Marketing consultant · Melbourne · Profit Geeks
A Melbourne marketing consultant for brands that out-create their competitors but can't prove it.
Melbourne builds the best brands in the country and the worst attribution to match. Most consultants here sell the brand story back to you. The marketing consultant Melbourne founders actually need turns that story into numbers a board can act on, and that is the engagement Andy McMaster runs: finite, measured, and handed back as a playbook.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$1.42M
Ad spend recovered for one Melbourne DTC brand, year one
16 wk
Length of that engagement
3.1 → 7.4
Meta Event Match Quality, same engagement
Local context
Melbourne's growth problem is a measurement problem wearing a brand.
More than any other city, Melbourne's operators win on brand and craft. Consumer DTC, design-forward retail, hospitality groups and creative agencies all compete on taste, and they are good at it. The blind spot is the unglamorous half of growth: the tracking, the reconciliation, the boring spreadsheet that says which campaign actually paid for itself.
Because the marketing instinct here is creative-first, the measurement layer is usually the last thing anyone touches. Brand spend, sponsorships, events and content all blur together, and the result is a founder who can feel the brand working but cannot defend a single line of the budget when a board member or investor asks.
Our angle in Melbourne is making the intangible accountable. We do not dull the brand work. We put a measurement frame around it, so creative decisions get made on evidence instead of conviction and the next funding conversation has numbers attached to the story. For one Melbourne DTC brand, rebuilding that frame recovered $1.42M of ad spend in year one.
Your consultant
Andy McMaster
Founder, Profit Geeks
Andy McMaster is the consultant on Melbourne engagements.
Melbourne brands rarely need more creative. They need the creative they already run put on a number. A Melbourne engagement with Andy starts by agreeing what each part of the brand work is meant to move, then builds the measurement that shows whether it does.
- Founded Profit Geeks
- 2016
- Before that
- A decade running paid acquisition
- Paid search
- 10+ years
- Profit Geeks is a Google Partner agency
Who this is for
- Melbourne or Victorian brand turning over $2M to $20M, with $20K or more a month in paid acquisition
- Strong creative and a loyal following, but no defensible line from spend to revenue
- Brand, sponsorship, event and performance spend blurred into one budget
- A founder heading into a board or investor conversation that will want numbers
Who this is not for
- Want the creative judged on taste rather than evidence
- Under $2M in revenue and still finding product-market fit
- Want the account run for you week to week (that is our Melbourne agency service)
- Want new measurement without changing how budget decisions get made
How the work runs
Four steps. Usually twelve weeks; our Melbourne DTC engagement ran sixteen.
01 / 04
Week 1
Diagnostic
Read-only. Every tag, event and consent rule mapped, and every line of the budget sorted into what can be tied to revenue today and what cannot. The written report says what to fix first.
02 / 04
Weeks 2 to 4
Rebuild
Server-side tracking on your own domain, with Meta Conversions API, Google enhanced conversions and the consent setup. Built in staging and switched over with old and new running in parallel until they agree.
03 / 04
Weeks 5 to 10
Put numbers on the brand
Each budget line gets a job and a measure. Performance spend is judged on contribution margin; brand and sponsorship spend on what moves when it runs and when it pauses. Creative calls start getting made on evidence.
04 / 04
Weeks 11 to 12
Handover
The playbook goes to your team, written so a new marketing hire could pick it up. Quarterly check-ins for six months after close are included.
Want it run for you instead?
If you would rather we ran the account week to week than trained your team to, see our Melbourne digital marketing agency service. Same senior operators and the same fortnightly on-site rhythm, with the management ongoing instead of handed over.
Melbourne digital marketing agencyWorking with us in Melbourne
We're in Melbourne every fortnight.
On-site sessions in Melbourne are scheduled fortnightly, usually at offices in the CBD, Richmond or Cremorne. Travel from Sydney is included for engagements that warrant it. Most weekly working calls run on Google Meet.
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Melbourne · Digital marketing agency →
Want us to run Google Ads, Meta and search for you week to week? Start here.
Related services
Other locations
Sydney
Brisbane
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
- Do you have a Melbourne office?
- No. Profit Geeks is headquartered in Sydney, with a second office in Hamilton, Brisbane. Melbourne engagements run on fortnightly on-site sessions, with travel from Sydney included where the work warrants it, and weekly calls in between. Most of the measurement work happens against your live data, so it does not depend on anyone being in the room.
- What should a marketing consultant Melbourne brands hire actually deliver?
- Numbers on what the brand already does well. In practice that means tracking that counts sales and enquiries correctly, a reporting layer that reconciles to your revenue, and a way of judging each piece of spend against what it is meant to achieve. The creative direction stays yours. What changes is that the next budget decision rests on evidence rather than on whoever argues best in the meeting.
- How much does a marketing consultant charge in Melbourne?
- Expect day rates, monthly retainers or project fees, depending on who you ask. We charge one fixed fee for a fixed-scope engagement, set out in a written proposal after the free audit call and paid in instalments, with no hourly billing. The size of the work sets it: your stack, the number of ad platforms, how well the CRM is connected, and how many product lines or locations you run. Your industry and your ad budget do not.How we price the work
- Can you measure brand spend, or only performance ads?
- Both, though not with the same tools. Performance spend can be traced click by click once the tracking is rebuilt. Brand, sponsorship and event spend usually cannot, so it is judged on what changes in branded search, direct traffic and sales when it runs and when it pauses. That is less precise than click tracking, and the reporting says so, but it beats defending a sponsorship on gut feel.
- What size of Melbourne business do you work with?
- Brands turning over $2M to $20M, with at least $20K a month going into paid acquisition. That is roughly where the gap between the platform reports and the bank gets expensive enough to justify a rebuild. Below it, the free audit call will usually tell you more than an engagement would.
Next step
Show us the Melbourne numbers. We'll show you the leak.
A 30-minute call on Google Meet. Bring the brand budget and the performance budget, and we will show you which parts can be tied to revenue today and which cannot. The written findings are yours to keep.