit
- Calls booked on east-coast time
- Fee tied to how much you spend
Profit Geeks
- Conversions API, results checked against the CRM
- Optimisation event chosen for your sales cycle
- Freight, discounts and margin counted
- Weekly calls set to Perth hours
- Fixed fee for the agreed scope
Who this is for
- Perth or WA business spending $20K or more a month on Meta, or a trade business from about $1,500
- B2B services, healthcare, hospitality, or a DTC brand selling into the eastern states
- Meta results that do not match what the CRM or the bank shows
- Comfortable with a team working Perth hours remotely, and visits when they are worth the trip
Who it isn't
- Wants the lowest cost per lead, whatever the leads are worth
- Needs an agency in a Perth office every week
- Wants organic posting and content creation as the main service
- Under about $2M in revenue and still proving the offer
Proof, in numbers
Published numbers from our Meta work.
From our Melbourne DTC ecommerce case study and the typical ranges we publish. Perth engagements use the same method. These are results from specific work and typical ranges, not a forecast for your account.
$1.42M
Recovered ad spend for a DTC apparel brand, year one
32% → 4%
Gap between Meta and Shopify order counts, before and after
58% → 71%
Consent opt-in rate after a clearer banner
23% → <5%
Typical gap between Meta-reported and CRM revenue, before and after
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Perth · Marketing consultant →
Want a senior plan and advice rather than us running the account? Same team, consulting engagement.
Related services
Other locations
Sydney
Melbourne
Brisbane
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
A fixed fee for the measurement rebuild, then a fixed fee for ongoing management, both quoted in writing after the call. No per-channel markup and no percentage of your ad spend. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working.
Frequently asked
What operators ask before booking the call.
How much does it cost to hire a Facebook ad agency in Perth?
Meta management is usually priced the same two ways as Google Ads management. Our cost guide puts those fees at 10 to 20 percent of ad spend, or a flat retainer of about $1,500 to $3,000 a month for small accounts and $3,000 to $8,000 for mid-sized ones. We work on a fixed fee for the scope we agree, with no percentage of your Meta budget, and set it out in a written proposal after the free audit call. Any travel to Perth is a separate line in that proposal, so you see it before you agree to anything. If your spend is too small for the fee to pay its way, we will say so on the call.
How much a Google Ads agency costs in AustraliaWhat is the average cost of a Facebook ad in Australia?
There is no useful single average, because cost moves with the audience, the season and the offer. The cleanest benchmark is CPM, the cost per 1,000 impressions: broad consumer audiences in Australia commonly sit between $8 and $25, and narrow B2B or finance audiences cost more. The number to manage is cost per acquisition once the measurement is fixed, which is also the figure Meta reports least reliably.
Facebook ads cost in Australia, by industryIs $1,000 enough for Facebook ads?
A month at $1,000 is enough to test an offer or a few creative angles. It is rarely enough for Meta to optimise on sales. Meta's learning phase needs about 50 optimisation events per ad set per week, and $1,000 a month is roughly $230 a week, so each purchase would need to cost under about $5 to get there. At that budget, run one ad set, optimise for an event that happens often enough, such as a lead or an add to cart, and judge it on the sales in your CRM.
Is it worth paying for Facebook ads for a WA business?
It is worth it when a customer is worth more than it costs to win one, and you can measure both. Meta is good at finding buyers who were not searching yet, which suits DTC brands, venues and clinics with a clear offer. It is harder work for long-cycle B2B, where the sale closes weeks later and Meta needs CRM data to learn from. The audit call will tell you which side of that line you are on.
Read the DTC ecommerce case studyAre you based in Perth?
No. We work from our Sydney HQ and our office in Hamilton, Brisbane. Perth clients get a weekly call set to Perth hours, written decisions in between, and on-site sessions when the engagement warrants them, with travel costed separately. Perth runs two hours behind Sydney, or three during eastern daylight saving, so calls are planned around your day.
Our Perth digital marketing agencyCan you advertise a WA health clinic on Facebook?
Yes, within the rules. Anyone advertising a regulated health service is bound by section 133 of the Health Practitioner Regulation National Law, which rules out testimonials about clinical aspects of care, and Ahpra's guidance says that applies to the clinic's own social media pages too. We write briefs and choose targeting inside those limits. Confirm what applies to your profession with Ahpra or your professional body before anything runs.
Is Instagram included, or only Facebook?
Both. Facebook and Instagram run from the same Meta ad account on the same Conversions API data, so placements are chosen on what each one returns rather than on which platform the business prefers.
How we run Facebook ads week to weekWhat happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Start with a call at a Perth-friendly time.
The free 30-minute profit audit runs on Google Meet at a time that suits Perth, with a senior operator. Bring last month's Ads Manager results and the sales your CRM recorded for the same month. You will get a written read on the gap between them, and it is yours to keep.