Free tool · Tracking checker
Is your tracking leaking sales?
Check GA4, the Meta Pixel, Google Ads and Tag Manager on any website in ten seconds, and see where conversions are slipping past the ad platforms.
Free, no signup. Takes about ten seconds. We only read what any browser can see.
What it usually finds
Three leaks we see on most sites we check.
The redirect that eats your ad clicks
A redirect from http to https, or from the bare domain to www, that drops the query string turns every paid click into 'direct'. Google and Meta lose the click id they need to credit the sale, and their algorithms learn from less.
The same sale counted twice
GA4 loaded on the page and again in Tag Manager, or a browser pixel and a server event without a shared event id. Reported conversions go up; the bank does not.
Tags that load and send nothing
A tag whose ID comes from a variable that is never set fires on every page and sends nothing. The account looks installed. The reports are empty.
Beyond the scan
The scan sees the tags. The audit follows the money.
In 30 minutes we look at what this checker cannot: your Events Manager, your Google Ads conversion settings, your CRM and what the bank says. You leave with a written list of what to fix first, whether or not we ever work together.
Andy McMasterFounder
I built this from the first ten minutes of every audit I run. If it flags something, I'll tell you whether it's costing you money.
Frequently asked
How do I check if my Facebook pixel is working?
Enter your website above and the checker shows whether the Meta Pixel loads and which pixel IDs are on the page. That confirms installation, not quality: to see whether purchases or leads actually arrive, and how well Meta matches them to people, open Events Manager and look at the event's activity and Event Match Quality. The browser pixel alone typically misses a fifth or more of conversions to ad blockers and Safari, which is what the Conversions API recovers.
How do I check if Google Analytics 4 is installed?
The checker reads your page and any Google Tag Manager containers it loads, and lists every GA4 measurement ID it finds. If none appear, GA4 is either missing or set by a variable at runtime. The definitive test is GA4's Realtime report: open your site in another tab and watch for your own visit.
What does this tracking checker look at?
Google Tag Manager containers and what is inside them, GA4, the Meta Pixel, Google Ads conversion tags and the Conversion Linker, Microsoft Ads, TikTok, LinkedIn, consent handling, signs of server-side tagging, and whether your redirects keep UTMs and click ids. It sends a test click through your site to check that last one.
What can't it see?
Anything that happens on your server or inside the ad platforms: the Meta Conversions API, Google enhanced conversions, what fires on your thank-you page after a form, and whether the numbers agree with your CRM or bank. Those need access to the accounts, which is what the free profit audit call covers.
Is it safe to run on my site?
Yes. It loads your homepage the way a browser does, reads the public HTML and your public Tag Manager container, and changes nothing. It does not log in, submit forms or store your site's content.