Marketing consultant · Perth · Profit Geeks
A Perth marketing consultant bringing east-coast benchmarking to isolated WA operators.
Perth is often called the most isolated capital city on earth, and that isolation shows up in marketing budgets nobody outside the building has pressure-tested. Andy McMaster works as the marketing consultant Perth operators bring in for an outside benchmark, on a finite engagement that ends with your team running the work themselves.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
14 to 16
Weeks in a Perth engagement, paced for the time difference
Quarterly
Two-day on-site working sessions in Perth
$3.6B
Revenue influenced, all engagements since 2016
Local context
Why distance is the real cost for Perth operators.
Perth's businesses, weighted toward resources-adjacent B2B, lifestyle DTC and high-ticket services, operate in genuine isolation. The shallow local talent pool and lack of nearby peers mean most teams have never had their spend, their structure or their assumptions compared against anyone else's. Habits calcify, and there is no outside pressure to question them.
That insularity is expensive in a quiet way. We routinely find WA operators paying east-coast prices for west-coast inefficiency: a single dominant channel nobody has stress-tested, a CRM that has never spoken to the ad platforms, and benchmarks set entirely by last year's version of themselves. None of it is incompetence. It is the absence of a second opinion.
That is the case for a marketing consultant Perth businesses have not worked with before: someone with no stake in last year's assumptions. The engagement benchmarks the operation against how strong businesses run elsewhere, then hands the team a defensible standard to hold itself to. We pace it across fourteen to sixteen weeks to work cleanly around the time difference.
Your consultant
Andy McMaster
Founder, Profit Geeks
Andy McMaster is your consultant, whichever coast the call is on.
Perth operators rarely get a second opinion from outside the state. A Perth engagement with Andy is exactly that: your setup measured against how strong operators run elsewhere, on a weekly call set to Perth hours.
- Founded Profit Geeks
- 2016
- Before that
- A decade running paid acquisition
- Paid search
- 10+ years
- Profit Geeks is a Google Partner agency
Who this is for
- Perth or WA business turning over $2M to $20M, with $20K or more a month in paid acquisition (trades from about $1,500)
- One dominant channel that has never been stress-tested against the alternatives
- A CRM that has never passed a sale or booking back to the ad platforms
- A team that wants an outside standard to hold itself to, not a dependency
Who this is not for
- Want your current approach confirmed rather than tested
- Under $2M in revenue (trades under $500K) and still proving the offer
- Need weekly in-person meetings (on-site time is quarterly)
- Want the account run for you week to week (that is our Perth agency service)
How the work runs
Four steps, paced across fourteen to sixteen weeks.
01 / 04
Read-only
Diagnostic
Every channel, event and consent rule mapped without touching a setting, then compared with how strong operators on the east coast run the same kind of spend. The written report ranks what to fix.
02 / 04
Built in staging
Rebuild
Server-side tracking, Meta Conversions API, Google enhanced conversions and the CRM connection, switched over in a quiet window and run side by side with the old setup until the numbers agree.
03 / 04
Against outside benchmarks
Stress-test
The dominant channel is tested against the alternatives, budgets are reset on contribution margin, and every assumption set by last year's numbers is checked against how other businesses run.
04 / 04
Written handover
Handover
The playbook goes to your team with the benchmarks written into it, so the standard outlasts the engagement. Quarterly check-ins for six months after close are included.
Want it run for you instead?
If nobody in-house will own the playbook, a handover is the wrong finish. Our Perth digital marketing agency service keeps the same team on your Google Ads, Meta and search week to week, on calls set to Perth hours.
Perth digital marketing agencyWorking with us in Perth
Quarterly on-sites, weekly calls.
We fly to Perth once a quarter for two-day working sessions when the engagement warrants on-site time, and the travel is costed in the written proposal up front. Weekly calls run on Google Meet, scheduled for late morning in Perth and early afternoon in Sydney to suit both ends.
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Perth · Digital marketing agency →
Want us to run Google Ads, Meta and search for you week to week? Start here.
Related services
Other locations
Sydney
Melbourne
Brisbane
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
- Are you based in Perth?
- No. Profit Geeks is headquartered in Sydney, with a second office in Hamilton, Brisbane. Perth engagements run on a weekly Google Meet call set to Perth hours, with two-day on-site sessions once a quarter where the work warrants them. Being outside WA is part of the point: the benchmark comes from somewhere else.
- How much does a marketing consultant cost in Perth?
- WA consultants bill by the hour, the day, the month or the project. We quote one fixed fee for the whole engagement, in a written proposal after the free audit call, paid in instalments. The work sets the number: how many ad platforms and systems are involved, how well the CRM is connected, and how many service lines and locations you run. Travel for on-site sessions is costed in the same proposal, so nothing arrives later.How we price the work
- How does the time difference work?
- We schedule around it. Working calls sit in late morning Perth time, early afternoon in Sydney, and written decisions and async work fill the days in between. The engagement runs a little longer than our east-coast work, fourteen to sixteen weeks, so nothing is rushed to fit a two- or three-hour gap.
- Why benchmark against businesses outside WA?
- Because a business measured only against its own history improves slowly and stops asking awkward questions. Comparing your channel mix, cost per acquisition and reporting setup with how strong operators elsewhere run theirs shows which habits are local quirks and which are genuine advantages. Some WA habits turn out to be advantages. The benchmark tells you which.
- Do you work with resources-adjacent B2B businesses?
- Yes, where paid acquisition is a meaningful part of how they win work. Long B2B sales cycles make the CRM connection more important, not less: the ad platforms only learn from a signed contract if someone sends it back to them as an offline conversion. Google accepts those uploads up to 90 days after the click, so the pipeline has to be built around that limit.
Next step
Show us the Perth numbers. We'll show you the leak.
A free 30-minute audit on Google Meet, at a time that suits Perth. Bring last quarter's spend by channel and the revenue your CRM recorded, and we will tell you which numbers would survive an outside benchmark. The written findings are yours to keep.