NDIS provider marketing · Registered and unregistered providers · Australia
An NDIS marketing agency that counts signed service agreements, not clicks.
A new participant might reach you through a support coordinator, a plan manager, a local area coordinator, or a family member searching on their behalf. Your marketing has to work for all of them: a Google Business Profile and website that explain what you do in plain English, content that works with a screen reader, and ads that never suggest a registration you do not hold. We build that, track each enquiry to a signed service agreement, and run it week to week.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
30 min
The free profit audit. A senior operator on the call, and written findings you keep.
Weekly
Account decisions, each with its reasoning written into a log you keep.
2 offices
Sydney headquarters and Hamilton, Brisbane. The work runs on a weekly call, wherever you are.
How we run marketing for NDIS providers
Four principles for NDIS provider marketing.
Principle 01
Referrals first, then search, then ads
Many providers, smaller ones especially, rely on support coordinators, plan managers and word of mouth for new participants. Advertising cannot replace those relationships and should not try. We make sure the people who refer can find you, understand what you offer and see your current capacity, then use search to fill the gaps referrals leave.
Principle 02
Plain English does the selling
Participants, families, nominees and coordinators all want the same answers quickly: what supports you deliver, where, for whom, whether you have capacity, and how to start. A service page that answers those in short, plain sentences, with an Easy Read version where your participants need one, is worth fixing before any money goes on clicks.
Principle 03
Accessible by default
Your audience includes people who use screen readers, captions, magnification and keyboard navigation. Pages are built to work with all of them, with real headings, described images, captioned video and readable contrast. It is the right standard, and it is also how more of the people you serve can use your site.
Principle 04
No implied registration, no inducements
The NDIS Code of Conduct applies to registered and unregistered providers alike. Our ads and pages never suggest a registration you do not hold, never offer gifts or rewards for signing up, and never target or address people by their disability. A legislated ban on providers offering kickbacks and inducements applies from 27 November 2026, and the government's definition of a kickback includes a gift given in exchange for a business referral.
Deliverables
What we run for an NDIS provider.
01
Google Business Profile for each location or service area: the right categories, the supports you deliver, accessibility details, hours, and photos used only with written consent.
02
Plain-English service pages for each support type and area you cover, answering the questions families and coordinators ask, with your registration status stated accurately.
03
A referral page for support coordinators and plan managers: what you deliver, where, for whom, current capacity and how to refer, kept current so it can be sent on.
04
Local SEO and accessibility fixes: technical clean-up, structured data, real headings, image descriptions, captions and readable contrast.
05
Enquiry tracking to signed service agreements: calls, forms and referrals logged with their source in your client management system or CRM. No participant's personal or health details are sent to Google or Meta.
06
Search campaigns where referrals leave gaps: Google Ads on the support types and suburbs where you have capacity, run without remarketing or uploaded customer lists, and reviewed weekly with every decision written down.
Who this is for
- Registered or unregistered NDIS provider with capacity to take on new participants now
- Getting referrals already, but relying on one or two coordinators for most of them
- Growing into a new support type or area where nobody knows you yet
- Want enquiries tracked to signed service agreements, with your own sign-off on every claim
Who it isn't
- A sole trader or small team kept full by support coordinator referrals. You probably do not need an agency, and we will tell you so
- Spend so small that our fee could not pay for itself. We will say so on the call
- Wanting ads that promise outcomes, offer incentives or single people out by their disability
- Looking for daily social media posting (that stays with your team or a specialist we recommend)
How we work with NDIS providers
Diagnose, set up, then run it. Each stage quoted first.
The audit call comes first and costs nothing. If what your caseload needs is stronger referral relationships rather than marketing, we will say so there. Otherwise setup is a fixed scope and ongoing management is a fixed fee for an agreed scope, quoted together in one written proposal. Neither is a percentage of ad spend.
Tier 01 · Diagnostic
The two-week diagnostic
Read-only. We review your Google Business Profile, website, tracking and how referrals reach you, then write up what is broken in priority order, with a walk-through at the end. Useful on its own if you would rather fix things in-house.
Tier 02 · Setup
Profile, pages and tracking
A fixed scope. Google Business Profile, plain-English service pages, a referral page for coordinators, accessibility fixes, and tracking from enquiry to signed service agreement without sending participants' details to ad platforms. A new website, if you need one, is quoted separately and typically takes two to three weeks to build.
Tier 03 · Ongoing
Ongoing management
One fixed fee for the work we agree. Senior operators run local SEO, AEO and, where it fills a real gap, Google Ads, week to week, and write each decision into a log you keep. If referrals already fill your roster, this stage may not be worth paying for, and we will tell you.
Where to go next
Related work and the cities we run it from.
Related services
Google Ads agency →
Search campaigns for the supports and suburbs where you have capacity.
Tracking audit →
The read-only, two-week diagnostic, on its own.
Conversion rate optimisation →
Service pages that turn a family's visit into a phone call.
Lead generation →
Every enquiry source followed through to a signed agreement.
Offices and the cities we cover
Run your numbers
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
A fixed fee for the measurement rebuild, then a fixed fee for ongoing management, both quoted in writing after the call. No per-channel markup and no percentage of your ad spend. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working.
Frequently asked
Eight questions NDIS providers ask about marketing.
How do you get NDIS clients?
Through the people participants already trust, then through search. Support coordinators help participants connect with providers: when the NDIS Commission visited 51 support coordination providers in 2025, most coordinators gave participants at least three options, and they found providers through public platforms, their own provider lists and local research. So tell the coordinators near you exactly what you deliver, where, for whom and when you have capacity. Plan managers work with participants who can usually choose registered or unregistered providers, so let them know you exist and make your invoices easy to process. Local area coordinators help participants understand their plans and connect with supports in their area, so keep them informed too. Then cover the families who search for themselves: a Google Business Profile with the right categories and service areas, local SEO pages for each support and suburb, a website that explains your services in plain English, and content that works with screen readers and captions. Paying or rewarding anyone for a referral is off the table, and from 27 November 2026 kickbacks are banned by law.
Do we still need marketing if support coordinators already refer to us?
Maybe not. If coordinators keep your roster full, spending on marketing makes little sense, and we will say that on the call. It earns its place when most referrals come from one or two coordinators, when you are adding a support type or area, or when you want to be ready for change. The Department of Health, Disability and Ageing says that from 1 July 2028 the NDIA will appoint providers to deliver a new support coordination and connection service, and support coordination will no longer be funded in individual plans. The people who refer to you may change. Being findable on your own terms does not.
How do you market an NDIS business without breaching the Code of Conduct?
Say what is true, specific and fair, inside the NDIS Code of Conduct, which binds registered and unregistered providers. The NDIS Commission's guidance lists sharp practices to avoid, including inducements or rewards unrelated to a participant's plan, high-pressure sales, and advertising higher prices for participants than for other customers without a reasonable justification. It lists falsely claiming or implying registration, through words or logos, among the things providers should not do, and in one of its scenarios the Commission tells a provider to stop advertising services it was not registered to deliver. It expects providers to disclose real or potential conflicts of interest and not to give or accept inducements that could affect how they provide supports, including through referral arrangements, and the NDIS Practice Standards require registered providers to manage and document conflicts of interest. Participants' names, photos, stories and disability details need informed consent before they appear anywhere. The Australian Consumer Law applies as well. Confirm anything you are unsure of with the NDIS Commission or your own adviser.
Do we need to be registered to advertise as an NDIS provider?
No. Unregistered providers can advertise, and the Code of Conduct applies to them just as it does to registered providers. What matters is saying plainly which you are, and never advertising a support that needs a registration you do not hold. Participants whose funding is NDIA-managed can only use registered providers, while self-managed and plan-managed participants can usually choose either, so an unclear page costs you enquiries both ways. Registration is also changing: the government's timeline has mandatory registration for higher-risk supports, such as personal care and daily living supports, rolling out from 1 July 2027, with providers in scope registered by December 2030.
Is SEO worth it for NDIS providers?
Usually, if it is local. Families, nominees and coordinators search for a support type plus a suburb, and those searches often show map listings before the ordinary results, so your Google Business Profile matters as much as your website. The work is a page for each support and area you really cover, a profile that matches it, consistent details wherever you are listed, and pages that load quickly and work with assistive technology. One rule sits on top: no page describes a support you cannot deliver, or are not registered to deliver where registration is required.
Can NDIS providers run Google Ads and Facebook ads?
Yes, within limits worth knowing. Google's personalised advertising policy treats disability as a sensitive health category, so ads about disability services cannot use advertiser-curated audiences such as remarketing lists, uploaded customer lists or lookalike segments. Meta removed detailed targeting options tied to health causes in January 2022, and its ad standards ban copy that asserts or implies a person's disability or health, so an ad cannot open with 'Are you living with a disability?'. That suits us. Campaigns run on what people search for and where they live, and say what you deliver and where.
Is there an NDIS marketing agency in Melbourne?
We can run NDIS marketing for providers in Melbourne or anywhere else in Australia. Our offices are in Sydney and Hamilton, Brisbane, and the work runs on a weekly call and shared documents, so another city slows nothing down. Local search for Melbourne suburbs is built the same way as anywhere: a page for each area you actually serve, a Google Business Profile that matches it, and consistent details across every listing.
How much does NDIS marketing cost?
Two parts: what you spend on ads, which can be nothing if search and referrals do the job, and the fee for running it. For context, our cost guide puts Australian Google Ads management at commonly 10 to 20 percent of spend, or a flat retainer of about $1,500 to $3,000 a month for small accounts. Ours is a fixed fee for an agreed scope, setup first and then ongoing management, quoted together in writing after the free call and never tied to your ad spend. Some providers only need the setup. If the spend is too small for the fee to pay for itself, we will say so on the call.
How much a Google Ads agency costs in AustraliaWhat you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
Bring your referral numbers. We will tell you if marketing is worth it.
Book the free 30-minute profit audit with a senior operator. Bring a rough count of new participants over the last six months, where each one came from, and the supports or areas where you have capacity. If referrals already cover it, we will say so. Either way you keep the written findings, and we reply within one business day with three times to choose from.