Finance broker marketing · Asset, equipment and commercial finance · Australia
Finance broker marketing for asset and commercial lending, judged on deals settled.
Most broker marketing is written for home loans. An asset or commercial finance broker sells to a business: a tradie replacing a ute, a transport operator adding a prime mover, a company refinancing its premises. The buyer, the lenders, the time a deal takes and even the credit law are different. We run Google Ads, LinkedIn, Meta and search for finance brokers on those terms, with every enquiry followed through your CRM to the deal that settles.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
9,900
Monthly Australian searches for 'business loan', with top-of-page bids of $21.79 to $78.92. Keyword Planner, October 2026.
$99.34
The top of the top-of-page bid range for 'equipment finance broker'. For 'mortgage broker' it is $34.08. Keyword Planner, October 2026.
Fixed fee
For the agreed scope, quoted in writing after the free audit call. Never a percentage of your ad spend.
How we run marketing for finance brokers
Four ways finance broking differs from home loans, and what each changes in the marketing.
Principle 01
The borrower is a business
Your client is a sole trader, a partnership or a company, often deciding with their accountant. They search for the asset or the outcome, such as truck finance, an equipment loan or a business loan, more often than for a broker. Campaigns are built around assets and industries, and landing pages talk about what the business is buying and how quickly it needs it.
Principle 02
Each deal runs on its own timetable
A vehicle purchase with tidy financials can move quickly. A commercial property loan or a larger facility goes through financial statements, valuations and a credit team, and takes longer. Google Ads accepts an imported conversion up to 90 days after the click, so bidding learns from an earlier step, usually a submitted application, while every channel is judged in the CRM on deals that settle, however long they take.
Principle 03
The lenders and their appetite differ
Asset and commercial deals go to a different set of lenders from home loans, each with its own appetite by asset, industry, loan size and time in business. Marketing that brings in deals nobody will fund costs twice: once in media and again in your time. We use your approvals and declines to steer the budget towards the assets, industries and deal sizes your lenders actually write.
Principle 04
Consumer credit rules apply to part of the book
The National Credit Code covers credit to individuals that is wholly or predominantly for personal, domestic or household purposes, or for residential investment property (section 5). Most equipment and business lending sits outside it. A car loan for private use sits inside it, with the comparison rate rules that come with any advertised rate. So consumer and business campaigns run separately, and the ASIC Act's ban on misleading conduct applies to both.
Deliverables
What we run for a finance brokerage.
01
Google Ads built around assets and outcomes: separate campaigns for vehicles, trucks and trailers, plant and equipment, business loans and commercial property, with negative keywords for hire, rental, jobs and courses, so the budget follows the deal types your lenders fund.
02
Consumer and business campaigns kept apart. Consumer car and personal loan ads follow the National Credit Code, with a labelled comparison rate beside any advertised rate, and business finance ads say plainly that they are for business purposes.
03
Introducer tracking: a source on every deal from accountants, equipment and vehicle dealers and other introducers, so you can see which relationships settle deals and which only send paperwork.
04
Your CRM connected (your broker CRM, or HubSpot, Salesforce or Pipedrive), with submitted applications sent to Google Ads as conversions and settled deals uploaded when they land inside Google's 90-day window.
05
Meta campaigns for sole traders and small businesses, built around the asset and the trade, with lead forms that ask about time in business, the asset and the amount before anyone calls.
06
LinkedIn campaigns for commercial and larger equipment deals, reaching business owners, finance managers and fleet managers by job title, industry and company size, and judged on settled deals like every other channel.
07
Search and answer engine optimisation: a page for each asset and finance type you write, a Google Business Profile, and plain answers to the questions business owners ask, such as how a chattel mortgage works, written so Google and AI assistants can cite them.
08
Reporting by asset type, industry and introducer: enquiries, applications, approvals and settled deals, reconciled to your settlement records each month.
09
Ongoing management by senior operators, with budgets moved weekly on cost per settled deal and the reasoning written into a decision log you keep.
Who this is for
- Asset, equipment, vehicle and commercial finance brokers, working alone or in a group
- A book that mixes business and consumer deals, or is heading that way
- A CRM where deals are recorded through to settlement
- An owner who wants to know which assets, industries and introducers pay, not just how many enquiries arrived
Who it isn't
- Looking for bought lead lists or cold-calling campaigns
- Wanting consumer finance ads that skip the comparison rate rules
- Expecting a verdict on a channel before its deals have had time to settle
- Wanting your organic social accounts run for you (we leave that to your team or a specialist we recommend)
How we work with finance brokers
Measurement first, then the campaigns, in one fixed-fee proposal.
Most finance brokerages start with the measurement, because a deal that settles months after the click is invisible to the ad platforms unless the CRM tells them about it. If yours already does, management starts straight away. Both are quoted in one written proposal after the free audit call. There is no rate card, and the fee is never a percentage of ad spend.
Optional · Two weeks
The two-week diagnostic
Read-only. We trace recent enquiries by source and asset type through your CRM to approval and settlement, check how consumer and business ads are separated, and write up a prioritised fix list.
Step 01 · Twelve weeks
The measurement rebuild
Source and introducer capture, the CRM connected to Google Ads and Meta, application and settlement uploads, and reporting by asset type and industry. Fixed scope, paid in instalments.
Step 02 · Ongoing
Ongoing management
Google Ads, LinkedIn, Meta and search run week to week against cost per settled deal, with consumer and business campaigns kept apart and every decision written into a log you keep.
Brokers who also write home loans can run both under one engagement. And if your media budget is too small for our fee to earn its keep, you will hear that from us on the call.
Where to go next
Related services and neighbouring industries.
Related services
Mortgage broker marketing →
If your book includes home loans: the settled-loan program for brokerages.
Mortgage broker lead generation →
Bought leads against your own, costed per settled loan.
B2B lead generation →
Lead generation for businesses that sell to other businesses.
Google Ads management →
Search campaigns built by asset and finance type.
Tracking audit →
A read-only check of your tracking before anything changes.
Related industries
- Marketing for tradies →
- Law firm marketing →
- Marketing for accountants →
- Dental marketing →
- NDIS provider marketing →
- Childcare marketing →
- Real estate marketing →
- Property developer marketing →
Cities we work with finance brokers in
SydneyMelbourneBrisbanePerthAdelaideNational (remote)
Run your numbers
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
A fixed fee for the measurement rebuild, then a fixed fee for ongoing management, both quoted in writing after the call. No per-channel markup and no percentage of your ad spend. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working.
Frequently asked
Questions finance brokers ask about marketing.
What is finance broker marketing?
The work of winning a finance broker new borrowers and new introducers. For an asset or commercial broker that means turning up when a business owner searches for the asset or loan they need, giving accountants and dealers a reason to send deals, and following every enquiry through to the deal that settles so the budget goes where deals come from. It differs from lender marketing, which sells one product, and from mortgage broker marketing, which sells home loans to households.
How is marketing for asset finance brokers different from mortgage brokers?
Four things change. The borrower is a business, so campaigns are built around the asset and the trade rather than the borrower's stage of life. The time to settlement depends on the deal, from vehicle purchases that can move quickly to commercial property loans that need valuations. The lenders and their appetite are different. And most business lending sits outside the National Credit Code, while consumer car and personal loans sit inside it. The clicks cost more too: Keyword Planner tops out at $96.79 for 'business loan broker' and $99.34 for 'equipment finance broker', against $34.08 for 'mortgage broker' (October 2026).
What does a finance broker do?
A finance broker arranges finance from lenders for a client: vehicle and equipment finance, business loans, commercial property loans and sometimes personal loans and home loans. The broker works out what the client needs, finds a lender whose criteria fit, and manages the application through to settlement, and is paid by commission from the lender, a fee from the client, or both. How you are paid matters for the marketing: if lenders pay you, the words independent, impartial and unbiased are restricted when you offer consumer credit services (section 160B of the National Credit Act).
Do the credit advertising rules apply to equipment and business finance?
Partly. The National Credit Code applies to credit for individuals or strata corporations that is wholly or predominantly for personal, domestic or household purposes, or for residential investment property (section 5). Equipment and business loans to companies, or to sole traders for business use, usually fall outside it, so the Code's comparison rate rules do not apply to those ads. A business purpose declaration does not take a loan outside the Code if the lender knew, or had reason to believe, the money was really for personal use (section 13). Either way, the ASIC Act prohibits misleading or deceptive conduct in commercial lending, and RG 234 sets out how ASIC reads those rules for credit ads. This is general information; check with your licensee or a lawyer.
How RG 234 applies to broker adsShould a car finance broker advertise interest rates?
Only with the comparison rate rules built in. A car loan for private use is consumer credit, so an ad that states an annual percentage rate must also give a comparison rate for the prescribed amount and term, name the product, say whether the loan is secured, carry the prescribed warning, and keep the comparison rate no less prominent than the headline rate (National Credit Code sections 160 to 164). If the rate is not your selling point, leave it out of the ad and give it in the quote. If it is, build the ad around those rules from the first draft. Keyword Planner shows 9,900 monthly searches for 'car finance' and 27,100 for 'car loan' (October 2026), so the demand is there either way.
Does Google Ads work for equipment and business finance?
It is where much of the ready-to-buy demand sits: Keyword Planner shows 1,000 monthly searches for 'equipment finance', 1,600 for 'truck finance' and 2,900 for 'chattel mortgage' (October 2026). The bids are high, so structure decides the return. Split campaigns by asset and finance type, exclude hire, rental, job and course searches, and bid against submitted applications rather than form fills. Google also requires financial services advertisers in Australia to be verified before their ads show, a rule in force since 30 August 2022, so allow time for that before launch.
Should finance brokers advertise on LinkedIn?
For the commercial side of the book, often yes. LinkedIn lets a campaign reach people by job title, industry and company size, which suits commercial property loans, larger equipment deals and fleet finance, where the decision sits with a business owner, a finance manager or a fleet manager rather than a household. It suits consumer car loans far less. We run it where your deal mix calls for it and judge it the same way as Google and Meta: on applications submitted and deals settled, not on clicks or followers.
How do you track a deal that settles months after the click?
Keep the click attached to the deal. The enquiry form and call tracking capture Google's click ID and the source, the CRM keeps them on the deal, and each stage goes back to Google Ads as it happens. Google accepts imported conversions up to 90 days after the click, so for longer deals the bidding learns from the submitted application, while the monthly report judges every channel on settled deals however long they took. Introducer deals get the same treatment, with a source field that is not overwritten when the client later clicks an ad.
Should finance brokers work with dealers and accountants?
Yes, and measure them like a paid channel. Equipment and vehicle dealers meet buyers at the moment of purchase, and accountants see a business's numbers before anyone else does. Give each introducer a tracked link or phone number and a source on every deal, report back to them on what settled, and you will know which relationships are worth the time. Keep each arrangement in writing, including any commission you pay, and check what your licence or your lenders require you to disclose.
How much does finance broker marketing cost?
Two lines in the budget: the media Google and Meta charge you, and the fee for running it. Management in Australia is usually priced at 10 to 20 percent of ad spend, coming down as spend rises, or as a flat retainer of about $1,500 to $3,000 a month for smaller accounts and $3,000 to $8,000 for mid-sized ones. Ours is a fixed fee for the agreed scope, never a percentage of spend, quoted in writing after the free audit call. With business finance clicks priced where they are, the measurement matters more than the fee, and if your spend is too small for the fee to pay for itself, we will say so on the call.
What agency fees look like in AustraliaWhat you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Bring last quarter's deals, by asset type and by source.
Book the free 30-minute profit audit and a senior operator will go through your numbers with you. Bring a quarter of enquiries and settled deals, split by asset type and by where they came from, and tell us which CRM you use. We will show you which sources settle deals, where consumer and business advertising need separating, and whether your spend can carry our fee. You keep the written findings, and we reply within one business day with three times to choose from.