Mortgage broker lead generation · Bought leads, referrals, Google, Meta · Australia
Mortgage leads costed by the settled loan, whether you buy them or generate your own.
A mortgage lead is worth what it costs per settled loan, not what it costs to buy. Sellers price leads one at a time and most dashboards stop at the enquiry, so a cheap source can turn out to be the dearest once you count the loans it never settles. We run mortgage broker lead generation the other way round: referral partners, Google Ads, Meta and local search, with every source, bought leads included, followed through your CRM to settlement.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
6,600
Monthly Australian searches for 'mortgage broker near me', with top-of-page bids of $9.58 to $37.83. Keyword Planner, October 2026.
90 days
How long after the click Google Ads accepts an imported conversion. Loans that settle later still count, in the CRM report.
Per settled loan
How every source is judged: referral partners, bought leads, Google, Meta and your Google Business Profile.
How we run marketing for mortgage brokers
Four rules we run mortgage lead generation by.
Principle 01
Compare every source on cost per settled loan
A bought lead, a Google click and a coffee with an accountant all cost something. The only fair comparison is what each source cost divided by the loans it settled. A lead that costs half as much but settles a quarter as often is the dearer lead, and you only see that when the source of every loan is recorded at intake and still there at settlement.
Principle 02
Buying leads rents someone else's funnel
A lead seller owns the ads, the landing page and what the platforms learn from them. You get the contact. That can fill a diary while your own channels warm up, and some sellers' leads settle well. But each month you buy, the account history that makes paid search cheaper over time builds up in someone else's account. We run your own channels so that history is yours, and keep buying only from sellers who beat them per settled loan.
Principle 03
Speed is part of the price of a lead
A borrower who fills in a form is often comparing brokers that evening. An enquiry that waits until tomorrow is worth less than the same enquiry answered in minutes. Every source is held to the same response standard and measured the same way, so you can tell a poor source from a good one that was answered too late.
Principle 04
The advertising rules travel with the lead
ASIC's RG 234 names lead generators as promoters, alongside brokers and lenders. An ad that states a rate needs a comparison rate that is no less prominent, under the National Credit Code. Promises such as pre-approved or guaranteed approval are hard to stand behind when responsible lending applies. Your licensee signs off what runs, and before you buy from a seller we ask to see the ads behind its leads.
Deliverables
What mortgage broker lead generation from us includes.
01
Source capture on every enquiry: referral partner, lead seller, Google Ads, Meta, Google Business Profile or organic, recorded at the form or the call and written into your broker CRM, so each settled loan can be traced back to where it started.
02
Your CRM connected (Mercury, BrokerEngine, Salestrekker, Salesforce, HubSpot or similar), with appointments and applications sent to Google Ads and Meta as conversions, and settled loans uploaded to Google when they land inside its 90-day window.
03
Google Ads built by loan purpose: refinance, first home buyer, self-employed, investment and construction in their own campaigns, because the clicks are priced differently. Keyword Planner puts 'refinance home loan' at 6,600 searches a month with top-of-page bids up to $48.41 (October 2026).
04
Meta lead ads that qualify before they collect: questions on loan purpose, timeframe and deposit or equity, targeted to people 18 and over as Meta requires for loan ads, with answers synced to the CRM so the first call happens in minutes.
05
A lead seller scorecard: every seller you buy from scored monthly on cost per appointment, cost per application and cost per settled loan, beside your own channels, with a keep, cut or renegotiate call on each.
06
Referral partner reporting for accountants, planners, real estate agents and builders, with each partner's introductions counted through to settlement and a short monthly summary you can share with the partner.
07
Speed-to-lead setup: an instant alert to whoever is on, an automatic text so the borrower knows who will call, an evening roster, and timestamps written to the CRM for a weekly report by source and broker.
08
Ad copy and landing pages drafted with RG 234 and the National Credit Code in mind, sent to your licensee or aggregator for approval, with a dated record of what ran and where.
09
Local search: Google Business Profile, reviews, and a page for each suburb and loan purpose you actually serve, written so Google and AI assistants can cite it when a borrower asks who to call.
10
Ongoing management by senior operators, with budgets moved weekly on cost per settled loan and every decision written into a log the brokerage keeps.
Who this is for
- Brokers and brokerage groups who buy leads now, or are deciding whether to
- A broker CRM in place, and someone at intake who can record where each enquiry came from
- A licensee or aggregator sign-off process for advertising
- A principal who wants to know which sources settle loans, not which ones fill the inbox
Who it isn't
- Looking to buy leads from us (we do not sell leads; we run your own lead generation and score the sellers you use)
- Want the cheapest leads available, whatever share of them settle
- Unwilling to have ads checked against RG 234 and signed off by your licensee
- Expecting a verdict on each channel before its loans have had time to settle
- After someone to post on social media every day (that stays in-house, or with a specialist we can point you to)
How we work with mortgage brokers
Source tracking first, then the lead generation run against settlements.
If your CRM cannot already tell you which source each settled loan came from, that is the first job, because nothing on this page can be measured without it. If it can, we go straight to running the channels. Both are quoted in one written proposal after the free audit call, as a fixed fee for the agreed scope. There is no rate card, and the fee is never a percentage of ad spend or a margin on leads.
Optional · Two weeks
The two-week diagnostic
Read-only. We trace a quarter of enquiries from each source, lead sellers included, through your CRM to settlement and write up cost per settled loan by source, with a prioritised fix list you can act on with or without us.
Step 01 · Twelve weeks
The measurement rebuild
Source capture on every form and call, the CRM connected to Google Ads and Meta, settled-loan uploads inside Google's window, the lead seller scorecard and speed-to-lead reporting. Fixed scope, paid in instalments.
Step 02 · Ongoing
Ongoing lead generation
Senior operators run Google Ads, Meta and local search week to week against cost per settled loan, score every lead seller monthly, and write each decision into a log the brokerage keeps.
Where the fee would cost more than it could recover, we say so on the call. Some brokerages get more from working their existing book and two referral partners properly before they pay anyone, us included.
Where to go next
Related services and neighbouring industries.
Related services
Mortgage broker marketing →
The full program for brokerages: measurement, ads, search and referral partners.
Marketing for finance brokers →
Asset, equipment and commercial finance, where the borrower is a business.
Lead generation agency →
The same booked-revenue approach for B2B and service businesses.
Google Ads management →
Loan-purpose search campaigns, bid against loans that settle.
Facebook ads management →
The weekly rhythm behind the Meta lead ads we run.
Tracking audit →
Two weeks, read-only: where settled loans lose their source.
Related industries
- Real estate marketing →
- Real estate lead generation →
- Marketing for tradies →
- Law firm marketing →
- Marketing for accountants →
- Dental marketing →
- NDIS provider marketing →
- Childcare marketing →
Cities we work with brokers in
SydneyMelbourneBrisbanePerthAdelaideNational (remote)
Run your numbers
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
A fixed fee for the measurement rebuild, then a fixed fee for ongoing management, both quoted in writing after the call. No per-channel markup and no percentage of your ad spend. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working.
Frequently asked
Questions brokers ask about mortgage leads.
How do mortgage brokers get leads in Australia?
Through five routes that are paid for in different ways. Past clients and referral partners (accountants, planners, real estate agents, builders) cost time rather than media. Google, through search ads and your Google Business Profile, and Meta are paid by the click. Lead sellers are paid by the lead. Most brokerages use three or four of them. The useful question is not which route is best in general but which one settles loans at the lowest cost for your loan mix, and that needs the source of every settled loan recorded in the CRM.
Where do mortgage brokers get their leads?
Mostly from people who are already looking. Keyword Planner shows 22,200 Australian searches a month for 'mortgage broker', 6,600 for 'mortgage broker near me', 6,600 for 'refinance home loan' and 1,900 for 'home loan broker' (October 2026). Those borrowers reach brokers through ads, the map results and broker websites. The rest arrive through people: past clients, the accountant or agent the borrower already trusts, and lead sellers who run their own ads and pass the enquiry on. Where your settled loans came from is in your CRM, if the source was captured at intake. If it was not, that is the first fix.
How much do mortgage leads cost?
Bought leads are priced per lead. Wealthify, one Australian seller, lists exclusive mortgage leads at $185 to $195 each on its published monthly packs, or $166 to $177 with a three-month contract or bonus leads, plus a $295 sign-up fee, and some packs carry a minimum term (wealthify.com.au, checked 1 October 2026). Leads you generate are priced per click: top-of-page bids for 'mortgage broker near me' run from $9.58 to $37.83 (Keyword Planner, October 2026). Neither figure is the real cost. Divide the price per lead by the share of leads that settle: at $185, a lead that settles one time in ten costs $1,850 per settled loan, and one time in twenty, $3,700. That is arithmetic, not a benchmark.
Should mortgage brokers buy leads or generate their own?
Decide on cost per settled loan, measured over the same months for both. Buying suits a brokerage that needs volume quickly, whose own channels are still learning, or that wants to test a loan type it cannot yet attract itself. Generating your own suits a brokerage that wants enquiries to arrive under its own name, the data and account history to stay with it, and the cost per loan to fall as the account matures. The answer can differ by loan purpose, so run them side by side for a quarter and keep whichever settles loans for less.
What should you ask a mortgage lead seller before you buy?
Six things. Is each lead exclusive to you, or sold to other brokers too? Where is it generated, and can you see the ads and landing pages, since RG 234 treats the lead generator as a promoter and your licensee will want to know what the borrower was promised? What did the borrower agree to, so you can show consent for the call? What happens to fake or duplicate contacts? What is the minimum term and the sign-up fee? And who owns the data if you stop? Get the answers in writing, then judge the seller on settled loans, not on the leads delivered.
How do you get mortgage leads for free?
Free of media cost, not free of work. Start with the people who already know you: past clients come back for refinances, top-ups and investment loans, and a diary of when their fixed rates end gives you a reason to call. Accountants, planners and agents send business to brokers who look after their clients and keep them informed. A complete Google Business Profile with a steady flow of reviews brings local enquiries. And pages that answer what borrowers ask, such as how refinancing works or what lenders want from self-employed applicants, can be found in Google and cited by AI assistants. Track each one as you would a paid channel, because the time it takes is a cost too.
Do Google Ads work for mortgage brokers?
Yes, for the loan purposes people search for and where the commission carries the click. Two Australian specifics first. Google has required financial services advertisers to be verified before their ads show in Australia since 30 August 2022, which means showing Google you are licensed or authorised by ASIC, or exempt. And the bids vary by purpose: Keyword Planner shows 'self employed home loan' at $13.45 to $53.54 a click and 'first home buyer mortgage broker' at $9.28 to $37.79 (October 2026). Separate campaigns by loan purpose, negative keywords for jobs, courses and calculators, and settled loans sent back to Google are what make the clicks pay.
Do Facebook ads work for mortgage brokers?
They can, with more qualifying than search needs. Meta reaches borrowers before they start comparing, which suits first home buyers and refinancers, but an easy lead form also collects the merely curious. Meta requires loan ads to be targeted to people 18 and over. RG 234 asks for extra care on platforms like Facebook and Instagram, because people scrolling a feed have less reason to click away and read conditions, so any condition on a rate or offer belongs in the ad itself. We add qualifying questions to the form, call within minutes, and send booked appointments back to Meta through the Conversions API so it learns which people go on to borrow.
What can a mortgage lead ad say?
Less than most lead ads try to. If the ad states an interest rate, the National Credit Code requires a comparison rate that is labelled as one, carries the prescribed warning and is no less prominent than the rate (sections 160, 163 and 164). Claims such as pre-approved, guaranteed acceptance or a 100 percent success rate are among the examples ASIC flags in RG 234, because responsible lending means not every applicant can be approved. A broker who mostly uses one or two lenders should not advertise a wide range of lenders, and the words independent, impartial and unbiased are restricted for brokers paid by lenders (section 160B of the National Credit Act). This is general information; your licensee signs off what runs.
RG 234 for brokers, rule by ruleHow much does mortgage broker lead generation cost?
There are three costs: the media you pay Google and Meta, any leads you buy, and the management fee. Australian agencies usually charge 10 to 20 percent of ad spend for management, a share that shrinks as spend grows, or a flat monthly retainer of roughly $1,500 to $3,000 for small accounts and $3,000 to $8,000 for mid-sized ones. Ours is a fixed fee for the agreed scope, never a percentage of spend and never a margin on leads, set out in a written proposal after the free audit call. Where the spend is too low for that fee to make sense, the call is where you will hear it.
What agency fees look like in AustraliaFurther reading
ASIC RG 234 for Brokers: What Your Ads Can and Can't Say
Comparison rates, restricted words and a checklist to run before any broker ad goes live.
Cost per lead in Australia
How to judge a lead price against what the lead turns into.
How Much Does a Google Ads Agency Cost in Australia?
Fee models and AUD ranges, for comparing any quote you get.
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Bring a quarter of leads by source. We will cost each one per settled loan.
Start with a free 30-minute profit audit. A senior operator takes the call. Bring three months of enquiries by source, including any lead packs you bought, and how many of each settled. No settlement split yet? Bring what you have and we will show you how to get it. The findings come to you in writing, and you will hear back within one business day with three times to pick from.