Marketing consultant · Brisbane · Profit Geeks
A Brisbane marketing consultant for South-East Queensland operators riding a fast-growing market.
Brisbane and the Gold Coast are among the fastest-growing parts of the country, and rising demand hides a lot of waste. From our Hamilton office we work as the marketing consultant Brisbane operators bring in to separate the growth they earned from the growth the market handed them, on a finite engagement led by Andy McMaster.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
Hamilton
Our Brisbane office, a few minutes from the CBD
12 wk
Standard engagement length
23% → <5%
Typical Meta-vs-CRM revenue gap, before and after
Local context
Why a rising market is a trap for South-East Queensland operators.
South-East Queensland is in a genuine boom. Interstate migration, infrastructure spend and the long run-up to the 2032 Games have lifted demand across home services, trades, property-adjacent businesses and tourism. When the tide is rising, almost any marketing looks like it works, and that is precisely the problem.
The operators we meet here are growing, but most cannot tell you how much of that growth they actually caused. A booming local economy flatters every channel at once, so inefficient spend survives far longer than it would in a flat market like Adelaide or a saturated one like Sydney. The reckoning comes when growth normalises and the waste is suddenly visible.
Causal clarity is what a marketing consultant Brisbane businesses hire should deliver first: incremental lift, not rising totals, so you keep scaling the channels you genuinely drive and stop funding the ones the market would have delivered anyway. It is the discipline that turns a good few years into a durable business.
Your consultant
Andy McMaster
Founder, Profit Geeks
Andy McMaster leads the Brisbane work.
When the market is rising, the useful question is how much of the growth you caused. A Brisbane engagement with Andy is built around answering it before any budget moves, with on-site working sessions at our Hamilton office.
- Founded Profit Geeks
- 2016
- Before that
- A decade running paid acquisition
- Paid search
- 10+ years
- Profit Geeks is a Google Partner agency
Who this is for
- Brisbane, Gold Coast or wider South-East Queensland business turning over $2M to $20M
- $20K or more a month in paid acquisition, or a trade business from about $1,500 a month
- Revenue rising, with no clear answer to how much of it the marketing caused
- Bookings in the CRM that cannot be traced back to the ad or search that produced them
Who this is not for
- Want to keep scaling every channel while the market is kind
- Under $2M in revenue (trades under $500K) and still proving the offer
- Want the account run for you week to week (that is our Brisbane agency service)
- Want a strategy deck rather than changes to the accounts
How the work runs
Four steps. Twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only. Calls, forms, bookings and CRM stages traced back to the ads and searches that produced them, or found not to be. The written report lists what to fix and what to leave alone.
02 / 04
Weeks 2 to 4
Rebuild
Server-side tracking on your domain, call tracking where the phone is the conversion, and offline conversion uploads from the CRM, so Google and Meta learn from booked jobs and signed deals rather than form fills.
03 / 04
Weeks 5 to 10
Separate earned from given
Channel by channel, we test what happens when spend changes, using holdouts or pauses where the volume allows. Budget follows the channels that add sales, not the ones collecting credit for sales the market was already sending you.
04 / 04
Weeks 11 to 12
Handover
Your team takes over with the written playbook. A quarterly check-in for six months after close is included.
Want it run for you instead?
Some Brisbane owners want the account run for them, not a playbook to run themselves. That is our Brisbane digital marketing agency service, out of the same Hamilton office: the lead tracking rebuilt first, then Google Ads, Meta and search managed week to week.
Brisbane digital marketing agencyWorking with us in Brisbane
We have a Brisbane office in Hamilton, a few minutes from the CBD.
On-site working sessions for Brisbane clients are scheduled out of our Hamilton office and are part of the engagement at no extra charge. We've worked with brands in the CBD, Fortitude Valley, New Farm, South Brisbane, Hamilton itself, and along the Gold Coast corridor. Weekly working calls between sessions run on Google Meet.
What you actually buy
One piece of work. Twelve weeks. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We do not sell five products for them. We sell one rebuild, and the free call is where we work out which part of it you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Twelve weeks
The twelve-week rebuild
Twelve weekly 90-minute working sessions with you and your operating team, plus the build work those sessions identify. Measurement rebuilt server-side so the reports reconcile to the bank. The funnel worked where the leak actually is. Scaling rules tied to contribution margin, not platform ROAS. At week twelve your team gets a written playbook and operates it without us, with a quarterly check-in for six months included.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedFixed scope, quoted in a written proposal after the call, paid in instalments across the engagement. No hourly billing, no retainer, nothing that renews on its own.
Included at no extra costThe written playbook at handover, and a quarterly check-in for six months after the engagement closes.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Where to go next
The rest of the work, by service and by city.
Most engagements pull from more than one of these. If you're not sure where you fit, the free profit audit is the right starting point. We'll tell you on the call.
Same city, different lens
Brisbane · Digital marketing agency →
Want us to run Google Ads, Meta and search for you week to week? Start here.
Related services
Other locations
Sydney
Melbourne
Perth
Adelaide
National
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One fixed-scope engagement fee, billed in instalments. No per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Frequently asked
- Do you have an office in Brisbane?
- Yes, in Hamilton, a few minutes from the CBD. It is our second office after the Sydney head office, and on-site working sessions for Brisbane clients run from there at no extra charge. The free audit call can happen there or on Google Meet.
- How much does a marketing consultant cost in Brisbane?
- It depends on the consultant's model: some bill hours, some sell monthly retainers, some quote a project. Ours is a fixed fee for a twelve-week engagement, written into a proposal after the free audit call and paid in instalments. The number follows the work, meaning how many ad platforms and systems are involved, how well the CRM is connected, and how many service lines and locations you run. It does not follow your ad budget. Trade businesses are scoped smaller, and priced to match.How we price the work
- Do you work with trades and home services in South-East Queensland?
- Yes. Trade businesses start lower than the rest of our work: from about $500K in revenue and $1,500 a month in ad spend. The tracking work matters most here, because a booked job usually starts as a phone call, and without call tracking there is no way to see which ad or search produced it.How we work with trade businesses
- How do you tell the growth we caused from the growth the market gave us?
- By changing one thing at a time and watching what moves. Where the volume allows, we hold spend back in one region or part of a channel and compare it with the part that kept running. Where it does not, we pause and restart carefully and read the difference in booked revenue. Neither method is perfect, so the reporting states how confident each answer is. It still beats reading rising totals as proof the marketing worked.
- Do you work with Gold Coast businesses?
- Yes. We have worked with brands along the Gold Coast corridor, and Gold Coast clients usually get on-site working sessions as well as the weekly calls. The questions are the same as in Brisbane, with more tourism and seasonality in the mix, which makes it harder to tell marketing-driven growth from a good season.
Next step
Show us the Brisbane numbers. We'll show you the leak.
A free 30-minute audit, in person at Hamilton or on Google Meet. Bring a month of spend and a month of booked revenue, and we will show you how much of the growth the tracking can actually attribute. You keep the written findings either way.