Marketing for commercial cleaning companies · Contracts, tenders and inbound leads · From $500K revenue
How to get commercial cleaning contracts, and know which ones pay.
Keyword Planner shows top-of-page bids of $8 to $44 a click for 'office cleaning' and $6 to $40 for 'commercial cleaning' in Australia (October 2026), against $6 to $18 for 'end of lease cleaning'. The gap reflects what every cleaning business owner knows: a contract is worth more than a one-off clean. We help you win contracts from three directions, search, tenders and direct approaches to facility and property managers, and track every enquiry through walk-through and quote to a signed contract.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
$8 to $44
Top-of-page bids per click for 'office cleaning', searched 2,400 times a month. Keyword Planner, Australia, October 2026.
3,600
Monthly searches for 'commercial cleaning' in Australia, with bids of $6 to $40. Keyword Planner, October 2026.
From $500K
Cleaning business revenue where we start, with $1,500 a month or more going into ads.
How we run marketing for commercial cleaning companies
Four principles for winning commercial cleaning contracts.
Principle 01
Commercial and residential are different businesses
Residential cleaning brings volume at lower prices: Keyword Planner shows 8,100 searches a month for 'end of lease cleaning' at $6 to $18 a click and 3,600 for 'house cleaning' at $3 to $12. Commercial searches are fewer and dearer. Put both in one campaign and the cheaper residential clicks tend to soak up the budget while the contract enquiries you want go unanswered. Commercial gets its own campaigns, pages, budget and measure of success.
Principle 02
Price the contract before you price the click
A cleaning contract is paid every week it runs, so value it over its term: the price per clean, times the cleans per week, times the weeks you expect to keep it, less wages and supplies. Decide what share of that margin you would spend to win it, divide by the number of enquiries it takes you to sign one, and you have the cost per enquiry you can afford. Only then does an office cleaning click at $8 to $44 look cheap or dear.
Principle 03
Tenders and inbound are two pipelines
Government contracts are tendered. AusTender publishes Australian Government approaches to market and emails registered suppliers when one matches their area of business, and the states and territories run their own portals. Inbound enquiries from search come from someone who is already looking. A tender costs writing time and an inbound contract costs ad spend, so track both to signed contracts and compare the cost of each contract won, rather than assuming one route is cheaper.
Principle 04
Ask what a facility manager knows
The person enquiring about commercial cleaning is often a facility, office or strata manager comparing providers. Make the form ask what a quote needs: the type of site, its approximate floor area, how often it needs cleaning, the number of sites and when the current contract ends. Count a booked walk-through as the conversion, and keep that end date, because an enquiry that is not ready now is a contract coming up for renewal later.
Deliverables
What a commercial cleaning business gets from us.
01
A website organised by the sites you clean (offices, medical and dental practices, strata common areas, retail and warehouses), with residential work on pages of its own if you do it, click-to-call and quote forms built for facility managers. Expect two to three weeks from brief to launch, with a monthly care plan for hosting, updates and small edits after that.
02
Call tracking on every advertised number, and forms that capture site type, floor area, cleaning frequency, number of sites and contract end date.
03
Your CRM or job software (HubSpot, ServiceM8, simPRO, Pipedrive or similar) recording walk-throughs, quotes and signed contracts, with each stage sent back to Google Ads as an offline conversion.
04
Google Ads with commercial and residential in separate campaigns, and negative keywords that keep out people searching for cleaning jobs or cleaning products.
05
LinkedIn Ads where the numbers support them, aimed at facility, property and office managers by job title and area, alongside a Google Business Profile and SEO built for commercial work.
06
A monthly pipeline report: enquiries, walk-throughs, quotes, contracts signed and their value by channel, with tenders tracked beside inbound so you can compare the cost of each contract won.
Who this is for
- Australian commercial cleaning business with revenue of $500K or more
- $1,500 a month or more for Google Ads, LinkedIn, Meta or lead platforms
- Able to staff new contracts, including after-hours and multi-site work
- A CRM or job system that records quotes and signed contracts
Who it isn't
- Want residential one-off cleans and commercial contracts on one budget
- Want lists of businesses to cold call or email
- Want contracts at any margin, as long as they are signed
- Want a guaranteed number of contracts each month
How we work with commercial cleaning companies
Inbound, tenders and tracking, quoted before anything starts.
No rate card here either. After the free audit call you get a written quote for the pieces you need, with the tracking setup and ongoing management each priced as a fixed fee for the agreed scope, not a percentage of what you spend on ads. If you want your current setup checked first, the two-week diagnostic changes nothing and leaves you the report.
01 · Website
A website facility managers can shortlist from
Pages by type of site, a quote form that asks what a quote needs, click-to-call and tracked numbers. Built in two to three weeks and kept current on a monthly care plan covering hosting, updates and small changes.
02 · Setup
Tracking from enquiry to signed contract
Calls and forms tracked, walk-throughs, quotes and contracts recorded in your CRM, and each stage sent back to Google Ads. If your tracking already works, we go straight to management.
03 · Ongoing
Ongoing management
Senior operators run your Google Ads, any LinkedIn Ads, your Google Business Profile and SEO each week, with commercial and residential on separate budgets. Each decision is written down with its reasoning, and the playbook stays with you.
We do not write tenders. We track them beside your inbound enquiries, so you can see which one brings in contracts at the lower cost.
Where to go next
Related services and neighbouring industries.
Related services
Tradie marketing →
The wider model for trade and home services businesses, run against booked work.
B2B lead generation agency →
Lead generation for businesses that sell to other businesses.
Lead generation agency →
Lead generation judged on signed work and revenue, not form fills.
Google Ads for tradies →
Click costs by trade, cleaning included, and booked work fed back to the bidding.
Related industries
- Marketing for plumbers →
- Marketing for electricians →
- Marketing for builders →
- Marketing for roofers →
- Pest control marketing →
- Air conditioning and HVAC marketing →
- Local SEO for tradies →
- Tradie websites →
Cities we work with cleaning businesses in
SydneyMelbourneBrisbanePerthAdelaideNational (remote)
Run your numbers
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Reasonable questions
What you're probably thinking.
01
We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
A fixed fee for the tracking set-up, then a fixed fee for ongoing management, both quoted in writing after the call. No per-channel markup and no percentage of your ad spend. If your spend is too small for the fee to pay for itself, we will say so on the call. Budgets only climb when booked jobs show the extra spend is paying.
Frequently asked
Eight questions about winning commercial cleaning contracts.
What is the best way to get cleaning contracts?
Run three pipelines and measure each one to the signed contract. Inbound search, so facility and office managers looking for a cleaner find you: Keyword Planner shows 3,600 searches a month for 'commercial cleaning' and 2,400 for 'office cleaning' in Australia (October 2026). Tenders, for government and larger organisations. And direct approaches to the property managers, strata managers and facility management companies in your area, backed by a website they can check. The best of the three is the one that wins contracts at the lowest cost for you, which you only know by tracking all of them.
How do I get clients for my commercial cleaning business?
Start with the clients you have: ask each one for a review and a referral, and for the name of anyone in their building or network who manages another site. Then make sure you can be found: a Google Business Profile set up for commercial cleaning, a website with a page for each type of site you clean, and search ads on commercial terms in the suburbs you can staff. Make the enquiry form ask the questions a quote needs, follow up the same day, and book a walk-through. Measure it all on contracts signed, not enquiries.
How do you get cleaning contracts in Australia?
Through tenders and through direct enquiries. Australian Government opportunities are published on AusTender, which emails registered suppliers when an approach to market matches their area of business, and each state and territory runs its own tender site. Councils and other public bodies run their own tenders as well. Private contracts mostly come from enquiries and relationships: offices, strata buildings, shops and medical practices looking to change cleaners. Read the evaluation criteria before writing any tender, because they tell you what will be scored.
How can I advertise my cleaning business?
Match the channel to the work. For commercial contracts: search ads on commercial terms, LinkedIn Ads aimed at facility and property managers where your numbers support them, a Google Business Profile with reviews from commercial clients, a website that names the types of sites you clean, and direct outreach to buildings near your current contracts, where travel time is lowest. For residential work: search and Maps for end of lease, bond and regular house cleaning, where clicks are cheaper. Keep the two apart in your ads and your reporting, because a cheap residential lead and a contract enquiry are not the same thing.
Is $10 a day enough for Google Ads?
Not for commercial cleaning. A $10 daily budget adds up to roughly $300 a month, and Keyword Planner shows $8 to $44 a click at the top of the page for 'office cleaning' in Australia (October 2026), which is somewhere between six and 37 clicks. A single contract enquiry can take many of those, so a month can pass without one, and Google's bidding has nothing to learn from. If that is the budget, aim it at one type of site in a tight area around your current contracts, and put more of your effort into direct approaches and your Business Profile.
Should commercial and residential cleaning share a Google Ads campaign?
No. The searches, prices and buyers are different. Residential terms are cheaper and more plentiful, so a shared budget tends to drift toward the cheaper clicks and the contract enquiries get crowded out. Split them into separate campaigns with separate budgets, landing pages and conversions, a booked clean for residential and a booked walk-through for commercial, and each can be judged on what it brings in.
Do you build websites for cleaning companies?
Yes. A cleaning company website from us is organised by the sites you clean, with a quote form that asks for site type, size, frequency and contract end date, click-to-call and tracked numbers, and residential pages kept separate if you do both. We quote it after a free call, build it in two to three weeks and look after it on a monthly care plan.
How we build tradie websitesHow much does marketing for a cleaning company cost?
The market rate for Google Ads management in Australia is either a percentage of spend, often 10 to 20 percent, or a flat monthly retainer of around $1,500 to $3,000 for smaller accounts and $3,000 to $8,000 for mid-sized ones. We charge a fixed fee for an agreed scope instead, never a share of your spend: the tracking setup first unless yours already works, then ongoing management of your ads, Google Business Profile and SEO, quoted together in writing after the free audit call.
How much a Google Ads agency costs in AustraliaFurther reading
Cost per lead, and the number that matters more
Why a cheap enquiry can be the dearest one once you count the contracts it never became.
hipages vs Airtasker vs ServiceSeeking: What Leads Cost
Airtasker, hipages and ServiceSeeking compared on cost per booked job, for residential cleaning work.
Case study: From $4.8M to $9.1M without raising the ad budget
A services business that measured every channel on booked work, not reported leads.
How Much Does a Google Ads Agency Cost in Australia?
Agency fee models and AUD ranges, before a cleaning business signs anything.
What you actually buy
We connect the tracking, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five come back to the same gap: nobody can say which job came from which dollar. We close that first, then the same senior operators run the spend against booked jobs. The free call is where we work out what your business needs first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The tracking set-up, then we run it
First the phones, the forms and your job software get connected to Google Ads and Meta, so every booked job traces back to the search, ad or page that produced it. From there the same senior operators run Google Ads, Meta, your Google Business Profile and SEO week to week, with budgets decided against booked jobs and the reasoning written down. The scope and timing of the set-up are in the written proposal.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe set-up is fixed scope. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe decision log and the tracking set-up, yours to keep whether we run the account or you take it back in-house.
What happens after you book
Three steps. No mystery.
Step 01 · Within 1 business day
30-minute audit call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call whether the rebuild is worth doing for you and where it would start. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.
Next step
More contracts worth keeping. Fewer quotes that go nowhere.
If you are quoting plenty but signing too few contracts, or winning work that leaves nothing after wages, book the free 30-minute profit audit. Bring three months of enquiries, the quotes you sent, the contracts you signed and what you spent on ads. We will put in writing where the pipeline leaks and what we would change first.