Pricing · Fixed fees · No percentage of spend
Our pricing, and what marketing costs in Australia.
We do not publish a rate card. We do publish how we charge, what sets the number, and what the rest of the market charges for the same work, so you can judge any quote, ours included.
30 min · Written findings you keep · Quote in writing after the call
Engagement intake, currently open
What the market charges
Google Ads management in Australia, from our own cost guide.
General market ranges, not quotes, and not our prices. They are the closest published benchmark for what an agency charges to run paid media, so they are a fair thing to hold any quote against.
10 to 20%
of ad spend
The usual Google Ads management fee on the percentage model. The percentage tends to fall as spend rises.
$1,500 to $3,000
a month
A typical flat retainer for managing a small Google Ads account.
$3,000 to $8,000
a month
A typical flat retainer for a mid-sized account with several campaign types. Larger or multi-market accounts run above it.
Meta has no equivalent fee benchmark in our guides, but the media cost is published: broad consumer audiences in Australia commonly cost $8 to $25 per thousand impressions, before any agency fee.
Cost guides
What each kind of marketing costs, one guide at a time.
Each guide puts sourced, dated figures on one cost and shows how to test a quote against your own margin, whoever sends it.
Google Ads cost in Australia
What a click costs for 20 service types, from Keyword Planner, and the monthly budget Google's Target CPA guidance points to.
Read the guideGoogle Ads management fees
Percentage of spend, retainer or hybrid: the market ranges, what the fee should buy, and the red flags in an agency quote.
Read the guideFacebook and Instagram ads cost
Dated AUD ranges for CPM and cost per lead by industry, what Instagram adds, and the weekly budget Meta's learning phase needs.
Read the guideMarketing agency fees in Australia
The four ways agencies charge, fees worked at real spend levels, and how much revenue a fee has to bring in to pay for itself.
Read the guideSEO cost in Australia
Price bands from a survey of 439 SEO providers, what makes one quote higher than another, and a break-even for SEO fees.
Read the guideWebsite cost in Australia
What a website build costs, what drives the price, and what comes after launch.
Read the guideMarketing budget as a percent of revenue
2026 averages from The CMO Survey and Gartner, and a method that builds the budget from margin and customer acquisition cost.
Read the guideOutsourcing digital marketing
An agency, freelancer, consultant, fractional CMO or in-house hire, compared on cost, control and fit.
Read the guide
Calculators for the same sums
- ROAS calculator
Break-even ROAS from your gross margin.
- Ad spend calculator
What a month of spend returns after margin and overheads.
- CAC calculator
What a customer costs to win, and how long it takes to earn back.
- CPM calculator
Cost per 1,000 impressions, budget and impressions, worked both ways.
- MER calculator
Revenue for each dollar of marketing spend, across every channel.
How we charge
One fixed fee for the agreed scope. Never a percentage of your spend.
01
A fixed fee for the agreed scope
The proposal names the channels, the systems, the deliverables, the people and the fee. The fee covers that scope, and it does not move when your ad budget does.
02
Never a percentage of your ad spend
A percentage pays an agency more for spending more of your money, and less for cutting a campaign that is not working. A fixed fee removes that pull, so telling you to spend less costs us nothing.
03
Quoted in writing, after a free call
The free 30-minute profit audit is where we see your spend, revenue and tracking. The written proposal comes after it. Nothing is priced before we have seen the numbers, because a price given without them is a guess.
04
No published rate card
Scope is what costs money, and scope varies more than spend does. A trade business with one job management system and two ad platforms is a smaller job than a retailer on three platforms and two CRMs, even when the budgets match. One price list would overcharge the first and undercharge the second.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedOngoing management is a fixed fee for the agreed scope. Fixed-scope projects, such as the twelve-week rebuild and CRO, are paid in instalments. Everything is quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house. The twelve-week rebuild also includes a quarterly check-in for six months after it closes.
If your spend is too small for our fee to pay for itself, we say so on the call.
What you can buy
How each piece of work is priced.
Profit audit call
Free · 30 minutes
A senior operator looks at your spend, revenue and tracking. You keep the written findings whether or not we work together.
Book the free callTwo-week diagnostic
Fixed fee
Read-only. Every tag, event and consent rule mapped and written up, each issue rated with an engineering-day estimate.
What the diagnostic coversTwelve-week rebuild
Fixed fee, paid in instalments
Measurement rebuilt server-side, the funnel worked where it leaks, and a written playbook your team runs at the end.
What the twelve weeks coverOngoing management
Fixed fee for the agreed scope
Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok and X ads, and search (SEO and AEO), run week to week by senior operators, with each decision and its reasoning written down.
How we manage Google AdsConversion rate optimisation
Fixed fee, twelve weeks
Landing pages, A/B testing and the checkout or quote path, scored on margin, with the winners shipped and handed over.
What CRO coversWebsites
Quoted after the call
Typically two to three weeks from kickoff to launch, on whichever platform suits the business. After launch, a monthly care plan covers hosting, updates and small changes.
Websites for trade businessesFractional CMO
Quoted after the call
An ongoing, part-time senior marketing lead for a business without a senior marketer, scoped on the call like everything else.
What the fractional CMO role covers
What sets the cost
What moves the price of each kind of marketing work.
These hold whoever you hire. Two quotes for the same service can differ a long way for good reasons, and these are usually the reasons.
Google Ads management
Two costs: the clicks you pay Google for, and the fee for running the account.
- How many campaigns and campaign types run (Search, Performance Max, Shopping)
- How many locations, service lines or product ranges need their own structure
- Whether conversion tracking works, or has to be rebuilt first
- Whether booked jobs or sales are uploaded back from the CRM
Facebook and Instagram ads
Broad consumer audiences in Australia commonly cost $8 to $25 per thousand impressions. The agency fee sits on top.
- How much new creative the account needs each month
- How many audiences, regions and offers run at once
- Whether the Conversions API is sending server-side events
- Whether a product catalogue or feed has to be managed
SEO and AEO
Priced on the work the site needs, not on a ranking promise.
- How large the site is, and how sound it is technically
- How competitive the searches you want to win are
- How much content has to be written or rewritten
- Local or national, and whether AI search (AEO) is in scope
Websites
A brochure site and a site that takes bookings are different jobs, even when they look alike.
- How many page types and templates the site needs
- Integrations such as booking, quoting or job management software
- Whether it sells online
- Who writes the copy
Who our fee pays for
The fee has to pay for itself. This is where it usually does.
Most businesses
$2M to $20M in revenue
Australian businesses turning over $2M to $20M a year, with $20K or more a month going into paid acquisition. Below that, our fee is usually too large a share of what the work can return.
Trade businesses
From about $1,500 a month in spend
Trades start lower: from $500K in revenue and about $1,500 a month in ad spend. There are fewer channels and fewer systems to connect, usually the job management software, call tracking and the Google Business Profile, so the scope is smaller and so is the fee.
How we work with trade businessesBelow those levels, the free tools are a better first step than a proposal. They run the same break-even maths we use on the call.
Open the free toolsFrequently asked
The cost questions we hear most.
How much should I pay someone to manage my Google Ads?
Pay a fee you can see coming back as profit. The market gives you two reference points. On the percentage model, 10 to 20 percent of what you spend with Google, sliding down as spend grows. On a flat retainer, around $1,500 to $3,000 a month for a small account and $3,000 to $8,000 for a mid-sized one, with larger or multi-market accounts above that. Turn whichever you are quoted into dollars, then ask what the account must return, after ad spend and cost of goods, to cover it. The return Google reports is not that number. Our fee is fixed for the agreed scope and never moves with your spend.
Read the Google Ads agency cost guideHow much do marketing agencies charge in Australia?
Most charge in one of four ways: a percentage of ad spend, a flat monthly retainer, a project fee, or a fixed fee for an agreed scope, with hourly rates and performance deals as variations. The clearest published benchmark is for paid media. Our Google Ads agency cost guide finds most management priced at 10 to 20 percent of spend, or as a retainer of roughly $1,500 to $3,000 a month for small accounts and $3,000 to $8,000 for mid-sized ones. Strategy, SEO, creative and websites are often quoted separately. Compare quotes on what is included and who does the work, not only on the monthly number.
How Australian agencies chargeHow much does it cost to hire a Facebook ad agency?
There are two separate costs. The agency fee usually follows the same models as Google Ads management, a percentage of ad spend or a flat monthly retainer, and creative production is sometimes charged on top. Then there is what Meta charges to show the ads. Our Facebook cost guide puts reaching broad consumer audiences in Australia at roughly $8 to $25 for every thousand impressions, with B2B and finance audiences dearer. Size the budget from what Meta needs to learn. Meta says an ad set usually leaves the learning phase after about 50 results in the week after a significant edit, so at a $40 cost per purchase one ad set needs about $2,000 a week. That last figure is arithmetic, not a benchmark.
Read the Facebook and Instagram cost guideIs $10 a day enough for Google Ads?
For most businesses, no. Google can spend up to twice your daily budget on a busy day, but caps the month at 30.4 times it, so $10 a day comes to about $304 a month. Divide that by your cost per click. In the Keyword Planner data we pulled on 1 October 2026, top-of-page bid ranges for common trade searches ran from $2 a click at the cheap end to $71 at the dear end, so the same $304 buys anywhere from a handful of clicks to around 150. Google recommends judging Target CPA on at least 30 conversions over 30 days; on $304, each of those would have to cost about $10, counting the clicks that never convert. That is a test budget, and $20 a day only doubles it. The trade businesses we work with start from about $1,500 a month in spend.
What a Google Ads click costsHow much does SEO cost in Australia?
SEO is priced on the work a site needs, so two quotes can differ a long way for good reasons. What drives it: how large the site is and how sound it is technically, how competitive the searches you want are, how much content needs writing or rewriting, whether the target is local or national, and whether answer engine optimisation for AI search is included. The best public price data is global: in Ahrefs' survey of 439 SEO providers, the most common monthly retainer was $501 to $1,000. Be wary of a low monthly price with no named deliverables, and of anyone who promises rankings. When we run SEO, it sits inside the fixed fee for the agreed scope and is scored on enquiries and revenue rather than keyword positions.
Read the SEO cost guideHow much does a website cost?
It depends on what the site has to do. A few service pages and a contact form is a different job from a site that takes bookings, connects to job management software or sells online, and who writes the copy matters too. We quote website builds after the free call, on whichever platform suits the business. A typical build takes two to three weeks from kickoff to launch. After launch, a monthly care plan covers hosting, updates and small changes, so the site does not drift out of date.
Read the website cost guideIs it worth it to hire a marketing agency?
It is worth it when the work returns more profit than the fee costs, and you can check that from your own records. Before hiring anyone, work out what a customer costs you and what one is worth, using your accounts or CRM rather than the ad platforms. If those numbers reconcile and you need the work done every week, an agency can earn its fee. If they do not, fix the measurement first, because an agency will otherwise spend against numbers nobody trusts. If your spend is too small for our fee to pay for itself, we say so on the free call rather than take the work.
Agency, freelancer, consultant or hire comparedHow much should a business spend on marketing?
Two 2026 surveys put the average at 7.8 to 9.0 percent of revenue. Gartner's survey of mostly $1 billion-plus companies found 7.8 percent, and The CMO Survey of US companies found 9.0 percent, with smaller companies reporting more. Treat those as a sanity check, not a target. Build your own budget from what a customer is worth and what you can pay to win one: the customers you need, multiplied by your target cost per customer. Then compare the result with the averages.
How to set a marketing budgetHow much does Profit Geeks charge?
A fixed fee for the agreed scope, quoted in a written proposal after the free 30-minute profit audit. We do not publish a rate card, because the fee follows the size of the work: your stack, how many ad platforms are live, the state of your CRM integration, and how many service lines and locations you run. Your industry and your ad spend do not move it, and it is never a percentage of your spend. Ongoing management is a fixed fee for the agreed scope; projects such as the twelve-week rebuild are paid in instalments.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Bring your numbers. Leave with a written answer.
The free 30-minute profit audit is where pricing stops being general. A senior operator looks at your spend, revenue and tracking, tells you whether our fee would pay for itself, and puts the findings in writing for you to keep. We reply within one business day with three times to choose from.