Accountant websites · Web design for accounting and tax firms · Australia
Accountant websites built around the clients you want, not a list of services.
A site that lists every service on one page leaves the client you want to work out for themselves whether you are right for them. We build a page for each kind of client you want more of, from sole traders to SMSF trustees, put your TPB registration details where people go looking for them, and record every call, form and booking from launch day. Quoted in writing after a free call, and typically live two to three weeks after kickoff.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
2,400
Monthly Australian searches for 'TPB register'. Clients check, so make your listing easy to find.
2 to 3 weeks
From kickoff to launch, for a typical accounting firm site.
Monthly
Care plan once you are live, covering hosting, updates and small changes.
How we build for accounting firms
Four things an accounting firm's website has to get right.
Principle 01
A page for each kind of client
Someone after a tax return, a sole trader, a company owner and an SMSF trustee ask different questions and pay different fees. Advertisers value them differently too: in our October 2026 Keyword Planner pull, the top of the bid range was $8.61 a click for 'tax return accountant', $42.28 for 'business accountant' and $50.24 for 'accountant for sole traders'. A single services page averages all of that away. Each client type you want more of gets its own page, answering the questions that client actually asks.
Principle 02
Registration details where people check them
Under section 45 of the Code Determination, registered tax practitioners must tell current and prospective clients that the TPB keeps a public register and how to search it, how to complain to the TPB, and their own rights and obligations as a practitioner along with the client's. The TPB's own example of meeting this includes publishing it on the website you use to promote your services, and it recommends linking straight to your entry on the register. We build that in: your listing, the complaints process and the general information, one click from every page.
Principle 03
Every enquiry traced to an engagement
Accounting work starts with a call, a form or a booking request and ends, sometimes weeks later, with a signed engagement letter. From launch day the site records where each enquiry came from, which page it started on and what the person asked about. If you run Google Ads, the optional tracking setup goes further and sends signed engagements back to the ad platform, so it learns from clients rather than form fills.
Principle 04
Written so people and AI answers describe you accurately
Google showed an AI Overview on 15 of the 16 accountant searches we checked in October 2026. Those answers, and the people reading your site, need the same things: fee and process questions answered in plain sentences, partners named with the qualifications they actually hold, AccountingService structured data, and firm details that match your Google Business Profile for every office.
Deliverables
What goes into an accounting firm website from us.
01
A page for each client type you want more of, such as individuals, sole traders, small businesses, SMSF trustees or a niche like trade businesses, each covering what you need from the client, how you charge and how quickly you respond.
02
A registration and complaints page linked from every page: your entry on the TPB register, the TPB's complaints process and the general information section 45 of the Code Determination asks you to give clients.
03
The Registered tax practitioner symbol, if you use it, placed from the original TPB file with your registration number and type, no smaller than the TPB's minimum (136 pixels wide for the stacked version on screen) and never over a photo or pattern.
04
Enquiry routes that suit how clients start: click-to-call, a short form that asks client type and service, and a booking link if you take appointments online, each recorded with its source from launch day.
05
Team pages that name partners and staff with the qualifications and memberships they hold, AccountingService structured data, and firm details that match your Google Business Profile for each office.
06
Fast pages built for phones first. After launch, a monthly care plan covers hosting, updates and small changes, such as tax-time hours, a new team member or revised fee information.
Who this is for
- Accounting, tax or BAS practice whose tax and BAS work is done by TPB-registered agents
- Want more of one or two kinds of client, and pages that speak to them directly
- Run Google Ads, or plan to, and want to see which pages and searches bring in signed clients
- A partner or practice manager who will sign off the copy, so the site can launch in two to three weeks
Who it isn't
- Unregistered with the TPB but wanting to advertise tax or BAS agent services. That breaches civil penalty provisions, and we will not build it
- Expecting a new site to rank on its own. Rankings come from the work done after launch
- Need the site live this week. A typical build takes two to three weeks
How we work with accounting firms
Quoted after a free call, in three parts you can see.
An accounting firm website is priced on what goes into it: how many client types and offices need pages, whether the copy and team details already exist, which booking or practice software it connects to, and whether an old site has to move without losing its rankings. You get the quote in writing after a free 30-minute call; there is no price on this page.
Website · Two to three weeks
The build
Client-type pages, the registration and complaints page, team pages, enquiry routes and structured data, on the platform that suits the firm, with enquiry tracking live at launch.
Care plan · Monthly
The care plan
Hosting, updates and small changes from launch day, so tax-time hours, new staff and fee changes go up without chasing a developer.
Optional · Fixed fee
The tracking setup
For firms that advertise: calls tracked on every advertised number, enquiries matched to signed engagements in your practice software or CRM, and those engagements sent back to the ad platforms as offline conversions.
SEO, answer engine optimisation and Google Ads after launch are ongoing management, quoted separately. Our accountant marketing page explains how that runs.
Where to go next
Related services and neighbouring industries.
Related services
Accountant marketing →
SEO, AI answers and Google Ads, judged on new clients signed.
Marketing for bookkeepers →
The same approach for bookkeeping and BAS practices.
Tradie websites →
Service and suburb pages for trade businesses.
NDIS website design →
WCAG 2.2 AA, plain English, exact registration.
Law firm web design →
Practice-area pages and conflict-check friendly intake.
Dental website design →
Online booking, written inside Ahpra's rules.
Web design Brisbane →
Built from our Hamilton office.
Related industries
- Marketing for tradies →
- Law firm marketing →
- Dental marketing →
- NDIS provider marketing →
- Childcare marketing →
- Mortgage broker marketing →
- Real estate marketing →
- Property developer marketing →
Where we build for accounting firms
SydneyMelbourneBrisbanePerthAdelaideNational (remote)
Run your numbers
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank, and we'd basically been writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it straight back to the P&L. Turned out about $1.42M of ad spend in year one had been working all along. They're the first team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. What they did was fix how we counted a booked job versus a platform “conversion,” cut the wasted spend, and by week twelve our blended ROAS had more than tripled. Revenue went from $4.8M to $9.1M. Same senior bloke on every call too. No juniors, no relay race.”
Frequently asked
Eight questions about accountant websites.
What makes a good website for an accountant?
The best accountant websites do four plain things well. They have a page for each kind of client the firm wants, answering what that client is worried about. They make registration easy to check, with a link to the firm's entry on the TPB register. They make starting easy: a phone number at the top, a short form, and a booking link if you take appointments online. And they record which page and search each enquiry came from, so the partners can see what the site is worth. Design matters, but it comes after those four.
What is the best website builder for accountants?
There is no single best one, and we do not push a platform. The right choice depends on who will edit the site, what it has to connect to, such as a booking tool or your practice software, and whether it handles structured data and tracking cleanly. We choose with you after the call and put the reasons in the written quote. If you would rather build it yourself, pick the builder your team will actually keep up to date, and check that it supports your own .com.au domain, form integrations and tracking before you commit.
Is a free website builder good enough for an accounting firm?
For a sole practitioner who wants a simple brochure site, it can be. Read what the free plan leaves out before you start: a custom domain, form and booking integrations, and room for tracking and structured data are the gaps worth checking. A .com.au name is never free in any case. auDA sets the wholesale price at $9.50 a year before GST, providers add their margin, and you have to be an Australian business, usually with an ABN or ACN, to hold one. Once the site has to bring in a particular kind of client and show where they came from, a built site is worth pricing.
Do accountants have to show their TPB registration on their website?
Two TPB rules decide it. If you use the Registered tax practitioner symbol, the TPB says you must display your registration number and type of registration with it. And under section 45 of the Code Determination, in force since 1 January 2025 for larger practices and 1 July 2025 for those with 100 or fewer employees, you must tell current and prospective clients that the TPB keeps a public register, how to search it and how to complain to the TPB. The TPB's example of meeting that obligation includes publishing the information on the website you use to promote your services, and it recommends a direct link to your registration details on the register. Confirm what applies to your practice with the TPB or your professional body.
Can we use the Registered tax practitioner symbol on our website?
Yes, if you are a registered tax or BAS agent and have agreed to the TPB's terms and conditions of use. The TPB creates a symbol unique to your registration and supplies JPG and PNG files for web use. It must appear with your registration number, unaltered, at or above the minimum size (136 pixels wide for the stacked version on screen), and never over a photo or busy background. We place the original file you download from the TPB and do not redraw or recolour it. A business that is not registered cannot use it, and advertising tax or BAS agent services without registration breaches civil penalty provisions, with maximum penalties the TPB currently puts at $16,500 for an individual and $82,500 for a company.
How much does an accountant website cost?
We quote it after a free call, because the price follows the work: how many client types and offices need their own pages, whether the copy, team bios and photos exist, which booking or practice software the site connects to, and whether an old site has to be moved with redirects so it keeps its rankings. The build, the monthly care plan and the optional tracking setup are priced separately, so you can see what each part costs before anything starts.
What drives website cost in AustraliaHow long does it take to build an accounting firm website?
A typical build runs two to three weeks from kickoff to launch. What holds a firm's build up is usually content and sign-off rather than the build itself: client-type copy approved by a partner, team bios with qualifications, and the registration details for each agent. Agree who signs off before kickoff, and if tax time is close, plan the launch date around it.
Do you build websites for bookkeepers and BAS agents?
Yes, on the same basis. The pages change: bookkeeping clients often choose by software, so say plainly whether you work in Xero, MYOB or QuickBooks, and BAS agent services need TPB registration before you advertise them. Our page on marketing for bookkeepers covers what happens after launch.
Marketing for bookkeepersNext step
Let your website do some of the screening before the first call.
Start with a free 30-minute call. Bring your current site, the client types you want more of and the offices you cover. We will tell you in writing what a new site would include, how long it would take and what it would cost, or whether the site you have only needs fixing.